Safety teaching plan

As a people's teacher, it is necessary to carefully design teaching plans, which will help us understand the contents of teaching materials and then choose scientific and appropriate teaching methods. Then the question is coming, how to write the lesson plan? The following are four safety lesson plans that I have compiled for you, for reference only. Let's have a look.

Safety lesson plan 1 activity target

1, understand and master the safety knowledge of taking the elevator.

2. Willing to share experiences with peers.

3. Strengthen children's safety awareness.

4. Test children's reaction ability and exercise their personal ability.

5. Cultivate children's complete and coherent expression ability and ability to judge things.

Activities to be prepared

Animation "Safe Elevator Ride"

Activity process

1. Teachers stimulate children's interest in the theme of the activity by asking questions;

Have you ever been in an elevator? What is the elevator for?

Are the elevators all the same? What's the difference between elevators? Do you like taking the elevator? Why?

2. Watch the animation "Safe Elevator". After reading it, please say:

Why is the child trapped in the elevator?

Can I take the elevator when the elevator is broken or the power is about to go out?

The elevator suddenly broke down. What shall we do? Don't panic, press the alarm or call for help, wait for help, don't go near the elevator door, and stand in the back.

Why is the elevator broken? (Elevator failure is sometimes the failure of the elevator itself, but sometimes it is caused by people not complying with the requirements of taking the elevator. )

Let the children talk about what they know about taking the elevator, and encourage each child to share their experiences.

Who has been in the elevator? What should I pay attention to?

Who has been on the sightseeing elevator? What should I pay attention to?

Who has been on the escalator? What should I pay attention to? Really?

The second part of the safety lesson plan is the analysis of automobile advertising demands

1. Double consumption repeatedly determines the advertising appeal strategy of parallel emotional appeal and rational appeal.

Cars, especially high-end cars, are still a "luxury" for most people. Automobile consumption is not only an economic behavior, but also a signal about wealth or social achievements. Therefore, for car owners, especially high-speed car owners, their consumption of cars has the following levels: the use value part, including physical aspects such as car performance and configuration; The added value part, that is, the product and brand image, and the image of the owner of this kind of car in advertising or real life.

Second, the consumption level is ahead of schedule. According to Maslow's motivation theory, such consumption is mainly to meet the psychological needs of self-realization. Choosing cars with different brand images can flaunt your living standards and tastes.

For example, Mercedes-Benz is considered to be luxurious, noble and classic. Its owners are older and stick to the tradition: BMW represents the backbone of society and has a successful career; Jaguar owners are as unruly as cars; Bentley's owner is a noble family; Cadillac symbolizes the contemporary spirit and endeavor.

Automobile advertising communication should be based on the above two consumption levels. Based on this, automobile advertisements also have rational demands on the expression of material entities, and emotional demands on the expression of automobile brand image, owner image and the relationship between people and vehicles. This way of appeal can appear in different advertisements of the brand, or even in one advertisement together. Beijing Jeep 2500 (Time) Print Advertisement. The old photos are slightly yellowed, revealing a faint nostalgic scene. The slogan is "There is only one way forward" and "Time" moved people in that era a little. On the right side of the page, some descriptive words and pictures are used to introduce some functional indicators of the product, and perceptual and rational demands complement each other.

BMW530 1 print advertisement (Sanlian life weekly, No.3, 20xx). On the right of the picture is an ordinary car photo. Emphasize driving pleasure with the copy of "driving pleasure, unlimited" There is a fairly long engine on the left, which reads the slogan "Fuel consumption is reduced by 6% and power is increased by 65,438+0.2%", conveying the message of "low fuel consumption and high power". No matter how "extraordinary" it is, it is also inseparable from "human fireworks." BMW gives people the feeling of "spring snow", which represents the so-called "ultimate achievement". However, advertising has not given up its functional appeal.

Weekend Paliod wind (a sad holiday): A family drove to vacation, enjoying the "sunshine and beach" like no one's watching, but when they were in high spirits, they were stopped by a construction foreman. It turns out that their place is just a construction site. Palio allows you to enjoy the weekend anytime, anywhere. It turns out that economy cars are not only economical, but also romantic.

The multi-level demand of automobile consumption determines the multi-level nature of the bearing center. Moving with emotion, understanding with reason, and parallel emotional appeal and rational appeal are important characteristics of creative expression of automobile advertisements.

