Wedding photography activity planning

Wedding photography activity planning 1 wedding studio photography year-end celebration activity planning scheme: 520 to the n power, 10000 yuan "marry me" special purchase, the whole audience was reduced.

Before the "20xx doomsday", xx wedding photography gave feedback at the bottom. If we live to the end of the world, what shall we celebrate?

Buying happiness in XX wedding photography in advance is a must! ! !

Programme of activities:

During this activity, all ties will be reduced by 520 yuan, and the maximum strength can be reduced by 5 times at the same time! !

As long as you pay the deposit, you can get five gifts! !

Shooting content:

1, unlimited scenic spots (you can choose 5 of the 8 scenic spots selected by our store and enjoy the romantic wedding photography while walking).

2, floating wedding photography (get rid of the gravity of the earth, the pursuit of creative floating personalized wedding photography)

3, luxury yacht berth shooting

4. Five pairs 1 service (exclusive photographer, exclusive makeup stylist, exclusive lighting engineer, exclusive designer, exclusive customer service).

5, the perfect dress is not optional (brand-new luxury wedding dress is optional)

Wedding Photography Activity Planning 2 Activity Introduction:

Maybe she and I are beautiful under the lens decoration, beautiful ... but what about the moment when he helped me to arrange my hair seriously? What about the moment when that little fool who loves me tried to reach my lips on tiptoe? These happy and sweet little details can't be copied. Without wedding photos, we can't take them ourselves ... once in a lifetime!

Don't worry, your happy moment, XX wedding photo studio has a panoramic view for you, because we have a strong "XX wedding network shooting team", which will capture the whole scene for you! Face the shooting scene in all directions

Meet with you for the fifth anniversary, and draw a grand prize. You are cordially invited.

Activity rules: Customers who order wedding photos during the activity can participate in the lucky draw.

Prize setting:

Grand Prize: Apple iPhone 4S mobile phone (1 winner)

First prize: a Nikon digital camera (winner 1)

Second prize: Galanz microwave oven (winner 1)

Third prize: a set of famous brand hot water kettle (20 winners)

If you are invited to participate, you will be given a cash coupon of 100 yuan, and the maximum cash reduction for the preferential package will be 1000 yuan.

Welcome to pay attention to the official Weibo of XX wedding photography.

Wedding photography activity planning 3 activity planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. I have arranged the May Day wedding photography activity planning for your reference!

Promotion background:

1. The market is sufficient: wedding photography, as a fashionable way of getting married, is recognized by more and more young people and their parents. For other reasons such as work, most couples choose to get married during the "May Day Golden Week". According to the survey, there are currently 25 large and small photo studios in Jiujiang, among which small and medium-sized photo studios account for the largest proportion. However, three large wedding photography companies captured the Jiujiang market. These studios have a huge market, and they are well-known and very popular.

2. Competition analysis: mainly from the publicity of large photo studios and similar photo studios nearby, the lethality and image of our company have not been fully established.

3. Consumption analysis: newlyweds and middle-aged and elderly couples who want to take pictures around May Day. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

Situation analysis

Advantage analysis:

1. Paris Spring has a certain popularity and reputation in Jiujiang and its surrounding areas.

Special activities launched in February and May, such as wedding photography, couples' packages, family photos, personal photos and other preferential activities.

3. Price Among similar products, the product price is lower and the quality and service are better.

4. Major photo studio companies have launched many promotional activities, but the pertinence and intensity of the activities are not enough, and the scope of preferential services for the activities has also expanded.

Analysis of disadvantages:

1. There is fierce competition for products of the same grade, such as the Mona Lisa.

2. Consumers don't know much about new activities, so it's hard for them to get deep into people's hearts.

3. People are biased against new activities (some people always dislike trying new things and are biased against new things), and they are also afraid of being cheated.

M: Yes, our sales area is also very popular now. Dear friends, buying our products during the activity is not only quite affordable, but also beautiful gifts. Mengniu milk is a good choice for sending yourself or your relatives, and the quantity is limited. Please hurry to buy it.

