Gold Jewelry Activities May Day Plan

In order to ensure that the event goes smoothly, it is often necessary to formulate an activity plan in advance. The activity plan has the characteristics of clear content and clear steps. What formats should you pay attention to when writing an activity plan? Below is the May Day plan for gold and jewelry activities that I collected and compiled (5 general articles). I hope it will be helpful to everyone. Gold and jewelry activity May Day plan 1

1. Purpose of the activity

1. Increase sales in May and lay a solid foundation for performance improvement in the second quarter;

2. Use May Day as a platform to promote the 20xx new models for the summer season and wedding groups;

3. Use Kimberley’s May Day activities to promote the character of Mrs. Jin Wedding dress brand, improve its brand awareness;

4. Taking the May Day Golden Week as a survey period, investigate some summaries such as advertising media, gift satisfaction, activity recognition, etc.

2. Target audience

Mainly targeted at the married people born after 1980 and those who love fashion and beauty.

3. Event time

From May 1st to May 8th.

4. The theme of the event

With the theme of "Blooming May Day and Happy Carnival", the opening of the carnival in Zhengzhou will be a highlight of the May Day activities.

5. Activity content

Blooming infinite brilliance "chain" to connect you and me

During the activity, anyone who purchases diamond jewelry at Kimberley Gold Jewelry Plaza only needs to For an additional RMB 51, you can receive an exquisite palladium necklace as a gift. This value-for-money gift is our deepest blessing to you on May Day.

Leave wonderful moments to show off your personal charm

During the event, if you purchase more than 510 yuan at Kimberley Gold Jewelry Plaza, you can use your shopping receipt to receive 10% of the purchase amount for Mrs. Jin’s wedding photography The card can be converted into cash at Madam Jin Wedding Photo Studio. Let us use Kimberley's gorgeous jewelry and Mrs. Kim's excellent quality to jointly leave you with eternal memories.

Dedicated to the Kimberley Carnival

The International Carnival grandly opens in Zhengzhou on May 1. During the event, anyone who purchases over 51 yuan at Kimberley Gold and Jewelry Plaza can participate in the next day At 10:30 a.m., the on-site lottery of "Kimberley Carnival with Love" will produce 10 lucky customers each time to enjoy the endless fun of the carnival. (Customers who spend more than 5,000 yuan on the same day can directly participate in this event)

Because love is precious

Dazzling diamonds, elegant gold, fashionable platinum, " K gold is at the forefront of the jewelry industry. In this sunny May, more than 10,000 new jewelry models in Kimberley Gold Jewelry Plaza complement each other and are dazzling. Wedding diamond rings "Gift of Love" diamond series, "True Love Woman" gold series, "White Dove Expressing Love", Maggie Cheung "06 Liuguang Qinying" platinum series, "K Gold-Girl" series and other 20xx new models will be available to you *** Let’s perform this romantic and elegant May Day together. Gold and jewelry activity May Day plan 2

1. Activity time:

5.1-5.7

2. Activity theme:

May 1st "Diamonds represent my heart" - great value rewards for consumers

3. Activity content:

On May 1st, diamond pendants and rings will be sold at a value price of 510 yuan for sale in May. On the 2nd, diamond pendants and rings are on sale at a super value return price of 520 yuan. On May 3, diamond pendants and rings are on sale at a super value return price of 530 yuan. On May 4, diamond pendants and rings are on sale at a super value return price of 540 yuan. On May 5, diamond pendants and rings are on sale. Rings are on sale at a great return price of RMB 550. Diamond pendants and rings are on sale at a great return price of RMB 560 on May 7. Diamond pendants and rings are on sale at a great return price of RMB 570 (plain gold does not participate in the promotion)

4. Event publicity and promotion

(1) Publish an event promotion advertisement in a local daily or evening newspaper with the theme "May Day "Diamonds Represent My Heart" - Super Value Return on Consumption" "", the content is the significance of the event, participation details, detailed advertisements of store/counter addresses and telephone numbers in various places;

(2) Advertise the event on local TV stations, and also use subtitles during prime time In the form of a detailed advertisement on the TV station about the significance of the "May Day "Diamonds Represent My Heart" - Value-for-money Return to Consumers" activity, the participation details, the addresses and telephone numbers of stores/counters in various places.

(3) Make event posters or x display racks in front of the store, arrange event consultants at the counter and set up a consultation phone to facilitate customer consultation;

5. Activity control and evaluation< /p>

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job in the later stages of the event to record the above Data, media placement frequency, agent feedback, etc. are collected to the brand planning department of x Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

6. Activity Budget

1. Publicity expenses are about 3,000 yuan;

2. Exhibition stand: 85 yuan;

3 .Total: 30085=3085 yuan. May Day Plan 3 for Gold and Jewelry Activities

1. Purpose of the event

Under the impact of the CCTV 3.15 Party on the jewelry industry, we should promote it by increasing services. Jewelry companies' holiday promotions focus on discounts and price wars in the same way, neglecting brand building and maintenance. As the May Day holiday approaches, we should take this short holiday as an opportunity. In addition to promotional activities, we should also strengthen our awareness of service and increase the selling points of our products.