2. Multidimensional characteristics of product advertising appeal

The price and use time of durable goods determine the complexity of automobile purchase behavior, which belongs to highly involved purchase behavior. In order to avoid potential risks, consumers often listen to various opinions and multi-dimensional product information. Brand image advertising alone may not be enough to impress consumers. Xinhua Xin's survey in 20xx shows that consumers consider different factors when buying different types of cars. Taking mid-to high-end cars as an example, the considerations and importance of consumers buying cars are as follows.

At the same time, with the upgrading of competition in the automobile industry and the precision of product segmentation, consumers have more and more choices, which affects the purchase decision-making cycle of consumers. Xinhua Xin's survey results show that consumers' decision-making time for car purchase is mostly above 1 year, and the proportion of choice is 30.2%. However, there is little difference in the proportion of car purchase decision-making time in 3-6 months and 1-3 months, respectively

18.0% car entrance 17. 8%. 1 month, 6-9 months, 9- 12 months, the proportion of car purchase decisions is about 10%.

With the improvement of consumption ability, the brand experience of consumption will become more and more mature, followed by a smoother channel of consumer information, and the evaluation dimension of brands will inevitably increase. This puts higher demands on brand communication, and a "hollow" brand with only "popularity" will hardly win the ignorance of consumers.

Based on the above analysis, we believe that complex consumer psychology and consumer behavior determine that automobile advertising must carry multi-dimensional advertising information, and it is necessary to integrate multi-dimensional advertising information, so that consumers can finally form a comprehensive impression of the brand. In this way, under the premise of following the brand core value, automobile advertisements often convey brand and product information from different angles and demand levels. This includes both the relatively advanced demand level and the specific functions and characteristics of the product level. From the way of information integration, an ordinary advertisement covers a variety of information, and sometimes information integration is realized through a series of advertisements. We all know that Volvo's core value is "safety", but this is not all. "Besides the most important safety, we also provide interesting and dynamic driving," said a Volvo executive in China. This is more obvious in mid-range models such as Volvo C70.

In addition, "safety" is not only Volvo's patent, Citroen's 05 Elysee car print advertisements (details) all write "invisible places", and the pictures of safety places and family members all call for "safety". Of course, this is not what Yan Lishe just wants to tell consumers. The appeal points of the other two advertisements in this series are "energy consumption" and "detailed design" respectively. The same brand or the same model often conveys multi-dimensional information through different advertisements, which is another common feature of automobile advertisements.

3. People and cars, people and cars, non-people and non-cars? People and cars! -Attractive focus of car advertising

As mentioned above, consumers' consumption of cars is not only their use value, but also the brand added value such as sense of belonging and accomplishment brought by their brands. By analyzing its rational appeal and perceptual appeal, we can find that there are two focuses in automobile advertisements.

Product orientation, mostly for the product's functional demands, emphasizes the product's functional selling points such as a new technology or breakthrough. Paying attention to products or brands, advertising information hardly conveys some information of consumers themselves. On several "modes" of automobile advertising performance from visual information

Mode 1: Art+Car

Music, painting and sculpture are important art forms, and classic works are handed down to future generations with their outstanding artistic level and distinctive characteristics of the times. On the surface, it can flaunt the design and modeling of cars by attaching elegant artistic products. Furthermore, it can increase the owner's "artistic taste" and add some humanistic attributes to lifeless and cold products. Architecture is the crystallization of human civilization, and many classic buildings often become the imprint and symbol of a certain era in a country or region. In addition to its basic functions, it also embodies scientific and technological achievements and art books in a specific period. In advertising performance, architecture is often regarded as a symbol that combines technology and aesthetics. Compared with cars, it plays the role of "green leaves" and "red flowers". Taking Audi as an example, it is not difficult to find that architecture plays a foil role in its A8L series of visual works.

This plane of Honda Sidi is exactly the same as the Audi A8L mentioned above, with even the same picture elements: close-ups of cars placed in the architectural environment and "business people" at work. Advertising headlines. "Integrating human technology into every detail is the embodiment of wisdom." Attracting the aura of "wisdom" is not only the generalization of consumers, but also the empowerment of themselves. Although the expression is the same and plays an important role, architecture, elites and cars constitute a ternary advertising model.