☆ Opportunity:

1. The new activity is targeted service, but there is no targeted service in similar activities.

A marketing strategy that customers are partners: establish a model of customer recommendation and give customers a certain commission. Let customers become our partners and sales staff, and achieve the purpose of customer recommendation by establishing this model. Realize the management of customers with the help of network platform.

Branches, and through special promotions, lottery, gift-giving activities and other promotional activities and public welfare activities, constantly' establish loyal customers and develop new customers, improve the company's sales performance and establish a brand image. meeting

The promotion plan can not only attract new customers, but also stimulate old customers to spend again. This promotion has also established a customer base.

L the wall next to the entrance door: paste the rules of the class's garden project with a piece of 4 pieces of paper (the size of handwritten paper can be colored and typeset). (The propaganda department of each class completes it by itself)

Threats:

1. In the May Day market activities, other competitive companies must have launched new activities, which threatened the company's activities to some extent.

2. Activities targeted services, customers' enjoyment will be limited to a certain extent, and their competitive advantage will be lost.

Promotion goal:

Occupy Jiujiang market

Plan and formulate the overall promotion plan for new activities from promotion period to maturity.

Let consumers know about the activity as soon as possible.

Improve the company's popularity, can go deep into every household in Jiujiang, and reach a certain amount of cognition.

Of course, the National Day mobile phone promotion means more than these, in addition to the above, but also to do a good job in-store layout, telephone promotion and so on. Specific analysis of specific problems, as long as it suits you is the best.

Let consumers gradually become interested in this activity and become loyal consumers in Paris Spring.

Increase sales

Analysis of target consumer groups:

▲ Key target consumer groups:

Newlyweds and people aged 20 to 30

▲ Auxiliary target consumer groups:

Middle-aged couples and children who want to take a group photo.

▲ Characteristics of target consumer groups:

1. has a certain economic foundation, strong purchasing power, mature consumer psychology, high cultural quality and open mind.

2. Pay attention to the interest of life and enjoy happiness.

3. Pursuing fashion and brand service.

Promotion time:

Xx.05.0 1-05.03 let consumers in most areas of Jiujiang know that this new promotion activity distributed leaflets in major supermarkets, and newspapers in each promotion period promoted the activity of "looking for the best-who is the most affectionate bride", and distributed publicity pages and hung large display boards on the streets.

Publicity period

Supply problem: determine the goods to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

Xx05.0 1—05 .3 1 has made most consumers accept this product, and they have a strong interest in this product, which is affordable and romantic, and the publicity has played a role in promoting it. Send "True Love Interactive Card", and romantic couples and hotels jointly hold "True Love+"photo wedding activities.

Xx05.06—05 .3 1 Let most consumers trust our company, become loyal consumers of the photo studio, strengthen the brand image, do well in newspaper, TV and radio advertisements, establish a brand and provide good services. mature period

Wedding Photography Activity Planning 4 Location: Square

Background and main props:

The background is full of stars made of gauze lamps, surrounded by the lights of the flower-offering arch. There are eight crystal lamp posts on both sides of the T-shaped stage passage, including chasing lights, chrysanthemum lights, smoke machines, combined stage lights, light sticks, magic balls, champagne towers with luminous bubbles, concentric locks, luminous hydrogen balloons ...

Specific process:

As soon as the dynamic music was announced, the stage lights changed and the crowd was swept away. (30 seconds) After the smoke machine emits smoke, the music fades gradually, the soothing piano music rings, and the host slowly steps onto the stage, telling stories while walking (the newcomer is a college classmate, walking together in the moonlight after the graduation party ... Later, they entered a middle school together and became teachers. At first, the hazy goodwill quickly warmed up and became the attachment between the stars and the moon. )

Venue: Square

Background and main props:

The background is full of stars made of gauze lamps, surrounded by the lights of the flower-offering arch. There are eight crystal lamp posts on both sides of the T-shaped stage passage, including chasing lights, chrysanthemum lights, smoke machines, combined stage lights, light sticks, magic balls, champagne towers with luminous bubbles, concentric locks, luminous hydrogen balloons ...

