China Valentine's Day Theme Activities

In order to ensure the smooth development of activities, it is often necessary to make a careful activity plan in advance, which is actually a planning tool for related factors of activities. So how should we make an activity plan? The following is my Tanabata theme activity plan (8 selected articles). Welcome to read the collection.

Qixi theme activity plan 1 I. theme of the activity

Love each other and love Tanabata best.

Second, the activity time

August10-August 20th

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale collection of "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

The photos (which will be made into an exhibition frame after collection, and the original photos will be returned to me) promise to be signed by hand, made into an exhibition frame and displayed at the event site of Zhongxing Square.

2, care for each other, love Tanabata-XX Pedestrian Street is 77% off the current price limit. (August1August-20, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

August 17- 19, xx Liuhe Square Wedding Show;

August 17- 19, wedding dress show in xx Zhongxing Square;

August 12, August 19, xx Zhongxing Square-Century Taihua Culture Year series activities;

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

5. Care for each other and love Tanabata-XX Tanabata Bridge Club!

Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand xx.

Time: August 10 to August 26th.

Partner: Weifang Radio Station

Theme of activity: Meet you and me, predestined relationship in Taihua-XX Qixi Queqiao Club.

Media Profile: Weifang Radio Station has four professional frequencies, namely news, economic life, traffic music and health and entertainment. At present, 10 kW medium wave and 5 kW FM double coverage transmission are adopted. Now, in addition to twelve counties and cities in Weifang, it can also be clearly listened to in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou and Dongying, and the direct audience exceeds100000. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.

Tanabata Theme Activity Plan II Activity Time:

20xx August 2 1 to 25

Location:

Online activities

Active object:

All children readers are limited to 20 people.

Event registration:

Please log in to xx for free registration and join the activity WeChat group after registration.

Activity content:

1, Tanabata story, Tanabata culture.

2. Tanabata knowledge quiz.

3. The game of Tanabata.

4. Sign language dance learning on Tanabata.

Activity schedule:

1, August 2 1: Tanabata story, Tanabata culture.

Task: Learn the culture of Valentine's Day in China and tell the story of Valentine's Day in China;

Feedback: Submit the audio of Tanabata ballad, and you can get up to 3 reading passbook points. Finally, upload official website audio and add 2 points.

2. August 22nd: Questions and answers about Tanabata.

Task: scan the code and take part in the quiz.

Feedback: you can get 1 point for participating in the answer, and the top three can get 2 extra points. The person with the same score and the shortest answer time scores.

3. August 23rd: The game of Tanabata.

Task: Skillful with needles, try with needles, and meet with Queqiao.

Feedback: 1 points for the photos of needlework and needlework, and 2 points for the video of the Magpie Club.

4. August 24 -25: Learn "Let Love Spread Out" in the Qixi sign language dance.

Task: Learn sign language dance according to the video.

Feedback: Send a sign language dance video, and get a maximum of 6 points.

China Valentine's Day Theme Activity Program 3 I. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.

Second, the theme of the event

With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.

III. Contents of activities

Carry out the activity of "Tanabata Love, Reading Classics of Chinese Studies". The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.

Four. Activities require

1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.

Activity theme:

Impression men and women have nothing to do with love.

Activity significance:

1. Enhance mutual understanding, communication and exchange among employees, and help to coordinate the relationship between male and female employees.

2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.

Activity content:

(1) Activity time:

20xx August 2nd

(2) Location:

China net housekeeper meeting room

(3) Activity personnel:

China net housekeeper all staff

(4) Organizer:

Planning department

(five) the main steps of activity preparation:

A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.

B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.

C, August 5, personnel and materials to implement.

D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.

(6) Activity flow:

First, opening music

B. Opening remarks by the moderator

C, the girls sit in the pre-designated position, and the host introduces each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.

D, boys enter the stadium in the order of drawing lots in advance (and play the music of boys' appearance, can you feel it). Boys introduce themselves first, including majors, hobbies, advantages and disadvantages, constellations and ideal girls to make friends, so that they can have an all-round introduction to themselves.

E. After taking the stage, the boys write down the number of one of their favorite girls on the card and give it to the host.

F at the same time, girls choose to express their support or disapproval by introducing themselves to boys.

G, the host to see whether the numbers overlap (the number of girls selected by boys and the number of boys supported by girls), to see whether the friends are successful. Before the results are announced, the host will ask girls (mainly girls who voted for him), and girls and boys will ask each other questions.

H. (Optional) A boy can show his talents or play PPT or short films.

L, boys help friends and girls get to know him. Finally, the boy chooses a girl from the girls who still support him. At the same time, please invite the girl they chose for the first time to ask this (or the same girl) for advice. If they make friends successfully, play songs (the man and woman sitting in the alley) and receive prizes; If all the girls don't support that boy halfway, play (unfortunately not you) and win the prize, and the journey of making friends will be over.