Specifically, there are three intentions. First, on the visual level, the aesthetic features of classic buildings can highlight the appearance design of automobiles. Second, the technical attributes of buildings set off the technological content of automobiles. Third, the humanistic attribute of architecture puts a cultural coat on the car.

For another example, at the end of the 1/4 area on the left side of the Audi A8L print advertisement (Phoenix Weekly), only the "business people" on the back were seen. Above is the advertising headline "Foresight", and below is the advertising slogan "Get used to looking for opportunities outside your opponent's field of vision". Three quarters of the picture on the right is an Audi A8L car set off by the location of Allianz Stadium of Bayern Munich Club in Germany. Advertising slogan: "Foresight." The advertisement tries to give this car the spirit of "foresight" and make it hidden from the foresight of successful business people.

There are still some subtle differences between the two advertisements. Honda Sidi and Audi A8L have different target users, mainly for intermediate users, younger than A8L, and less serious and rigid than high-end business people. Therefore, the "business people" in Honda Sidi's automobile advertisements are relatively young and free and easy.

Mode 2: family+life scene+car

"It will be our home in the future."

-dialogue of Toyota VIOS advertising video.

The family is the basic unit of society. Every individual can't live without a basic group like family from beginning to end. China people have always had the tradition of "caring for family and attaching importance to family". Such values are often advocated by advertisements and become a bridge between advertisements and consumers. As a result, cars are no longer cold machines, but are decorated with a layer of warm colors and become an important part of consumers' family life.

According to the secular values of "fetishism", owning a car is a sign to measure a person's material achievements, and family happiness and harmony are of inescapable significance to everyone in life. With a "car" and a "home", it seems that the merits are complete. What more can you ask for in this life?

Families with different life cycles have different composition and consumption trends. Some models are mainly aimed at families of three, and some target users are mostly young couples without children. Correspondingly, most of the former advertising pictures depict a three-day' happy life', while the latter mostly presents a romantic world of two people.

Mode 3: Xanadu/Danger+Car

People are unhappy with anxiety and depression caused by psychological pressure, and often have various stress reactions. In modern society, more and more people choose to travel by car to escape the busy city life and release their pent-up inner passion. If the family car is wrapped in a tender coat, then the off-road vehicle can undoubtedly be said to contain a wild heart. Therefore, the advertising appeal of SUV is usually manifested in arousing consumers' "yearning for freedom"

There are two main types of scene choices to interpret freedom. One is beautiful scenery, such as towering mountains, desert Gobi and rapids. The other is slightly milder, and the pictures are mostly beautiful mountains and rivers, or other pleasant natural landscapes. The former uses a sinister environment to verify the performance of the car, while the latter uses a "utopia" such as "faraway" to stir the hearts of consumers.

Take Jeep series advertisements as an example: the sawtooth of car keys is replaced by continuous mountains, which is why advertisers care more about "starting from a mountain". According to a survey conducted by Xinhua News Agency in 20xx, buyers of high-end cars ranked first in the "shape design" of cars. Therefore, this kind of automobile writing wing similar to "ID photo" threatens the "fast" work of "Antong" fork. Beautiful curves, excellent workmanship, textured painting process and other details are all sharp tools to impress consumers. Therefore, every detail of the car also dominates the composition of the advertising screen. A panorama, a part, sometimes together, sometimes alone.

Mode 5: Star+Car

Celebrity endorsement advertising uses people's popularity, image and temperament. If these are consistent with the products, they can play the role of leveraging strength and get twice the result with half the effort.

Car advertisements are no exception. Buick Sail, VIOS Qingfeng, Hyundai Tucson, Hyundai Yayun and other models have all used stars as spokespersons. It is worth noting that the behavior pattern of consumers buying cars is very different from other fast-moving consumers, so the popularity brought by celebrity endorsements is limited for car buyers. Stars and brands should not be reversed. After all, it is the brand that finally touches consumers.

Mode 6: "Successful Person"/"Social Elite" Car

In this era of advocating elite culture, success is the mainstream value of society. High-end alcoholic drinks, suits and other products often use this kind of advertisement close to "success worship". This technique is also common in car advertisements. Common routines include showing the life and work of "elite", "wise" thoughts and quotations.

