Traditional Culture Encyclopedia - Photography and portraiture - What does jow mean?

What does jow mean?

JOW is 1908, written by Rothschild family (John? Wall) Sir john wall, a men's brand founded in London. Early production of Nordic men's knitted series clothing. Through the development of 100 years, it has now covered a full range of men's fashion and leisure clothing. It is one of the famous men's wear brands in Britain.

(John? Wall) john wall

1873 was born in Hampshire, England on March 26th.

1889-1892, studying painting and photography at St. Martin's Art School.

1892-1894 for Rothschild? Family business founded ROS men's wear enterprise.

1900-190 1 year, the men's knitted clothing series named after himself was first launched. The design fits men's figure, the layout is simple, and the fashion knitting is the first.

1902 February won the highest honor award of fashion design-"Golden thimble" award.

1908, the first (John? Wall) short for men's wear (JOW) opened in Oxford Street, and since then, it has built a century-old Jowo brand.

1940? Because of his outstanding contribution in World War II, he was awarded the Grand Cross of Victoria by the British government.

JOW founder John wall (John? Wall) was born in Hampshire, England, and studied painting and photography at St. Martin's Art School. 1982, Rothschild after graduation? Family business founded ROS men's wear enterprise. He dares to break through the traditional thinking, obviously Rothschild? The most talented person in the family brought knitted clothing into the modern aesthetic field in that era when Scottish skirts were rampant. Just debuted, the ROS brand founded by JOW was deeply concerned by fashion buyers. But with the expansion of business, john wall (John? Wall) Tired of the struggle for family interests, he decided to leave the family and start his own business.

1900, he first launched a series of men's knitted garments named after himself, which was designed to fit men's figure, with simple layout, beautiful tailoring and convenient wearing. This is the first fashion knitting.

1908, the first (John? Wall) short for men's wear (JOW) opened in Oxford Street. From the end of 18 century to the beginning of 19 century, many European countries were in a turbulent period, and the movement of pursuing revolutionary unity and independence continued to occur, which led to the fact that clothing was no longer as luxurious as in the past and began to tend to be simple. Because the knitted fabric is soft, wrinkle-resistant and breathable, it has great extensibility and elasticity and is comfortable to wear. It is this unique style that makes a large number of consumers so loyal to it.

During the period of 1940, due to the upsurge of World War II, jow, as a pioneer of British fashion knitting in the 20th century, invested almost all his personal assets in the World War II allied forces fighting in northern Europe at that time, and provided military high-density woolen warm uniforms worth millions of pounds to cope with the cold weather in northern Europe. Finally, he was awarded the British Victoria Cross by the British government in recognition of his outstanding contribution in World War II.

From 65438 to 0984, JOW's first men's wear show was completed in London, and the brand also set up specialty stores in international metropolises such as Europe, America and Hong Kong.

In 2000, JOW expanded in an all-round way, and since then it has included a number of clothing series, including knitted casual wear, denim wear, business formal wear, leather shoes and hats, men's perfume and so on. It began to become a comprehensive group covering more than 20 industries in the field of commerce and trade, and its clothing industry involves all aspects of development, production and sales. Edinburgh has a special designer team center, which delivers design ideas to about 65438+ billion men around the world every year.

In 2007, John? Wall entered Chinese mainland and established brand cooperation with China honker Trading Company to jointly develop JOW brand products. Since then, the brand history of JOW in Chinese mainland has begun.