What to study in the Omni-Media Advertising Planning and Marketing Major

Mainly learn the basics of photography, graphic image design, advertising laws and regulations, advertising practice, marketing, consumer psychology and behavior, new media marketing communication, advertising planning and creativity, advertising copywriting, short video creativity and Production courses.

Basic professional courses: photography basics, graphic image design, advertising laws and regulations, advertising practice, marketing, consumer psychology and behavior, new media marketing communication.

Professional core courses: advertising planning and creativity, advertising copywriting, short video creativity and production, film and television advertising creativity and production, H5 design and production, new media marketing, new media data analysis and application, new media Platform operation and promotion.

This major cultivates the comprehensive development of moral, intellectual, physical, artistic and labor skills, masters a solid scientific and cultural foundation and knowledge of marketing, media communication, etc., has the ability to plan, produce, operate and promote all-media advertising, and has the spirit of craftsmanship and Information literacy, high-quality technical skills talents who can engage in advertising planning, picture and audio and video production, new media editing, data collection and analysis, all-media operation and promotion, etc.

Analysis of employment prospects

The all-media advertising planning and marketing major cultivates all-round development of morality, intelligence, body and beauty, has good professional ethics and humanistic qualities, and masters market research, advertising planning, etc. High-quality technical and technical talents with basic theory and professional knowledge, possessing the comprehensive ability of overall planning and marketing promotion of advertising activities, and engaged in advertising analysis, planning, marketing, execution and other work.

The employment prospects of advertising planning and marketing majors are very broad. For college students in today's society, the employment prospects are already very good compared with other majors.

The marketing and planning major aims to cultivate good professionalism and innovative awareness, a series of management knowledge such as modern sales management and product marketing, planning, and operation skills, and the ability to use e-commerce and network technology to conduct High-quality talents with practical abilities in market research, forecast analysis, market development, business negotiation, product promotion, marketing planning, etc.

Reference for the above content: Baidu Encyclopedia-Omni-media advertising planning and marketing