The advertisement of BMW 3 Series car uses architects, fashion designers and aerodynamicists to speak for social elites. The advertising words of "moving one step ahead" are almost flattering, but perhaps this ideal state of "winning without fighting" just satisfies consumers' "elite" fantasy.

Chapter III Activity Objectives of Safety Teaching Plan:

1, to establish a preliminary awareness of prevention for children.

2. Cultivate children's ability to think, solve and react quickly.

3. Guide children to know some common sense of self-protection and how to ask for help when they get lost.

4. Cultivate children's complete and coherent expression ability and ability to judge things.

5. Improve the agility of children's thinking.

Activity preparation:

1. Rehearsal live performance: Doudou got lost.

Activity flow:

1. Ask the children to watch the situational performance "The Doudou is Lost", and the teacher gives a hint in the main part.

1, lead children to discuss: Doudou got lost, how did he do it? What are the consequences of this? And talk about what to do if you encounter such a situation, and guide the children to understand that they should use their brains when they encounter difficulties.

2. Children discuss, express their opinions and take simple notes. Teachers organize and post children's records to improve children's awareness of self-protection.

3. Carry out the "prize guessing" game. Children can be divided into men and women and ask questions. Children can express their ideas quickly and completely, and the person who answers correctly can win a small red flower.

(1) What should I do if I accidentally get lost with my family in the store?

(2) What should you do if you get lost in the city? What should you do if someone forces you to leave? You can identify the direction and route according to road signs, street signs and bus stop signs, and you can also ask the traffic police or public security patrol for help. )

(3) What should I do if I get lost in the countryside? Be as close to roads and villages as possible and strive for the help of local villagers. If it is at night, you can follow the lights on the road, the barking of dogs and the motor sound of cars to find someone to ask for help. )

(4) What should I do if I get lost with my parents in kindergarten?

Third, the teacher concluded that the activity was over.

1, children should pay attention to accurately write down their home, street, house number and telephone number, as well as the name, address and telephone number of their parents' work unit, so as to contact them in time when they need to contact.

2. Be calm when you get lost, use your brains to find a way, and don't run around, so as to avoid excessive physical exertion and accidents.

Activity reflection:

During the activity, the teacher let the children know some common sense of self-protection and how to ask for help when they get lost, which cultivated their initial safety awareness. In children's answers and performances, it is found that children have many ideas about how to get lost in cities and shops (supermarkets), but they feel a little difficult about how to find ways to get help in rural areas and at night, and need to continue to cultivate in these areas. In addition, it is found that some children in the class can't even tell their parents' names, telephone numbers and addresses clearly, so it is necessary to strengthen guidance and education and raise their awareness of self-protection.

Chapter IV Activity Objectives of Safety Teaching Plan:

1, shallow knowledge of electricity and safe use of electrical appliances.

2, enhance the awareness of safe use of electricity, know some methods of self-protection.

3. Willing to communicate clearly and express your ideas.

4. Teach children to be brave children.

Family cooperation:

Ask parents to help educate their children to use electricity safely and teach them to use all kinds of electrical appliances correctly.

Activity preparation:

Pictures of plugs, sockets, a piece of wire and the "power on" sign.

Activity flow:

First, guide children to observe things around them, arouse interest in conversation and discuss the use of electricity.

1, discussion: Why is the light on? Why does the recording machine ring? (Guide children to know that it is because of electricity) 2. Teacher: Is there anything else that needs electricity? What can they do with electricity?

3. Discussion: What will happen to us if there is no electricity?

Second, guide children to understand the structure of wires and the shallow knowledge of safe use of wires.

1, Teacher: Where does the electricity come from?

2. Show me the wire and ask: What is this? What's the use? Guide children to observe and understand the structure of wires and how to use them correctly.

Third, know the plug and socket and understand the superficial knowledge of safe use.

Fourth, the teacher introduces some dangerous cases of unsafe electricity use, so that children can understand the importance of safe electricity use.

5. Find and post a post. Let's see where there is electricity inside and outside the activity room. How to avoid danger? Post a picture of electricity to remind you where there is electricity.

Activity reflection:

In the activities, children's interest in learning is very high and their desire to explore is very strong. Every child can actively explore, interlocking, well completed the activity goals, and achieved good results. Fully stimulate children's curiosity and desire to explore, they improve their ability through personal experience, experience and discovery, and children naturally master the awareness of safe use of electricity in operation.