Meituan &; Simple comparison of background brain maps of ampamp Ctrip e-books

Ctrip (hereinafter referred to as Ctrip) background is divided into 22 modules;

The backstage of Meituan is divided into 17 modules;

Super clean photos of watermelon epidemic prevention in Tianjin.

Meituan prefers to use the advantages of its comprehensive platform to integrate resources and occupy the market. Meituan has a photo of epidemic prevention and cleaning, which is different from Ctrip (you can get a label when you apply). Meituan's epidemic prevention and cleaning project was jointly initiated by China Hotel Association, National Green Hotel Working Committee and Meituan Hotel by using its multi-platform tentacles. Separate module, set the reward level. From the difficult year of 2020, it has won the favor of customers. This is very important.

Hecheng department also has hotel audit, hotel tourism photography and planning.

Ctrip stood in Qian Lang's position and played his own combination of living and traveling, extending "where to play and where to eat". Try to reposition yourself with online celebrities and short videos. Hotel tourism photography is one of them. Ctrip prefers high-quality businesses. This purpose is also to better serve the customer experience, build Ctrip traction, merchant execution, and realize Ctrip empire model. Growth Camp is an online interconnection attempt for Ctrip to continuously improve the quality of merchants. Merchants can operate, customers have high quality, and Ctrip's flash life can also be popularized (Ctrip encourages customers to flash life in the payment interface).

As far as details are concerned

1, Meituan is more cautious about the information review of merchants. The contents of the PSI assessment of Meituan's HOS and Ctrip are basically the same. The difference is that Meituan has higher timeliness requirements for businesses, while Ctrip is efficient. For example, the timely confirmation rate of guest orders (the confirmation rate of the US Mission is 5 minutes), in terms of scoring, Ctrip reaches 90% or more, which means full marks, while the US Mission is 100%.

2. Meituan focuses on business qualifications, while Ctrip focuses on operational capabilities. Meituan's emphasis on business qualifications is related to the low-end market share. Ctrip's dedicated operational capability is king. At the same time, in the reward project of HOS, Ctrip is just a simple equity cloud and innovation, while Meituan uses the tentacles of octopus to pull the younger brother (reward points of different red pm, reward points of Meituan charging treasure, etc. ).

Ctrip is commenting on the second axe to control word of mouth. Meituan can comment within 60 days after clicking OK, and Ctrip is 6 months. But Ctrip can't modify it, and it's hard to delete comments. Compared with customers, Meituan can freely choose to modify or even delete. Therefore, you will see a large group of merchants with 5 points in Meituan, and few of them have Ctrip scores above 4.9 (Qingdao Seaview Garden Hotel is 4.8).

4. Ctrip's description of the superposition rules is more concise.

The superposition activity of Meituan is: this activity is superimposed with membership plan, subsidy voucher, exclusive voucher of Meituan Damei Card and subsidy activity of Meituan platform, but not with other business promotion activities.

The superposition of Ctrip's activities is: it is calculated by superposition with preferential meetings and merchants' red envelopes, but not with promotional activities; Since a room type participates in multiple promotion activities, the promotion activities do not overlap each other.

Comparatively speaking, I prefer the simplicity of Ctrip. In fact, the calculation is "minimum discount"+"priority/beauty club"+discount red envelope. In order to give full play to its local advantages, Ctrip has added live promotion to its promotion. Meituan may still be copying.

5. Ctrip is more open in analyzing business data. Ctrip not only makes billboards public, but also downloads them for you. Meituan, which is very familiar with the "Wang Xing" model, is bigger and stronger, divided into simple version and VIP version, and you can see your peers by spending money.

6. Racine is more dominant. The return of the US Mission is unique and attractive. Use the platform to reward cash, milk tea and supper. Ctrip only has loneliness fees and pyramid vouchers. The advantages and disadvantages are self-evident.

Wait, follow-up supplement.

According to the seven principles of Chen Chunhua's management holism, the operator's belief is to create customer value, and where the customers are, the boundaries of the organization are there. Similarly, in the competition for customers, the Eight Immortals crossed the ocean. Meituan APP is regional, so it is more targeted at the closed-loop space of local and surrounding customers, which is easy to attract surrounding and student groups. Ctrip, on the other hand, tries its best to realize the binding booking mode of transportation+hotel among business travelers and realize remote closed loop. Relatively speaking, Ctrip's short video change management is also a helpless move, after all, Liang Jianzhang has been introduced.

The following is the background brain map of my own Meituan and Ctrip e-books. On the one hand, there will be new employee training in the future, which is convenient for recalling and querying related modules in the future. However, because you can only upload PNG format, it will be chaotic many times, and you need POS version.