2. Objects of the activity

Concentrate superior forces, make key breakthroughs, and select key markets for holiday marketing.

1. Target audience: Fashion groups aged 18-35 who pursue perfection and individual expression and have spending power.

2. The main target audience of the activity: young women who value craftsmanship, pursue fashion, pay attention to brands, and have demands for jewelry.

3. Activity theme:

Yin Ling Shi Shang’s “Five Guarantees and One Chase” great feedback. Focus on promoting and launching the company's after-sales services. Summarized into five guarantee services: quality assurance, purity assurance, weight assurance, maintenance and cleaning assurance, one pursuit: to create a new beauty for every customer!

After determining the theme, we must do our best. It may be an artistic way of "pulling a tiger's skin to make a big banner", downplaying the commercial purpose of promotion, making the activity closer to consumers and more able to impress consumers.

After May Day, the whole country will basically enter the hot summer, so you can focus on products that mainly focus on cooling.

4. Activity methods

Lottery method A. Can be held at each sales outlet: All customers who purchase Yin Lingshi Shang jewelry during the activity:

The amount of a single item is between 200 and 400 yuan: you will get one lucky draw opportunity, or you can directly receive a commemorative prize (the prize is a pair of plain silver earrings, worth about 50 yuan);

The amount of a single item is 400 yuan -600 yuan: Get 2 lucky draw opportunities, or directly receive a third prize (the prize is a plain silver necklace, worth about 80 yuan);

Single item amount is 600-800 yuan: get 3 lucky draw opportunities, or directly receive a second prize (the prize is a plain silver pendant, worth about 150 yuan);

For single items with a value of more than 800 yuan: 4 lucky draw opportunities, or Directly receive a prize for the first prize (the prize is a bracelet, worth about 200 yuan);

Prize settings (set into 4 levels): first, second, third, first prize and commemorative prize. The specific content is subject to discussion.

Lottery method B,

May 1st lucky card flop:

Lucky lucky card flop with prizes from April 27th to May 5th

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Activity details: Customers who spend more than 400 yuan (including 400 yuan) at Yinlingshi Shang will get one chance to flip cards, and those who spend more than 600 yuan (including 600 yuan) will get two chances to flip cards. Prize customers can freely open the billboard placed on the display cabinet and redeem the prize according to the content written on the sign;

Prize settings:

A. The prize is a bracelet, worth about 200 yuan. Three models are provided for customers to choose from.

B. The prize is a plain silver pendant, worth about 150 yuan. Three models are provided for customers to choose from. C. The prize is a plain silver necklace, worth about 80 yuan, with three models available for customers to choose from.

D. The prize is a piece of plain silver earrings, worth about 50 yuan. Three styles are provided for customers to choose from.

Value-added services that franchisees can choose: Free jewelry consultation and appraisal

Dealers in various regions can publish information on free jewelry appraisals based on local actual conditions. Jewelry appraisers invited by Yinlingshishang Headquarters provide free jewelry consultation and appraisal to consumers and jewelry enthusiasts.

C. Yin Ling Shi Shang’s “Five Guarantees and One Chase” big feedback competition.

While Silver Lingshi is still promoting, it interacts with customers, not only to improve the corporate image, but also to hit the sales peak. The contents of the May Day jewelry promotion competition are:

Various places Dealers can choose to speculate on some of the unsalable items based on actual sales. Consumers can go to the jewelry counter in person to see the actual price. If the difference between the guessed price and the original price is within 30 yuan, you will not only get a piece of jewelry, but you will also get special discounts on other products.

Focus on promoting and launching the company’s after-sales services.

6. Preliminary preparation:

1. Personnel arrangement: "Everyone has something to do and someone is in charge of everything", with no blank spots or intersections. Before the event, all sales staff should be trained to unify their thinking and caliber, and clarify the purpose, meaning, objects and focus of the event.

2. Display cabinet image: POP, x display racks, roll-up banners and other props for displaying on-site products: they can fully display the product personality and highlight the "five guarantees and one pursuit" service; each franchisee can display the products according to their own display cabinets On-site decoration: The use of props such as garlands, balloons, and hanging flags gives people a sense of spirituality and vitality.

3. Stocking up: Determine the types of new products, promotional products, and traditional products, and prepare sufficient supply. Make a stocking list and count it according to the order; then refer to the daily sales data to make timely supplements. May Day Plan 4 for Gold and Jewelry Activities

1. Foreword

May Day is one of China’s mini-golden weeks and is the peak sales season for diamonds and gold over the years. As a traditional wedding season, it stimulates consumers to buy diamonds and other jewelry to express their love and thank each other for their dedication to each other. According to the desire of couples and partners for romance, we formulate effective promotion plans to attract couples and partners as the main target customers while also taking into account other customers. This case started with the Labor Day promotion activity.

2. Purpose of the event

Relying on the holiday economy, through strong promotional activities, attract consumer attention, promote consumer purchases, and increase sales.

Taking the "May Day" as an opportunity, we plan a series of activities to further promote the brand image of Chow Tai Sang jewelry and increase the brand awareness and reputation of Chow Tai Sang.

