OPPO exclusive portrait video technology commercialization! Detailed explanation of OPPO Reno5 series

Reno5 Pro itself has a good evaluation: "This is the best-selling product of Tianji 1000+ platform so far. Not facing the parametric party and the black technology cognitive party, trying to cater to consumers with different dimensions of concern with the concept of romantic technology and the hard technology of Pro+. "

If Reno 10X, Reno3 Pro and Reno4 Pro are used to evaluate Reno5Pro, there may be a feeling that we just added 1000+. However, if the pricing is released, you will find that OPPO has made major adjustments in product model and pricing since Reno4Pro.

Take the Reno4 series as an example, there are three models: Reno4SE, Reno4 and Reno4 Pro, with the popularity of Super Vooc 65W as the selling point, covering the nominal price range of 2499-4299. Judging from the actual channel sales, Reno4 series is undoubtedly very successful. Combining the prices of Reno5 and Reno5 Pro, we will find that the black version doesn't have many bright parameters, but it has the rigid basic parameters of Tianji 1000+ dual 5G high-performance Soc, 173g, 7.6mm ultra-thin appearance, 4300 mAh battery and 65W super-flash charging, and the price card is more than 3000 yuan. I went to see the product line of Tianji1000+3,000 yuan, and three magic machines as the flagship selling points of students: Redmi K30 Extreme Commemorative Edition, iQOO Z 1, Realmex Pro. The price of 8+ 128 version is several hundred yuan lower than that of the black version of Reno5 Pro, but they are either out of stock or in stock.

Reno5 Pro black 8+ 128 price anchor edition, with this pricing, gives a hint to those users who pay attention to performance and have certain requirements for sales. Now Tianji 1000+ products have a sense of quality.

Of course, price anchoring is only a part of pricing strategy. No one expects how much the black version that can't even get on PPT can sell. It is mainly a new major adjustment of OPPO's consumer cognition and pricing system since the R series was changed to Reno series.

Reno5 Series Price Restructuring: Romantic+Quality-oriented Electronic FMCG

R9 and R9s have created OPPO's sales record of high-end machines so far, 82 days100000 units, and one of the best-selling SKUs in the world in 20 16 years. Looking back at R9, it is not a stacked product. Even then, compared with some online sales in flagship machine, R9 and R9s still had many experience problems. But why can you sell so much around the world and become the global TOP3 of that year? Because OPPO sells this thing as a fast-moving consumer product, it impresses consumers with soft perception such as ultra-thin, 20W Vooc fast charge and soft light selfie. And the products of Snapdragon 625 platform. Except for R9S and X9S, others are basically carved by ODM. In addition to cost performance, texture and appearance are almost equal to zero.

Reno5 Pro regained this position, inherited the essence of Reno4 Pro: ultra-thin feel, large battery, 5W flash charging, and made further innovation in appearance by using new technology. Of course, because Snapdragon 765G is really an embarrassing task, this generation has been upgraded to the highly acclaimed Cat 1000+.

Compared with Reno4 Pro, Reno5 Pro greatly reduces the hardware foundation of the imaging system, from the widely acclaimed OIS IMX586 F 1.7 to OV 66B F1.7, the IMX708 ultra wide angle is gone, and the 50mm optical focusing lens is gone. In order to reduce the problems caused by this cost reduction, OPPO uses new video portrait technology to hedge the quality loss caused by parameter reduction.

Significantly improve the design, improve SoC performance, reduce module performance, match the newly released video portrait algorithm, and finally have a pricing system significantly lower than Reno4 Pro.

At this point, the pricing strategy and interval positioning of Reno series have become clear:

1. Reno5, which is much better than Reno4SE screen and appearance, is located between Reno4SE and Reno4.

2. It's much better than Reno4. It has a big black border and a plastic middle frame visible to the naked eye, and it has no distinctive appearance. With Reno5 Pro with new color matching and Galaxy Dream, the pricing card is between Reno4 and Reno4 Pro.

3. The legendary new back cover material, Snapdragon 865 SoC, Reno5 Pro+, the fashion flagship of outsole sensor, will find a pricing range between Reno4 Pro and vivo X50 Pro+.

