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Since the beginning of this year, Wuhan Cultural and Creative Industries Association has organized a special team to conduct a special investigation on the cultural and creative industries in Wuhan. Under the auspices of Yin Zengtao, the old leader of the city and the president of Wuhan Cultural and Creative Industry Association, it took more than three months to form an investigation report. This version is now being edited and released.

Cultural and creative industry refers to the industry that relies on the wisdom, skills and talents of creative people, promotes and innovates cultural resources with the help of modern high technology, and produces products with high added value, wealth creation and employment potential through the development and application of intellectual property rights. UNESCO believes that cultural and creative industries include cultural products, cultural services and intellectual property rights. Cultural and creative industries are developed under the background of global consumer society, which advocates innovation, emphasizes individual creativity and emphasizes the supporting and promoting role of culture and art in economy.

The definition of cultural and creative industries varies from country to country. Britain, Canada and other former Commonwealth countries and regions called it creative industry, the United States called it copyright industry, Japan called it content industry, and South Korea called it cultural creative industry. In China, Beijing is called cultural and creative industry, and Shanghai is called creative industry.

China's cultural and creative industries are ten years behind the world. In the past ten years, someone quoted a data: only the film and television income created by Hollywood in the United States can build 150 "bird's nests" in Beijing, which is equivalent to the total wealth created in Shenzhen 10. Although China's cultural and creative industries started very late, they are starting a Chinese-style cultural revival and cultural and creative upsurge, driven by strong cultural resources, supplemented by established science and technology, and with the localization and nationalization of cultural reconstruction and civilization reconstruction as the content.

Beijing regards cultural and creative industries as a strategic choice for the optimization and upgrading of industrial structure, and has organized and formulated plans for the construction and development of cultural and creative industries and industrial clusters, actively guiding all districts and counties to build cultural and creative industrial parks with their own characteristics. During the 11th Five-Year Plan period, Beijing's cultural and creative industries maintained an annual growth rate of 15%. In the next few years, Beijing will continue to improve policies, strengthen the agglomeration effect of industrial parks and promote the rapid development of cultural and creative industries.

Shanghai combines the creative industry with the protection of historical buildings, highlighting "fashion" and "science and technology", forming a development path of government guidance, urban linkage, market operation and intermediary services. From June 2004 to October 2004 10, in order to accurately grasp the strategic position of creative industries in the industrial structure, the Shanghai Economic Commission organized the establishment of "Shanghai Creative Industry Center" and defined the creative industries. Its strategic objectives are: to build one of the most influential creative industry centers in Asia in 10; In 20 years, together with London, new york and Tokyo, it will become the most influential creative industry center in the world.

In recent years, Guangzhou's original domestic online game animation industry has developed at an average annual rate of more than 50%, and its online game development and operation capabilities, animation production and distribution capabilities, comic magazine circulation, and derivatives production and trading are among the best in the country.

As early as 2004, Shenzhen clearly proposed to build a "creative design capital", and creative industries such as animation, architectural design and industrial design developed rapidly.

In addition, Chengdu, Nanjing, Hangzhou, Chongqing, Suzhou, Dalian, Qingdao and other cities have also built their own creative industry bases or demonstration parks by virtue of their own talents, location and resource advantages, and vigorously promoted the rapid development of cultural and creative industries.

Second, Wuhan cultural and creative industries development status and situation analysis

Since 200 1, Wuhan has launched cultural reform in an all-round way, and has successively introduced a series of policies and measures to cultivate cultural and creative industries into strategic pillar industries. In 2008, the Municipal Party Committee and the Municipal Government proposed that the creative industry should be one of the eight hundred billion industries to be cultivated in our city, and the ideas and measures for industrial development should be clarified to speed up the construction of creative cities. In 2009, the Municipal Party Committee and the Municipal Government decided to incorporate creative industries such as animation, software and service outsourcing into strategic emerging industries for key development, and issued the Implementation Plan for Accelerating the Development of Animation Industry in Wuhan, striving to build an important national animation game enterprise incubation base, production base, talent training base and domestic animation exchange and trading center, and accelerate the construction of "China Digital Creative Capital". At present, the city's cultural and creative industries show a good development trend, initially forming a new pattern of cultural and creative industries with design creativity and scientific and technological creativity as the leading factor, cultural and creative industrial parks as the platform, major projects as the driving force, backbone enterprises as the support, and cultural production and market diffusion as the support system. The main features are as follows:

