What are PGC, UGC, KOL, public domain traffic and private domain traffic?

English abbreviation (Professional Generated Content) refers to the content produced by professionals (institutions). Refers to the professional production content (video

Website), content produced by experts (Weibo). Used to refer to the personalization of content, diversification of perspectives, democratization of communication and virtualization of social relations.

Features: vertical deep ploughing, significant diversion and fluidity. Most of its producers have professional knowledge or work experience. In order to ensure the content quality and communication effect

Results: PGC generally used special production tools and was carried out in a specific place at the same time. For example, Iqiyi's homemade drama is in a professional studio.

Finish the shooting.

Advantages: The content provided by professional webmasters or experts has strong controllability, and it can be more authoritative or authoritative in front of users after multi-layer screening.

Useful.

Disadvantages: "experts" have limited power. Perhaps an article can be very attractive, but the output is very weak.

PGC mechanism can improve the quality of content products, ensure the popularity and reputation of the platform, and produce high-quality content for users.

Strong attraction helps to guide users, make it possible to pay for knowledge, and lay the foundation for the subsequent development of derivative products and related industries.

Foundation has become an important choice for realizing content.

KOL judges three criteria: 1. Circle expertise? 2. Stable and insightful content 3. Interest or talent

KOL is the latest marketing method of new media, giving full play to the advantages of new media in coverage and influence.

Our fans are very sticky, especially in terms of values, so fans recommended by KOL will watch it carefully and like it seriously.

KOL marketing: it is to establish and maintain the relationship between your brand and products and the audience through those influential people in specific fields.

Interaction. If the effect is good, this kind of marketing can bring credibility to the promotion plan, enhance the brand attribute and obtain potential customers. However, if

If something goes wrong, KOL marketing will make the audience feel compelled, uncoordinated, and even not worth the candle.

From personal growth experience to entrepreneurial story, from product financing experience to product growth to product transformation.

It is a very cost-effective way and a good exposure channel to dig out the story of the founder and make the top management of the company become online celebrities.

For example, many people like to talk about Dong Mingzhu, but I didn't expect how much traffic Dong Mingzhu got for free, but now people start from the media.

Short for user-generated content, that is, user-produced content. Blogs, forums, communities, and self-media are all.

UGC. Also known as UCC (User Created Content).

Features: zero threshold, strong interaction, giving full play to the flow advantage; Its main producers are amateurs, for reasons such as personal hobbies and public welfare.

Participate in content production. UGC has a low threshold, and the emergence of convenient production tools such as YouTube has enabled more and more people to participate in the production of UGC content.

With the support of convenient production tools, the cost of users spontaneously producing content tends to zero.

The contents produced by UGC are "attracting people's attention", "being close to the times" and "being close to the audience".

Tik Tok is a successful case of "decentralization". As a brand of today's headlines, Tik Tok adopts the production concept of UGC mode at the product level.

Combined with the development strategy of algorithm recommendation model provided by headlines, the efficiency of content distribution is guaranteed, and the user-made video content is fully guaranteed.

Yes, and at the same time make "decentralization" more thorough. Whether it is a star or an ordinary person, as long as they shoot well, they can get high attention, which is extremely full.

It meets the psychological needs of an amateur who wants to become an online celebrity and is sought after by countless young people.

For example, the funny list in Weibo publishes topics every night, attracting tens of thousands of comments, and finally making this Weibo account a big V with tens of millions of fans.

And these netizens who "grab hot spots" every night have become "digital workers" in the new media era.

Public domain traffic refers to businesses that directly enter the platform to realize traffic conversion, such as Pinduoduo, JD.COM, Taobao, Hungry, etc. Everyone is familiar with it, and there are contents.

Public domain traffic platforms such as Himalaya, Zhihu and Gaine in the paid industry.

They have the same characteristics: the platform comes with its own traffic. Although there is no need to worry about traffic problems, most users go to the platform and are loyal to the products.

Sincerity is not high, and it will turn to the same type of competing products on the platform at any time, making it difficult to precipitate loyal users.

Moreover, most of the traffic of the platform is tilted to a few head businesses, and it is not easy to get a share of it. Merchants can only optimize and participate in search.

It takes a long time to add activities, spend promotional expenses and use promotional activities to get customers to clinch a deal, and the cost is getting more and more expensive.

Private domain traffic platform is characterized by its own traffic, which can be reused and directly contact users. Once the user enters the platform, there is no turning point.

The loss of competing products, coupled with the fact that this platform is usually built on its own social relationship chain, has high user loyalty and is conducive to precipitating users.