In this way, the Reno5 series actually increased the sales volume of the entire Reno series, and improved the price segment and positioning by half a grade. According to the objective evaluation given to me by my intelligence channel: "The new pricing system and new sales features of Reno series need the salespeople who have been immersed in Reno4 series product line for a long time to start again. Reno4, the basic model, provides better sales and more selling points of ground channels than products of the same price; Reno5 Pro takes high-performance 5G SoC and fashionable appearance as double entry points, which increases the performance evaluation of Reno series by half. "

Half of the work is done, and the other half is left. It is the Pro+ of Snapdragon 865 platform that determines the success or failure of this strategic positioning and pricing system adjustment. This is an important part of the complete closed loop of the whole logic.

Reno5 Pro Basic Simple Experience: The Best-selling Secret 1000+ Mobile Phone

The example of selling photos is obviously the past of Huawei's Nova7 and Nova6 series. Parameters may be important, and appearance is also important. I only have a black basic version of Reno5 Pro, and I haven't got the most attractive version of Dream of the Galaxy, so I can only make a simple comment on this matter.

Let's take a look at the portrait video technology released by OPPO in Inno Day. OPPO's latest views on portrait video are: refined effect aesthetics and story-telling picture expression. Generally speaking, it was too simple to illuminate your beauty in the past, and excessive primitiveness could not feed back the emotions and characteristics of the protagonist in the photo, so the portrait expression should be further refined. To this end, OPPO put forward a special magic mirror plan and put forward three dimensions of deconstructing portrait works: the first is to set things right, return to reality, and have a natural look and temperament; The second is to cover up the beauty on the basis of truth and nature, which is limited and provides makeup choices for some users who need P pictures; The third is to follow the origin of photography: the art of light, and provide options for the transformation and clarity of light and shadow.

The core points of this portrait video algorithm are as follows:

1.OPPO AI skin color detection new neural network model, OPPO improved the network architecture and loss function, and achieved 96.5% skin area detection accuracy and 97.4% facial skin accuracy. In addition, OPPO has further expanded the "definition of skin area". Compared with the common definition of facial skin area in the industry, OPPO AI skin color detection is still meaningful. Covering the skin area of the neck and hands, users will not have the problem of inconsistent skin performance of the face, neck and hands when adjusting the skin area after shooting. OPPO proposed a super-clear algorithm for dark portraits. For users with dark light shooting and virtual focus (such as telephoto shooting and hand shaking when shooting).

2. In the AI ultra-clear portrait algorithm, OPPO added the portrait SR model to the neural network model, and further optimized the image noise representation in the post-processing model.

3.

OPPO's new portrait and video algorithm has made many breakthroughs in phased sampling, intelligent hiding, real-time correction of face distortion, super anti-shake and so on. The birth of NPU gives handheld devices more computing power to explore the possibility of changes in the shooting sub-field. OPPO's portrait video technology system is an important step to abandon the simple beauty algorithm in the past and move towards refined personality calculation. Since then, the battle of industry competition has changed from static portrait optimization to optimization in portrait video field. Optimization is not equal to beauty. In the past, our simple cognitive beauty = mobile phone photo/video, this concept has not kept up with the times. Pursuing a more natural and reasonable portrait optimization scheme in complex scenes is the future development direction of the industry.

Today, with the popularization of computational photography, MediaTek also boasts the ISP and NPU capabilities of Tianji 1000+, and uses the strength of software and SoC to make up for the performance loss caused by the module cost reduction, which is close to the effect of higher performance modules. This is also a road.

The black basic version of Reno5 Pro is not much different from Reno4 Pro in appearance, after all, it uses the same screen. It is worth mentioning that the machine can be made so thin and quite level with the power consumption of Tianji 1000+ slightly higher than that of Snapdragon 765G. Although the module is smaller than Reno4Pro, it looks better. This generation gives a larger distribution area of the back cover camera and the luminous effect of the Galaxy Dream Edition, which is in line with the official theme: "Starry Night". In fact, I think the lens layout and double-layer design of OPPO for three generations are still pretty good, and there is no need to change it.