I. Activities interspersed with programs and interactive sessions (Truth or Dare)

J. concluding remarks

K, the activity is over

note:

1. See the theme activity implementation plan and the host's desk for details.

2. Activities interspersed in the program (optional)

1: Tanabata theme activity tracks

2. The Qixi theme activities implementation plan

3. The host of the Tanabata theme event, Taiben

It is another day for the cowherd and the weaver girl to meet, and it is another night for lovers to hold hands. Do you want to meet your ideal person on a special day? If you long for love to come true, let us create this "fate" for you, and you can also fight for that "love" yourself! Love is a feeling, even if it is painful, it will feel happy; Love is an experience, even if it is heartbreaking, it will feel sweet.

Remember how many nights you waited for the entrance to your heart? Remember how many nights I couldn't sleep because I was thinking about her (him)? Dare not tell her (him) that the love in your heart has been around our throats, and we can't swallow it. That feeling must have taken your breath away. Don't let the love in your heart run aground that night. Tell her (him) if you love her. On this Valentine's Day in China. Tell her (him) in your way.

Activities are very important.

First, the content must be related to the theme of this festival.

2. The entries must be original and can be expressed in a sentence, an article or a poem.

Third, this activity, each person can only contribute one article.

Four. Activity time: 20xx from August 4th to August 2nd at 0: 00.

5. Awarding time: August 3rd, 20xx.

Award: Everyone will get a love candy and a rose.

Supplementary note: If the protagonist of the love letter responds, the couple will be given another reward.

Qixi Theme Activity Program 4 I. Promotion Purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August X to August xx.

Third, publicize the agenda.

20xx August X to August xx.

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August xx

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

Advertising slogan: xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day: What is unique and what gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B, colorful banners: the content is "Xiu En Ai! The price reduction storm of reasonable price reduction ";

C. Purchase or lease heart-shaped balloons for store decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card;

Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.

Program of activities with the theme of Tanabata 5 I. Purpose of activities:

1, use the holidays to improve the attendance rate of the project and enhance the popularity of the site;

2, timely launch preferential activities, so as to promote sales;

3. Maintain the relationship with old customers, establish a good reputation of the project, and finally achieve the purpose of promoting project sales through word-of-mouth communication;

4. Solve the intended customers of a small number of buildings 1#, 3# and 5# accumulated in the previous sales (these customers have housing needs but have not yet decided);

5. Increase the attention of WeChat, and accumulate for the later WeChat marketing;

6. Promote the popularity of the project, prepare for Jin Jiu Silver 10, and have preheating activities every week, which is sustainable and lays the foundation for pushing the price of housing in the later period.

Second, the theme of the event:

Romantic House, Happy Tanabata, Love will blend with Li Jingwan.

Third, the activity time:

20xx Live broadcast of real estate on Tanabata on August 20th and September 3rd

1. During the activity, the house will be sent to the decoration fund (7777 yuan), which can offset the down payment;

2. Young couples (including married couples) who buy a house on Tanabata can enjoy a romantic Li Jingwan gift package, including a set of high-end wedding photography (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan) and a set of high-end bedding (3,000 yuan); (China Valentine's Day only)

3. Young couples (including married couples) who visit on Tanabata will receive a bunch of roses; (China Valentine's Day only)

4. Visiting customers on Tanabata Day can participate in on-site activities and receive exquisite gifts;

Verb (short for verb) activity:

(Visiting customers need to scan the QR code and send friends to participate)

1, Qixi node, launch seven sets of romantic wedding rooms, and enjoy all the activities and discounts of the day;

2, outfield activities: (with holiday characteristics, eye-catching, send love to send blessings)

Hire young people to send a rose on the county street with a QR code card, and anyone who scans the QR code and sends it to a circle of friends can receive it; (It is best to ask people from the activity company to cooperate)

3. On-site activities: (There is a festive atmosphere that young people like)

Flower arrangement; Free on-site teaching of rose flower arrangement by intimate lover. (Please hold the event company)

Six, on-site packaging

1, rainbow door at the door.

The balloon at the door is stuck to the door frame.

An activity plan with the theme of Valentine's Day in China. First, do a good job of publicity in advance.

"The fragrance of wine is afraid of the depth of the alley", and even the best promotion means will not help consumers. It is essential to do a good job of publicity before the Tanabata promotion. It is also a good way to put up posters and distribute leaflets before Qixi at the right time.

Second, clever promotion policies.

Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.

1, give full play to the charm of dividends.

Every holiday, McDonald's stores are full of people. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.