1, the advantages of important industries are obvious and the development speed is accelerated. More than 500 creative design institutions in Wu Hanyou have built a high development platform for the development of cultural and creative industries. It has formed a leading industrial advantage dominated by design creativity and scientific and technological creativity, among which the railway design sector led by Tiesi Institute, the bridge design sector led by Bridge Design Institute of Bridge Bureau, the ship design sector led by Wuchuan and 709, and the survey and design sector led by Central South Survey and Design Institute all rank among the top in the country. In 20 10, there were more than 60,000 engineering design employees, and the comprehensive output value of the whole industry reached 48.5 billion yuan, and the total contract value was second only to Beijing in China. A real "Design Capital of China" has been formed.

Software design and development has a considerable scale and foundation. Donghu New Technology Development Zone has formed a national software base with Wuhan Branch of Chinese Academy of Sciences as the main body. Software development in Mu Kai, Luoan, Bo Yan and iSoftStone, data processing in Dida Information and Gio Information, service outsourcing in Baijuncheng, system maintenance and user training in Bluestar Technology and Faye Wong Computer have all formed a certain industrial scale. At present, there are more than 550 software and service outsourcing enterprises with more than 50,000 employees. In 2065,438+00, the operating income was 26,543,808,000,000 yuan, a year-on-year increase of 65,438+05.6%.

The tourism and leisure industry has developed rapidly. The opening of bullet trains and high-speed trains has further boosted Wuhan's cultural tourism service industry. In 20 10, the tourism industry achieved a total income of 75.3 billion yuan, an increase of 47.4%; It received 89.45 million tourists, an increase of 39.2%.

2. Cultural and creative industrial parks have mushroomed and are in the ascendant. There are 45 cultural and creative industrial parks built and under construction, which have become a fully functional creative incubation platform and productivity platform. Creative real estate is becoming a new creative cluster and the carrier of comprehensive cultural consumption.

The creative Optics Valley Digital Creative Industrial Park, as well as several core areas such as National Animation Industrial Park, National Digital Media Center, Integrated Circuit Design Park and Industrial Design Industrial Park, will make the park the largest gathering area of creative enterprises in Wuhan. The park has a planned area of 600,000 square meters and a designed production capacity of 6 billion yuan.

Hongshan Creative Avenue has become a well-known brand of cultural and creative parks inside and outside the province. There are more than 400 enterprises in the park, with an annual output value of 1 65,438+0 billion yuan.

Hanyang Cultural and Creative Industry Park leads the community reform with the promotion of historical brand and the design of cultural theme space, and creates a creative community with multi-discipline, multi-cultural tolerance and ecological fashion. At present, there are 50 fashion design and cultural exhibition enterprises, and a "798 model" cultural and creative industrial park is ready to emerge.

Chutian Creative Park (18 1) has built a compound creative park integrating incubation, exhibition, trading and creativity, with 42 enterprises1300 million yuan in output value.

The design art center on the Bund, with 54 design enterprises, has become the core gathering area of cultural and creative industries in Jiang 'an District. The creative industrial belt with old houses and "red" houses as the basic elements has now formed a scale in Jiang 'an District.

Qiaokou Jiangcheng No.1 Cultural, Creative and Fashion Zone is building the largest fashion industrial park in Central China with a brand-new fashion concept. Now that the infrastructure has been completed and all enterprises have settled in, the total number of enterprises can reach 180.

Creative real estate, which started in wuhan heaven and earth, is in the ascendant in Wuhan, and cultural creative real estate has entered Wuhan in an all-round way. The introduction of cultural and creative elements in wuhan heaven and earth not only greatly enhanced the value of real estate, but also promoted the changes in cultural consumption patterns and consumption levels.

For the first time, Northwest Lake Garden Road Creative Real Estate transformed an abandoned industrial site into a creative project integrating fashion culture and business culture in a creative way, turning a perennial loss-making enterprise into a cultural and creative enterprise with an annual profit of 20 million yuan.

The Wuhan Central Cultural District invested by Wanda Group is more creative than before, introducing world-class Broadway cultural performing arts projects and a large number of fashion cultural consumption projects into the first-class real estate field, taking Chuhe Han Jie as the core, attracting upstream and downstream enterprises to gather, forming an industrial chain linking manufacturers, service providers and marketers, and a fashion industrial cluster and business circle integrating literature, business and tourism.