I won't say much about the appearance of the black model. Even more unexpected is the middle frame. If someone hadn't reminded me, the gay people around me wouldn't have seen that this was a plastic middle frame. It may be that the manufacturing process of the middle frame has been improved recently or how to drop it. Whether it is opening, edging or external coating, it is almost the same visually as the ordinary aluminum alloy middle frame. The speaker opening and SIM card opening, which are generally easy to expose, are almost perfect this time. So I really didn't expect this plastic middle frame without prompting.

Take a moment to introduce the new color scheme in detail: Dream of the Milky Way.

OPPO uses a brand-new back cover technology on Reno4 Pro: Star Diamond. This generation of technology has been upgraded. Except this black version, the other three colors all adopt the second-generation star diamond technology.

In the second-generation star diamond process, OPPO tested dozens of glass materials (magnesium and aluminum), adjusted the etching solution formula for 20 times, adjusted the growth environment temperature for more than 100 times (the difference between 0. 1 degree is completely different), adjusted the glass entrance angle for more than 200 times, adjusted the soaking time for dozens of times, and optimized the production process, and the yield increased from the initial 20. Actual effect: the brightness is 35% higher than that of the previous generation. In addition, the microstructure of pyramid crystals has a larger reflecting surface, which has a natural oil repellent effect.

This brand-new color scheme: Star River Dream Release. OPPO launched a series of marketing activities for this purpose, and also launched Zhou Dongyu who spoke for Buberry.

Reasonable, as a fast-moving consumer goods, the appearance of mobile phones is as important as the performance configuration of mobile phones. An extremely successful example is the sky realm of Huawei P30Pro. Reno5 series has made a lot of innovations in selling photos, which is obviously correct. In addition to this beautiful and blind dream of the Milky Way, there is also a black technology back cover pioneered by Reno5 Pro+, which will be seen next month. Regarding the still photography and video shooting of Reno5 Pro, I didn't test it in detail. A short comment:

Reno5 and Reno5 Pro adopt Howell's 64-megapixel main camera with the size of 1/2 inch (the same as IMX586) and the single pixel area of 0.7 micron ... The aperture size of this module is F 1.7, and there is no OIS. Generally speaking, the color temperature of the shooting environment of this photo is relatively stable, but the color of the subject is relatively rich. Based on Find X2 Pro, the color performance of Tianji 1000+ with OV64B is acceptable, but the face is slightly red. The overall exposure parameters of Reno5 Pro are slightly larger than FindX2 Pro. In terms of perspective and Jiao Wai effect, Reno5 Pro's depth of field is slightly insufficient, and its hazy feeling is worse than FindX2 Pro's. Of course, no one can see it without my estimate. The edge imaging Reno5 Pro performs well (only for this scene, the edge imaging rollover scene is mostly outdoor, which is not involved in this experience), the picture is clean and the noise reduction performance is good.

Look at the details of the main picture. The ISO of Reno5 Pro is as high as 1293, the shutter is 1/50 seconds, and the ISO of FindX2 Pro is 256. Different sizes of CMOS have great differences in transmittance, which leads to great differences in ISO values. In terms of image quality, IMX689 is obviously superior to OV64B in edge details and out-of-focus imaging, but OV64B has a satisfactory noise reduction effect under such a high ISO, which makes me sit up and take notice of the new algorithm of OPPO and the optimization of cat 1000+.

Other certificates:

Finally, send a video, the children's "Esther Miranda Practice", Reno5 Pro is a mirror to the end:

Reno5Pro portrait video, classical ballet Esther Miranda practice.

To sum up, my article focuses on the major turning point of OPPO in Reno products, highlighting the product strategy and pricing system driven by romantic technology and hard core technology. Compared with Reno4 series, Reno5 series pays more attention to consumer demand and perceived pricing. On the one hand, Reno4 has improved the sales volume and pricing range, on the other hand, it has not forgotten to provide a hard technology product line for the parameter party and users with performance requirements: Reno5 Pro+. The environment is still not very good this year. OPPO should not only consider the effectiveness of this strategy in China, but also consider the effectiveness of this strategy in the global market. This turning point is crucial and determines the performance trend in the next few quarters. Let's wait and see.