Traditional Culture Encyclopedia - Photography and portraiture - Is product design a liberal arts or a science?
Is product design a liberal arts or a science?
Professional introduction
Courses: design sketch, design color, three basic components, industrial design history, design methodology, design psychology, engineering drawing, product expression techniques, ergonomics, computer product aided design, product system design, product modeling design, ceramic product design, materials and technology, product improvement design, product model making, etc.
Product design is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor of arts degree is awarded.
Training objectives: This major's "thick foundation, wide caliber and emphasis on ability" and "knowledge, ability and quality" develop in harmony, with solid theoretical knowledge of industrial design and product modeling ability, good professional skills and professional quality. You can engage in design, management, scientific research or teaching work focusing on product innovation in enterprises, professional design departments and teaching and research units, and you can also engage in visual communication design related to product design.
The major of product design cultivates talents with all-round development of morality, intelligence, physique and aesthetics, which can meet the needs of national modernization and international industrial product design professionals, and have a high sense of social responsibility, moral cultivation and good psychological quality, a strong sense of innovation, international vision and teamwork spirit. Graduates should systematically master the basic theoretical knowledge and skills necessary for their major direction, and understand the new scientific and technological developments, literary trends, fashions and customs related to their major direction; Can be engaged in industrial product design, research, teaching, management and other aspects of work, but also can be engaged in industrial product-related packaging design, display design, publicity planning, market development and other aspects of work.
Training requirements
In terms of ability structure, this major requires students to have a certain sense of innovative thinking in design, and initially have the ability to comprehensively apply what they have learned to analyze and solve research, development and design problems encountered in the process of industrial product modeling design; Can clearly express design ideas, be familiar with the procedures and methods of product design, and be able to make reasonable improvement and development design on the basis of fully grasping the functions, materials, structure, appearance, processing technology, internal mechanism and market demand of products. This major also requires students to have strong image expression ability, express design intention vividly and accurately with sketches, drawings, models, renderings and computer graphics technology, and master basic photography skills; Proficient in all kinds of design software, familiar with materials and processing technology; Have the basic ability to use CAD/CAM/CAE for product design and development.
Cultivation specification
Academic system and degree
The basic educational system of product design major is four years. The total hours of four years shall not be less than 2600 hours; The number of hours per academic year should be around 700 hours, and the number of hours per semester should be around 350 hours; Every 20 hours 1 credit, the total credit for four years should be controlled within 160 credit.
Students who have completed the total credits of various courses and passed the graduation examination may be granted graduation; Those who have completed the graduation procedures and passed the examination by the Academic Degrees Committee of the College may be awarded a Bachelor of Arts degree.
Colleges and universities can appropriately adjust the basic academic system and total credits according to their professional needs and their own teaching practice, allow students to complete their studies within 3-6 years, and stipulate graduation standards, degree awarding standards and the number of years to apply for degrees.
quality requirements
(1) has excellent moral quality, establishes a correct world outlook, outlook on life and values, and consciously practices socialist core values;
(2) Have a strong sense of social service, sense of responsibility and innovative spirit;
(3) Conscious legal consciousness, honesty and teamwork spirit;
(4) Have a broad international vision and a keen sense of the times;
(5) On the basis of mastering the basic knowledge of product design discipline, have a relatively complete working ability that meets the requirements of professional direction;
(6) Good expression, communication and coordination skills;
(7) Having high humanistic quality, aesthetic ability and rigorous and pragmatic scientific style;
(8) Physical and mental health, can you pass the test of "National Student Physical Health Standard" stipulated by the Ministry of Education? [8]? .
Knowledge demand
(1) Master the basic core of design science and the core knowledge of product design specialty systematically;
(2) Understand the basic characteristics of design research objects, the most important theoretical frontiers, research trends and basic research methods of design science at home and abroad;
(3) Being able to observe and understand design problems by using the theories and methods of art and humanities and social sciences, and having certain philosophical thinking ability and literary accomplishment;
(4) Understand the basic knowledge of related natural science and engineering technology;
(5) Strengthen the study and training of visual laws and design performance in printing, packaging, media communication and other fields.
Ability requirement
(1) Understand the basic theories and methods of the professional field you have studied and master certain basic skills of innovation and entrepreneurship, master the basic methods of design creativity, expression, communication and processing, master the basic skills of literature retrieval, design investigation and data analysis, and master the basic norms of writing research reports and papers;
(two) in the professional field, basically have a certain ability of planning, creativity, organization and implementation of design projects;
(3) Have the corresponding foreign language, computer operation and network retrieval ability;
(4) Proficient in academic retrieval and information exchange of 1 foreign languages, and able to consult and use relevant foreign language materials;
(5) Have the ability to make graphs, models and schemes, use literature, digital media, language and other means for design and academic exchange, and participate in the social dissemination, popularization and application of design knowledge.
Development history
1998 product design specialty is not listed in the Catalogue of Undergraduate Specialty of Ordinary Colleges and Universities (version 1998). Later, some colleges and universities recruited students with majors outside the catalogue. For example, Yunnan Art College set up a product design major in 2000, and Shanghai Normal University set up a product design major in 2002? [6]? Zhengzhou Business School founded the product design major in 2007? .
20 12 product design major is a combination of the original art design major (part) (professional code: 050408) and the original industrial design major (part) (professional code: 080303) in the Catalogue Comparison Table of Old and New Specialty of Undergraduate Major in Colleges and Universities issued by the Ministry of Education of People's Republic of China (PRC) and China.
In February, 2020, in the Catalogue of Undergraduate Majors in Colleges and Universities (2020 Edition) issued by the Ministry of Education of People's Republic of China (PRC) and China, the product design major belongs to the art design category, and the professional code is 130504.
Employment direction
After graduation, students majoring in product design can engage in industrial design, product appearance design, production process management, computer drawing and other work in manufacturing enterprises and design service enterprises; Be able to engage in creative design of product development and design in professional design departments and scientific research units; Be able to engage in product design and development, model making, technology development and application in enterprises and institutions; Be able to engage in the development and application of Internet platform products in Internet enterprises; Be able to engage in photography and post-processing in digital media department; Be able to engage in relevant scientific research and teaching research in schools and other institutions.
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