Traditional Culture Encyclopedia - Photography and portraiture - What are the application skills of photography in web design?

What are the application skills of photography in web design?

Photographs are the design style of the background. Although this design method is very powerful for grasping users' attention, it is very important to apply pictures accurately in order to achieve greater experience effect. If you master and understand the background of the project, you can't use it blindly.

1. Refine keywords to find pictures

First of all, we need to refine the keywords of product characteristics and find the appropriate pictures through the form of keywords.

2. Picture brand

What is picture branding? The images found by keywords are deeply processed to make all the images used in the project complete and unified in style, such as adjusting the tone, color saturation and characteristic style of the images.

3. The background matches the foreground content.

Some designers skillfully use photographic pictures as both background and foreground elements, and the flexibility of huge background pictures has won my heart. In these designs, photos fill the whole background in the form of decoration. At the same time, some elements in the photo are highlighted. This is usually achieved through depth, and the product or foreground element is placed in the focus area. This mixture of visual areas makes the photos have style and clear content. This challenging approach requires the planning and coordination of photos.

Step 4 convey emotions in monochrome

Designers turn photos into monochrome, especially non-black and white ways. Although many times, this may be determined by style, I think it is more than that. Colors can set the tone and convey subtle information. By using monochrome in photos, designers can reflect a single emotion. Blue makes people feel safe, stable and harmonious. Red makes people feel excited, fresh and energetic, and so on. By changing the photo into a monochrome style, it presents a new way of communication.

5. Orderly arrangement

Finishing is to arrange objects in parallel or at 90 degrees to create an order. This way is very small and unique, and designers rarely use this style. Similarly, this style is usually related to the trend wind design, but it is not limited to this. These photos reflect the meaning beyond the content of the photos (of course they are meaningful). They imply the quality behind the photos and reveal the traces of order, method and organization. These are all good qualities, especially used to refer to designers and institutions.