52-year-old Faye Wong continued to speak for underwear, with an advertising fee of 30 million yuan. Why did she do it?

Faye Wong officially announced that it has become the latest global spokesperson of underwear brand NEIWAI, which shocked the industry.

Interestingly, underwear ads is usually extremely sexy and shows a lot, but because she is a diva, she walks in a high-grade sexy style. Diva on the advertising poster is dressed very tightly, and her gestures are as elegant and comfortable as usual. Some website account directors privately spit out bad news, and launched it at home and abroad, but later there was no news. It is estimated that Faye Wong's endorsement fee is very high.

Indeed, Tianhou's endorsement has suddenly added a touch of international norms and high quality to this domestic brand based on Taobao. Well, I don't think any money is necessary. You know, Faye Wong has always been very picky about advertisements. The new advertisement she received before became the global spokesperson of HR Helena Rubinstein 20 19.

Over the years, Faye Wong has been sought after by advertisers as a high-end avant-garde and maverick woman in the new era. Her agent once proudly said that their main job was to refuse, and Faye Wong's advertisements were notoriously rare and expensive.

Let's take a look at the advertising endorsements of Tianhou in the past 26 years, that is, from 1994 to the present. We can see that her route is "fewer but better", and big brands are very enduring. Of course, having enough money and relaxation is another important criterion for her to choose a job.

Faye Wong's advertisements in recent years reveal the changes of diva's status and mood. Of course, we can also see the changes of the times from her advertisements. In those days, only the hottest and most willing to spend money could get Faye Wong to endorse, but some brands have completely disappeared. The change and rise and fall of the brand is really amazing.

Two years ago, Faye Wong, who sang "Women Who are Easily Injured", released the most representative hot disc "Sky" in his personal history. Her avant-garde trend made her a maverick young idol. This year, she received an advertisement from Just Gold.

This new Hong Kong gold jewelry company will enter the market in Taiwan Province Province. In order to get rid of the outdated feeling of gold jewelry in the past, this brand, hoping to find young customers, wisely recruited Faye Wong, who has just emerged and is also preparing to enter Taiwan Province Province to release films. At that time, her name was Wang Jingwen.

Getting married and having children didn't affect Faye Wong's position. 1997, 10 In June, Motorola invited the director Wong Kar-wai and spent 60 million dollars to make the StarTAC (Palm Treasure Series) advertisement for her. Anyone who has experienced that era knows that Motorola monopolized the mobile phone market.

However, with the advent of the era of smart phones after 20 13, Motorola has already lost its motivation. Motorola's Beijing headquarters has been streamlined again and again, and now it seems that only the system department is left. The mobile phone business has been sold to Lenovo, and only the walkie-talkie has been kept. Gone are the days when everyone owned Motorola.

Although it was only filmed for five days, all the partners were Dakasi, from director Wong Kar-wai to photographer Du Kefeng to American finger Zhang Shuping, all of which were standard film level, and the actor was the most popular Japanese actor Tadanobu Asano at that time. It is said that the reason for looking for him in those years was that his hair was messy enough to be worthy of Faye Wong. The duration of the whole film is only 30 seconds, but it is very unique and unique in Wong Kar-wai, and it is considered as the least commercialized advertisement. Faye Wong, whose hourly wage is as high as six figures, has only two lines: "Moses Moses".