Why do you need to warm up before doing activities?

A problem faced by Internet people and new media people is that you are doing activities.

Then we have mentioned something in many operations courses: warm-up for activities.

The process of an activity is generally: warm-up - official release - continuous promotion - closing

So, is activity warm-up necessary? Why do we need to warm-up?

The role of event warm-up:

1. First of all, you really need to predict the number of participants in the formal event

When holding an event, you will definitely worry about insufficient people. problem, but if we predict this matter in advance, the risk will be greatly reduced.

Therefore, there are several forms of pre-heating, including simple pre-heating, advance pre-sale and suspense-type pre-heating, which attract everyone's attention.

The simple warm-up is to announce the time when the activity will start, to remind everyone to remember to come and participate. It usually appears in ticket sellers such as a certain singer's concert or music festival. This type of event will tweet multiple times before it starts to remind everyone of the time to buy tickets.

Advance pre-sale is very common in Double 11 and some online course sales. The number of buyers was previously expected to help maximize publicity during official events.

Advertising companies are most likely to play suspense in pre-heating, and event planning will use suspense as a very important part. After all, asking fans to guess when the spokesperson will happen can arouse a lot of interaction. It also makes the entire brand louder.

Having said all this, it seems that warm-up is really important, so is it necessary to do activities?

Not necessarily.

But there are prerequisites: does this activity bear KPIs, spend a lot of budget, and what is the user's response (whether there is a need for feedback on major platforms). If the answers to the above questions are yes, Then the activity warm-up must be done.

After all, it not only allows users to have a mental preset, but also better predicts activities.

Therefore, remember to warm up before the next event address!

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My name is Dashan, and I am the operations lady who is very full today.

@The 12th day of daily update