Traditional Culture Encyclopedia - Photography and portraiture - How to do well the marketing of photography studio?

How to do well the marketing of photography studio?

People outside think that the photo studio is simply profiteering. A photo album that costs tens of dollars, with one or two photo frames, costs thousands of dollars. Can we not be violent? In fact, if you want to open a photography studio, the rent, technicians and marketing will basically absorb the revenue, and you will not lose money all year round, which is basically good. Especially in the low-frequency industry of wedding photos, the cost of acquiring new customers is always high. So how to do a good job in marketing a photography studio? I'll tell you in several ways.

Clear customer base and become a professional mainstream market, whether it is clothing, children or wedding dresses. Strive to build a professional market of your own.

Second, send free experience cards through WeChat friends circle, or do group buying activities to develop new customers. It is suggested that 8% of net profit should be returned to consumers every year, especially to take care of key customers. Maybe in a few years, your business will be good. As long as you catch the middle consumer group, they will wholeheartedly recommend it to your friends and family. The longer the time, the better the word-of-mouth effect, so there will be no customers. Of course, you also need to have a prerequisite. Your photography skills are quite qualified. You must ensure personalized service and try your best to satisfy every customer.

Third, store service is also very important, preparing coffee, juice and other drinks for customers. Of course, candy is also essential, so as to open the door to sales faster. As long as there is warm service, it is not too late to say the advantages of the product.

Constantly learn advanced shooting techniques and combine domestic shooting techniques to form a unique style that the public likes in the shortest time. As long as you put your heart into it, nothing will be a problem. Maybe in the first year, a lot of your profits will be contributed to customers, but what you gain is the trust of customers and market reputation. As long as the reputation is good, you are not afraid of no customers? (original)