Through diversified promotional activities, we can truly give back benefits to consumers, highlight the warm brand image, shorten the distance between enterprises and consumers, enhance brand loyalty, and maximize in-store sales. Increase the flow of people, gather popularity, and expand the sales performance of specialty stores.

3. Theme of the series

The Age of Heart · "I use diamonds as my alliance to shine true love forever"

4. Promotional theme

Chow Tai-sheng Heart Era · Love Glory 20xx "I use diamonds as alliances to shine true love forever" - Chow Taisheng wishes new and old customers across the country a happy holiday

5. Event Time

April 28, 20xx Day - May 5, 20xx

6. Terminal layout

Carry out a unified layout in specialty stores, shopping mall counters and side halls, so that consumers can quickly understand promotional activities and be attracted to it. The terminal layout of this May Day promotion will create a warm shopping environment, allowing consumers to maintain a happy mood and generate purchasing behavior.

(1) Specialty store

Place the "I use diamonds as a symbol of true love forever" p>

Arrange a movable curtain with the image of "I use diamonds as a symbol of union, true love is eternal" at the entrance of the store, and decorate balloons on both sides of the top of the door;

Place "I use diamonds as a symbol of union, true love is eternal" on the counter True love lasts forever" table card.

(2) Shopping mall counters or side halls

Place the "I use diamonds as my alliance, true love is eternal" x display rack in front of the counter or in the corner of the side hall; Activity tags and balloons; "I use diamonds to unite true love forever" table cards are placed on the counter.

7. Conventional materials

8. Promotional content

(1) Online activities

1. Weibo and WeChat Interaction

① Scan the QR code of "@zhou 台胜网买" and add zhou tai-sheng online shopping as a friend, and you will have the opportunity to receive an exquisite travel skin care set (***30 copies) sent by Chow Tai Sang Jewelry;

② Follow Chow Tai Sang Jewelry xx Sina Weibo, participate in the "Chow Tai Sang Heart Era·Ai Yao 20xx 'I use diamonds as alliances to shine true love is eternal'" Weibo interaction, share your May Day mood and @ten friends to get it A 20 yuan coupon from Chow Tai Sang Jewelry Tmall xx (cannot be used cumulatively).

2. Diamond ring flash sale and super value purchase

Chow Tai Sang Jewelry Tmall xx will launch a diamond ring (limited to one piece) for flash sale at 10:00 am every day during the event, with the price as low as 3.2% off.

(2) Terminal Promotional Activities

1. Diamonds are not expensive

During the May Day event, all diamond products will be discounted at 25% off, and can be Participate in the lucky draw with your shopping receipt. There are 10 first prizes in the country, who can enjoy a free order discount for this order, and cash back on the spot; 100 second prizes, who can enjoy an additional 20% discount for this order, and cash back on the spot; 200 third prizes, this order You can enjoy an additional 10% discount and receive cash back on the spot.

2. Love is stronger than gold

During the May Day event, plain gold products (gold, platinum, k gold) are discounted at 18 yuan per gram.

3. Love certificate and dedication of love

Anyone who purchases any product at Chow Tai Sang during the event can participate in the event. Participants fill in the dedication of love certificate (each love certificate has a certificate number), thank the other person for their dedication to the relationship and family, write a true love vow, promise that their sincerity will never change, and can put their fingerprints on the certificate.

Customers who purchase products with a price of more than 1,000 yuan can also receive two movie tickets presented by Chow Tai Sang Jewelry.

Note: Jade and other products are discounted at usual discounts. Gold and Jewelry Activity May Day Plan 5

1. Activity Time

5.1-5.7

2. Activity Theme:

Dream of Diamond Super Value giveaway

3. Activity content:

1. Dream Diamond Cabinet: Set up a "Dream Diamond Cabinet", which sells some diamond jewelry and jadeite at super value prices, with the lowest price reaching 510 Yuan, fulfilling customers’ dream of a value-for-money diamond.

2. Get a love hat when you buy it: Anyone who purchases x jewelry, diamonds or jade during the "May Day" period will get a x jewelry love sun hat. There is a daily limit of 18 love sun hats, first come first First come first served, while supplies last.

4. Publicity and promotion of the event:

(1) Publish an advertisement for the event in a local daily or evening newspaper with a theme of "x Jewelry-Dream Realization Diamonds at Great Value" , including the participation details of activities such as "Dream Cabinet" and "Love Hat for Free";

(2) Advertise the event on TV stations around the world, and also use subtitles during prime time Detailed advertisements on TV stations about the significance of the "Dream Cabinet" and "Love Hats for Free" activities, participation details, addresses and phone numbers of stores/counters in various locations.

(3) Make event posters or x display racks in front of the store, arrange event consultants at the counter and set up a consultation phone to facilitate customer consultation;

5. Activity control and evaluation:

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job of organizing the event later in the event The above data, media placement frequency, agent feedback, etc. are collected to the brand planning department of x Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

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3. x exhibition stand: 85 yuan; total: 13530085=4435 yuan.