3. The acceleration of key projects and projects has laid the foundation for Wuhan's cultural and creative industries to enter the fast lane. The exhibition hall project of Wuhan International Expo Center has been basically completed. After all the projects of the center are put into operation, the exhibition supply capacity is closely behind Beijing, Guangzhou and Shanghai, and the single area ranks third in the country. The project of Wuhan Central Cultural District is progressing smoothly, and "Han Street" officially opened. Happy Valley in Wuhan Overseas Chinese Town is expected to open in May next year. Wuhan Xinhai Revolution Museum has been officially launched. Key cultural projects such as Wuhan Creative World are being implemented. The in-depth implementation of these key projects and projects will fully promote the rapid development of Wuhan's cultural and creative industries.

4. A pattern of cultural and creative industries driven by leading enterprises and led by private enterprises has been formed. Wuhan's engineering creative design is led by state-level enterprises, and the newspaper group and publishing and printing group are led by state-owned newspapers and periodicals. In the fields of software development and services, creative design of games and animations, advertising design and training services, it is mainly dominated by private capital. According to incomplete statistics, there are nearly 10,000 enterprises related to cultural and creative industries in our city, involving media, publishing, advertising, printing, computer software, network, photography, performing arts, sports, entertainment, leisure and other fields, with a large number and wide coverage, forming a pattern of unique and common development. The number of enterprises ranks eighth among similar cities in China (the top seven are: Beijing, Shanghai, Hong Kong, Guangzhou, Taiwan Province, Tianjin and Hangzhou), which has laid a solid foundation for the sustainable development of cultural and creative industries in our city. For example, Wuhan animation industry, with private capital as the main body, has entered the fast lane of development, and an almost complete industrial production system is gradually taking shape, from research originality, personnel training, enterprise incubation to production and public technical services. Following Jiangtong Animation, a number of fast-growing animation enterprises have emerged one after another, such as Gunnandu Digital, Dolphin Culture, Yindu Culture, Century Evergreen Animation, Fantasy Animation, Xuncai Technology, Ke Sheng Network, etc., and created a number of outstanding works such as Pigs in the Sky, Adventures of A Le, Seven Degrees Celsius and Escape from Honey.

5. The development environment of cultural and creative industries is gradually optimized. Seizing the opportunity of building a national independent innovation demonstration zone, the Municipal Party Committee and the Municipal Government have issued a series of policies on cultural and creative industries, such as financial activation, equity incentive, talent reward, market cultivation and industrial incubation, set up special funds for the development of cultural and creative industries, and strive for the financial industry, agriculture, Bank of Communications and Hankou Bank to set up considerable credit lines for the cultural and creative industries in our city, thus building an information platform, an investment and financing platform, a talent guarantee platform and an industrial promotion platform for the development of Wuhan cultural and creative industries. Wuhan Cultural and Creative Industry Association was established in September, 20 10, and built a bridge between enterprises and the government. Wuhan has successively held the first China Central (Wuhan) Cultural Industry Expo, China Youth Digital Creative Festival, International Digital Entertainment Carnival and Optics Valley International Animation Festival, which created a good environment for the development of cultural and creative industries.

Although the cultural and creative industries in Wuhan have made great progress in recent years, they have shown a good momentum of development. However, compared with the status of the central city in central China and the development trend of other brother cities, it still faces many difficulties and problems. There are mainly the following points:

1, the overall scale of the industry is not large, the level is not high enough, and its proportion in the gross national product is relatively small. In 20 10, the added value of the city's cultural industry was 30.3 billion yuan, accounting for 5.5% of GDP. In 2009, the creative industries in Beijing achieved an industrial added value of 65.438+049.77 billion yuan, accounting for 654.38+02.6% of the GDP. In 2009, the added value of cultural and creative industries in Hangzhou reached 64.24 billion yuan, accounting for 12.6% of GDP.