Specific process:

As soon as the dynamic music was announced, the stage lights changed and the crowd was swept away. (30 seconds) After the smoke machine emits smoke, the music fades gradually, the soothing piano music rings, and the host slowly steps onto the stage, telling stories while walking (the newcomer is a college classmate, walking together in the moonlight after the graduation party ... Later, they entered a middle school together and became teachers. At first, the hazy goodwill quickly warmed up and became the attachment between the stars and the moon. )

Second, the entrance chased the light and hit the arch. Six angels are dressed as angels, with light sticks on both sides. The angels lit fireworks when the couple entered the entrance.

3. The groom gives the bride a gift and presents it on a tray (a magic ball covered with pink gauze). The groom opens the gauze, etiquette turns on the power, and the magic ball glows. Finally, the words "I love you" are displayed. The groom looked at the bride affectionately: although I can't take off the stars in the sky for you, I can give you my heart. I love you! Then, the couple walked up to each other, holding hands and looking at each other affectionately. Compere: Would you like to ... If so, please give me a deep hug! (Two people embrace, cold fireworks begin)

Four meteors make a wish, and lovers stand opposite each other and make a wish with their eyes closed slightly. At the moment of making a wish, the meteor swept across the stage.

Five glasses of wine are accompanied by dance music, and the couple are drinking the sweet wine of love while spinning.

Six glasses of champagne flowed slowly in the narrator's narration and beautiful music, and the luminous bubbles in the glasses sounded like twinkling stars in the sky.

Seven * * * lock the core lock and release the key. After the good-natured lock is locked, the couple will hold it high, and the etiquette will send a hydrogen balloon (an ordinary balloon with a luminous bulb at the bottom). The couple will fasten the key and release it. The glowing balloon rises into the night sky with the key, so that the stars and the full moon can witness the loyalty of the couple's love together!

Bagua Zhang announced the beginning of the ceremony, the cold fireworks began, the guests waved light sticks and kissed each other with the dynamic music (the audience naturally applauded);

Three fluorescent champagne gifts (S-shaped crystal series)

The couple completed the fluorescent champagne ceremony under the guidance of transitional music and the host's narration; The host led the couple to leave the front desk and step into the parents' VIP table to prepare for the thanksgiving ceremony; (The groom holds wheat)

Four western Thanksgiving ceremonies

The host salutes/presents flowers (two-color carnations) (bridesmaids hold flowers)/hugs (fireworks support in Group C)/delivers a speech to the parents of the other party, and then accompanies the couple into the parents' VIP table; Parents of both sides speak; (The groom sends wheat)

5. Wedding ceremony

Turn on the lights in the audience; Please solemnly witness the wedding;

Six Chinese Toast Ceremony

Wedding photography activity planning 5 promotion background:

1, whole market situation: As a fashionable way of getting married, wedding photography is recognized by more and more young people and their parents. Due to social popularity, most couples choose to get married during the "Double Eleven" period.

2. Competition analysis: mainly from the publicity of large photo studios and similar photo studios nearby, the lethality and image of our company have not been fully established.

3. Consumption analysis: Double Eleven newlyweds. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

Swot analysis:

Advantage analysis:

1, xx wedding photography has a certain popularity and reputation in xx city and surrounding areas.

2. Special activities such as wedding photography, couple packages, family photos and personal photos launched by the Double Eleven.

3. Price Among similar products, the product price is lower and the quality and service are better.

4. Major photo studio companies have launched many promotional activities, but the pertinence and intensity of the activities are not enough, and the scope of preferential services for the activities has also expanded.

Analysis of disadvantages:

1, products of the same grade are highly competitive.

2. Consumers don't know much about new activities, so it's hard for them to get deep into people's hearts.

3. People are biased against new activities (some people always dislike trying new things and are biased against new things), and they are also afraid of being cheated.

Opportunity point:

1. The new activity is targeted service, but there is no targeted service in similar activities.

The promotion plan can not only attract new customers, but also stimulate old customers to spend again. This promotion has also established a customer base.

Threats:

1. In the May Day market activities, other competing companies will definitely launch new activities, which will pose a certain threat to the company's activities.

2. The targeted service of this activity will limit the enjoyment of customers to a certain extent and lose their competitive advantage.