2. Focus on innovation

Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should choose the right way in combination with the nature of products, the characteristics of different ways and the shopping habits of consumers in order to win new victories. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet".

Third, the propaganda in the middle and late period

In the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will enhance the good image of the store and form a good reputation, thus gaining more customers.

Fourth, issue coupons.

The biggest difference between coupon promotion and cash discount is that it can attract more consumers who have no plans to buy clothes to find terminal consumption with definite activities.

Verb (abbreviation for verb) Other Qixi promotions

1, boutique promotion

The profit brought by boutique promotion is much higher than that of ordinary conventional products, so clothing stores are suitable for boutique sales, which is different from the sales of tens of thousands of goods in supermarkets. Therefore, clothing stores must always have a sense of quality products and do a good job in the planning and promotion of quality products sales.

2, Outlet Taobao

The network is the product of the new era, and we must participate in it. The combination of clothing stores and online stores is a popular practice at present, which can attract a large number of customers far away from clothing stores. At the same time, it is necessary to control prices and services, do a good job of control measures, and realize online and offline interaction.

Step 3 buy a group

Group buying and shopping have become a popular mode, and clothing stores can also open such channels for sales. A large number of group purchases are used to attract consumers' attention with low discounts and promote sales through Internet communication.

Program of activities with the theme of Valentine's Day in China 7 I. Theme of activities

"Today witnessed an exciting moment."

Second, the activity time

August 9(th)

Three. Activities:

(A) the true confession of love song duet

On August 9th, 10:00-20:00, a special zone was set up on the side of the children's zone on the 6th floor. Mike is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her by singing love songs or expressing their true feelings. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) Romantic couple rose perfume

During the normal business hours on August 9, customers can receive a rose (limited to 300) free of charge at the promotion service desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: xx Evening News

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Date of listing: August 9.

4. Expenditure: 13920.00 Yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, VIP cards can use the discount function.

Program of activities with the theme of Tanabata 8 I. Time of activities

20XX August 6-August 19

Second, the significance of the activity

Tanabata is one of the traditional festivals in China and a national intangible cultural heritage. Through Tanabata activities, the cultural connotations of China Tanabata, such as loyalty to love, diligence and wisdom, and family happiness, are highlighted, the construction of civilized families is deepened, and the broad masses of people are guided to recognize, respect, inherit, protect and carry forward traditions, so as to form a positive and healthy family outlook and advocate the pursuit of a happy life with happy love and family harmony.

III. Contents of activities

1, launched the theme activity of "Meet Tanabata, Love for Life". The Municipal Federation of Trade Unions, the Communist Youth League Committee, the Municipal Women's Federation and civilized units at all levels should extensively carry out networking activities, bridge the gap between young men and women of school age by holding blind date parties and fraternity parties, publicize and advocate grand and simple collective weddings, and advocate frugal weddings.

2. Carry out the "Tanabata Classic Reading" activity. Recite beautiful literary works that praise loyal love, hard work and wisdom at all times and in all countries, collect poems that praise a better life, hard work and family harmony, and jointly convey the positive energy of sweet love, family happiness and social harmony.

3. Districts, streets, communities and units carry out activities to send blessings to the golden-married elderly in their jurisdictions or units, hold symposiums, and invite the children of the golden-married elderly families, representatives of civilized families, representatives of the most beautiful families and representatives of the "five good families" to tell stories about their loving and happy family life, carry forward the concepts of loyalty, purity and long-term love responsibility, and guide the broad masses of young people to establish a correct outlook on life, love and marriage.

4. Organize condolences to separated families stationed in Manchu military and police forces, organs, enterprises, institutions, schools and other places, pay attention to and care for families with difficulties in life in the two places, solve their living problems, organize "sending letters from different places" activities, and express their thoughts and true feelings by means of traditional letters from China.

5. Tourism Commission, Guomen, Taowa and other tourist attractions and travel agencies organized and planned the theme activity of "Tanabata-the beauty of traditional festivals in China" among Chinese and foreign tourists, to publicize the traditional culture of China to the world, show the beauty of traditional culture in China and enhance the soft power of China culture.

Four. Activities require

1. Carrying out the "Qixi Festival" theme activity is one of the important contents of cultivating and practicing socialist core values in the national civilized city evaluation system. All districts and units should attach great importance to this goal and task well. According to the actual situation, we should formulate feasible activity plans and carefully organize their implementation.

2. The media make feasible publicity and reporting plans, set up a column of "Our Festival Tanabata" during the festival, produce and publish Tanabata activities carried out by various units, and publicize and introduce the knowledge and customs related to traditional Tanabata at multiple levels and angles.

3. Before August 19, all districts and units will submit the activity information and pictures to the mailbox of the Creation Department.