2. The industrial chain is imperfect and the degree of marketization is not high. The cultural and creative industries in Wuhan are not high enough, whether it is the cooperation between enterprises or the continuation of enterprises themselves. Taking animation as an example, Wuhan's animation works have become the first phalanx in the country in quantity and quality, but the added value of animation film and television brands is not high, and it lacks effective extension and development. Like a pig falling from the sky. So far, in the fields of education, toys and children's daily necessities, the conversion rate of incubating industrial products and intangible assets is only 7%. Similar problems also exist in film and television production, book publishing and artistic development.

3. The development environment needs to be further improved. According to the survey, many enterprises in Wuhan's cultural and creative industries first face insufficient capital investment. For example, various enterprises in Wuhan animation industry need 30 billion yuan for later derivative product development, software research and development and market expansion, while the registered capital of existing animation enterprises is less than 200 million yuan. A common phenomenon in Wuhan's cultural and creative industries is the lack of high-end talents and leading talents in the cultural and creative industries. The system and mechanism need to be further improved, such as the disunity and disharmony of urban management. Relevant support policies are not detailed enough, not clear enough and lack of operability. The integration and optimization of resources are not enough, the regional layout is unscientific, the advantages and characteristics are not obvious, and there is a low level of duplication.

4. Leading enterprises and well-known cultural and creative brands are missing. Cultural and creative industries and products also have famous brand effects. The People's Times' 20 10 annual list of China cultural leading enterprises is unknown in Wuhan and even Hubei. Leading enterprises and cultural famous brands are the main weapons for the government and enterprises to seize the commanding heights of domestic and foreign market competition, and they have strong market expansion capabilities. It is an arduous task to create, cultivate, develop and protect Wuhan's own leading enterprises and cultural brands.

Third, some suggestions on speeding up the development of cultural and creative industries in Wuhan.

1, insist on planning first. Draw lessons from the experience of advanced cities, highlight the advantages of Wuhan's cultural and creative resources, base on the goal of building a strong city of China's cultural and creative industries, pay close attention to formulating the development plan of Wuhan's cultural and creative industries, make overall plans and make scientific plans, take the development focus of the cultural and creative industries in the central city as the starting point, and reflect the differentiated and characteristic development pattern.

2. Create a "creative city". In line with the wave of accelerating urbanization, combined with the construction of "two-oriented society", in the reconstruction of old cities and the construction of new districts, it is advocated to develop cultural and creative communities, taste streets and exhibition centers with the characteristics of "science+art" and "creativity+fashion". Promote the combination of film and television performing arts, book display and tourism, design industry, food industry and creative economy, develop cultural tourism clusters with different characteristics, and then promote the construction of "creative cities" and "creative cities".

3. Integrate cultural resources. Take enterprises with cultural and creative advantages as the leader and capital as the link, strengthen cooperation and linkage among industries, industries and regions, improve the correlation between cultural and creative industries and other industries, expand the chain of cultural and creative industries, give full play to the spillover effect of cultural and creative industries agglomeration, and make dominant enterprises and brand enterprises bigger and stronger.

4. Implement the talent strategy. Further formulate policies and measures to optimize talent incentives, and vigorously cultivate and accelerate the introduction of high-end cultural and creative talents and leading figures. Establish a database of professionals in cultural and creative industries, set up a senior advisory group for the development of cultural and creative industries, establish a domestic and foreign cultural and creative industry management and professional training base, and specially arrange a special fund for the cultivation, exchange, introduction and reward of cultural and creative talents in the city. Strengthen the cultivation of talents in existing cultural and creative industries, especially management talents and operation talents, so that more managers can understand and master the connotation, development law and operation skills of cultural and creative industries.

5. Improve support policies. Establish and improve the cultural and creative industry development fund (fund), create a diversified, efficient and low-cost investment and financing environment and benign financial support, and solve the financial difficulties faced by enterprises at present. At present, the statistical scope and caliber of cultural and creative industries are not clear in China, and the economic share of cultural and creative industries in various places is also "fragmented", which needs to be actively explored. Strengthen the protection of intellectual property rights and create a good legal environment for the rapid development of cultural and creative industries. Combined with the reality of Wuhan, formulate measures to implement the national cultural and creative industry policy. Make full use of the advantages of Wuhan's own media resources, strengthen the introduction of the concept and related knowledge of cultural and creative industries, vigorously publicize the advantageous enterprises and brands of Wuhan's cultural and creative industries, cultivate and enhance the overall image of the cultural and creative industries, and create a good public opinion atmosphere for Wuhan to build a "creative city".