Professional settings of the School of Communication of Shandong University of the Arts

The School of Communication currently has five teaching departments: Department of Literary and Art Directing, Department of Film and Television Production, Department of Media Planning, Department of Communication, and Department of Animation, which include TV Art Director, TV Series Director, Documentary Director, Animation Art, and Game It offers 13 professional directions such as design, film and television editing, film and television photography, film and television recording, film and television packaging, Internet art, media creativity, film and television studies, and communication management. It is also responsible for the training and theoretical research of master's degree students in the disciplines of radio and television art and film studies. The college has a media production laboratory, an animation laboratory and a film and television art teaching experimental center with complete hardware facilities, creating an excellent school environment for students. The main majors are introduced as follows: Training objectives: This major is mainly for all levels of radio and television media, advertising companies, and film and television production companies to cultivate comprehensive development in moral, intellectual, physical, and aesthetic aspects, focusing on film and television advertising production skills, with certain Highly applied professionals with advertising planning and business skills.

Main courses: Advertising copywriting, advertising principles, advertising operation strategies, film and television advertising creation, graphic advertising design, film and television advertising case analysis, advertising photography, television camerawork, film and television special effects design (3D), non-linear Editing, TV column packaging, post-production digital film and television special effects, marketing, etc. Training objectives: This major is mainly for all types of radio stations, TV stations, film and television production companies and related units to cultivate comprehensive development in moral, intellectual, physical, aesthetic and other aspects, focusing on hosting and broadcasting skills, as well as certain editing and editing abilities. Highly applied professionals.

Main courses: Mandarin pronunciation and pronunciation, language expression skills, speech and eloquence, film and television performing arts, program hosting art, broadcasting and hosting psychology, performance of literary and artistic works, news writing and interviews, television camerawork, television programs Editor, TV column director, TV program production technology, etc. The network media major interprets the talent structure relationship between IT and modern media from the perspective of network communication, and sets up courses such as multimedia technology and network technology, aiming to cultivate applied computer and network communication technology professionals for society.

This major emphasizes that graduates have the necessary basic ideological, political and scientific and cultural qualities, and have basic professional knowledge, theory and technical application capabilities. Have strong graphic image production and processing capabilities, strong network animation design and production capabilities, strong digital video and audio processing capabilities, and certain multimedia application project management capabilities;

Focus on cultivating students in the curriculum With core multimedia technology capabilities such as graphic image processing, digital film and television production, and network information production, we have opened image processing technology, three-dimensional animation technology, photography technology, network animation technology, digital film and television technology, CAD design and production, streaming media synthesis technology, and digital film and television Nearly 30 professional courses including special effects, digital audio technology, information retrieval and management.

In teaching, we emphasize the combination of multimedia technology theory and design practice, take competency as the basis, strengthen practical teaching, and focus on the cultivation of application ability, innovative spirit and continuing learning ability, so that students can pass three years of higher vocational education. Through the study, you will initially possess the ability of multimedia information retrieval and design and production, and fully meet the requirements of the talent training specifications of this major.

Main courses: sketching and color, art design, Internet technology, multimedia technology, graphic image processing, three-dimensional animation production, digital audio and video technology, film and television stunt production, multimedia CD design, advertising art design, etc. Training objectives: This major is mainly for TV stations, TV drama production centers, film and television production companies, film and television advertising companies, audio and video publishing departments and other enterprises and institutions to cultivate comprehensive development in moral, intellectual, physical, aesthetic and other aspects, with high cultural literacy, photography Highly applied professionals with professional knowledge and artistic accomplishments in camera technology, and strong photo photography and television camera capabilities.

Main courses: Photography basics, TV news gathering and writing, camera principles and uses, photographic composition, film and television color science, documentary creation, television camera creation, digital picture processing, photography creation practice, film and television camera modeling, film and television Screen editing, basics of TV directing, photography analysis, multimedia technology, TV lighting, photography analysis, picture editing, etc. Training objectives: This major is mainly for TV drama production units, film studios, TV stations at all levels and all walks of life to cultivate comprehensive development in moral, intellectual, physical, aesthetic and other aspects, with good artistic accomplishment and moral quality, mastering original character design Production technology; mass hair design, makeup, clothing matching; film and television character image design, etc. Practical senior professionals with strong practical ability, innovation ability, and interpersonal communication skills.

Main courses: Popular color science, clothing structure drawing, basics of clothing tailoring and production, hairdressing basics and styling, clothing materials science, makeup materials science, professional makeup, jewelry crafts, clothing modeling, film and television character modeling design , plastic makeup, jewelry design, decoration and painting, etc. Training objectives: This major mainly cultivates students with comprehensive development in moral, intellectual, physical, aesthetic and other aspects for all types of radio and television institutions and film and television production companies at all levels, with strong television program production (creation) skills. Ability-based, high-level applied professionals with certain TV planning and directing capabilities.

Main courses: Photography technology, TV camera, TV screen editing, non-linear editing, TV channel packaging, digital film and television stunts, TV production management, TV directing technology, TV lighting, TV music and sound, documentary creation , TV column director, TV program planning, TV program arrangement and production, film and television advertising design, ratings survey, TV program management, etc. (Newspaper and Journalism Direction)

Cultivation objectives: This major mainly cultivates moral, intellectual, physical and aesthetic skills for all types of news and communication organizations, party and government agencies, enterprises and institutions at all levels. High-level applied professionals who are comprehensively developed in all aspects, integrate gathering, writing, editing, and photography, and have innovative consciousness and certain news planning capabilities, and are engaged in the work of reporters and editors.

Main courses: Introduction to journalism, news interviewing, news writing, Chinese and foreign news history, newspaper editing, computer editing, news planning, news commentary, news photography, online news, news regulations, audience survey and analysis, Practical advertising writing, media operation and management, picture editing, photographic composition, photographic work analysis, economic news, cultural and sports news, etc. (Film and TV drama screenwriting and planning direction)

Training goals: This major is mainly trained for radio and television groups, cultural institutions, film and television production companies, film and television theoretical research institutions and various professional newspapers and audio-visual publishing units at all levels across the country. Senior professionals in the discipline of drama and drama who are familiar with the market rules of drama, film and television literature and can engage in script creation, publicity and planning, theoretical research and teaching, editing and publishing of radio, film and television dramas.

Main courses: ancient Chinese, modern Chinese, ancient Chinese literature, modern Chinese literature, contemporary Chinese literature, foreign literature, basic writing, audio-visual language, history of Chinese and foreign film trends, history of Chinese and foreign dramas, interpretation of film and television works, Interpretation of classic plays, radio drama creation, film and television drama creation, film and television reviews, etc. Training objectives: Students trained in this major are required to have high artistic quality and accomplishment, have profound musical skills, be familiar with various recording equipment, and master certain recording theories and techniques, and be able to work in radio, television, film systems and culture. The art department is a senior professional engaged in sound (audio) design and recording.

Main courses: music theory, sight-singing and ear training, harmony, basic acoustics, basic studio acoustics and electroacoustics, audio-visual language, film sound analysis, recording production, subjective evaluation of sound programs, audio measurement, Digital audio principles and applications, etc.