Specialty Setting of School of Design and Art, Beijing Institute of Printing

Training objectives:

This major aims to train students to adapt to the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, have good scientific and artistic literacy, and master the basic theories, knowledge and skills of computer science and technology. They can not only master all kinds of digital media production software, but also apply new digital media creation tools to engage in multimedia interactive art, network media production, mobile multimedia application, film and television media packaging, digital image editing, digital virtual and interactive design, and can engage in digital media art design, planning and creation in electronic audio-visual publishing houses, portals, network companies, interactive multimedia application development and production companies and other departments.

Main courses:

Sketch, color, composition art, design, communication foundation, computer-aided design, audio-visual language, multimedia audio-visual art and technology, multimedia creative art, multimedia animation modeling technology and application, website planning and design, dynamic website design, digital photography art, three-dimensional photography, etc.

Employment direction:

Graduates can engage in digital media art design, planning and creation in electronic audio-visual publishing houses, portals, network companies, interactive multimedia application development and production companies, advertising companies, network companies, film and television media and other units. Professional code: 0504 18

Training objectives:

This major trains applied senior professionals who meet the needs of socialist modernization, have all-round development in morality, intelligence, physique and aesthetics, have strong professional creative ability and artistic innovation spirit, and can engage in animation creation, teaching and research in media fields such as film and television.

Main courses:

Sketch, color, graphic and image software foundation, audio-visual language, animation modeling design, animation script creation, Chinese and foreign film history, digital photography art, advertising photography.

Employment direction:

Graduates can engage in film and television and network animation creation in the film and television and network information industries; Can be engaged in publishing, advertising, film and television industry pictures, advertising, film and television photography and other work. Professional code: 0504 16

The training of this major adapts to the needs of socialist modernization, requiring students to develop morally, intellectually, physically and aesthetically, with extensive cultural knowledge, artistic accomplishment and artistic theory; Familiar with the basic situation of digital publishing, digital media and related cultural and creative industries, systematically master the basic theoretical knowledge and skills of photography, computer image editing technology and media application, and have solid image shooting and editing ability and strong innovative spirit; High-quality application-oriented and compound senior talents who can engage in planning, photography and film and television creation in various publishing media organizations, advertising companies, film and television companies and other cultural and creative industries.

Main courses:

Sketch, color, composition, photography technology, media image creativity, digital image post-production, documentary photography, advertising photography, creative photography, film and television photography foundation, film and television special effects production, documentary creation, film and television short film creation, etc.

Employment direction:

Graduates can engage in image planning, creation and editing in publishing houses, news media and photography institutions, network companies, advertising companies, film and television companies and other units. Professional code: 050408

Training objectives:

This major trains applied senior professionals who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, systematically master the basic theoretical knowledge and skills of art design, are familiar with publishing, printing and related cultural media industries, have strong artistic design ability and artistic innovation spirit, and can engage in artistic design, planning and creation of print and electronic media in publishing, printing and advertising departments.

Main courses:

Sketch, color, art history, composition art, decoration foundation, font design, design, organization image design, poster design, book binding design, etc.

Employment direction:

Graduates can work in publishing, packaging, advertising, book binding, packaging, advertising, corporate image design and so on. Professional code: 050404

Training objectives:

This major trains applied senior professionals who can adapt to the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, have strong painting creation ability and artistic innovation spirit, and can engage in painting art creation and editing in publishing, printing, related culture, media and other departments.

Main courses:

Sketch, color, art history, digital design software application, digital painting technology, comprehensive materials and applications, cartoon expression techniques, illustration creation, digital figure painting, digital scene painting and digital painting creation.

Employment direction:

Graduates can engage in illustrations, comics and comic creation in news publishing, film and television media, network companies and other units, and engage in modern visual art creation in cultural and artistic undertakings.