The "rich second generation" who has survived, concentrates on being a camellia oil health care provider

Zheng Guobin turned around and invested in the Camellia Camellia industry and established Yingqi Camellia Camellia Co., Ltd., creating a new business of his own, hoping to bring healthy life to people today; a man who grew up after the 1980s As a young man, when his entrepreneurial experience is juxtaposed with his identity as a post-80s generation, it shows a kind of "atypicality". He pays attention to the health and wellness industry of Camellia oleifera and founded the Golden Autumn Elderly Culture and Sports Service Center, which focuses on the elderly. He is following a completely different entrepreneurial path from entrepreneurs his age.

An eagle clenches its talons, spreads its wings, looks forward, ready to fly. At this time, Zheng Guobin's momentum was like the eagle painted in his office.

When he went to Guangxi to inspect the local camellia oleifera agricultural park in 2009, Zheng Guobin saw the development opportunities of the camellia oleifera industry and secretly determined to develop this industry in Chongqing. In March 2011, he invested 50 million to establish Chongqing Yingqi Camellia Camellia Industry Development Co., Ltd., a specialized company integrating camellia scientific research, production, processing, and sales. Zheng Guobin's entrepreneurial journey has begun a new journey.

The post-80s generation in front of me, a poor child from a rural family, is persisting on the road of entrepreneurship step by step.

The "second generation rich" who survived

Zheng Guobin said that people who met him for the first time thought he was the "second generation rich" because he looked very young. It is true that in this society, if you achieve something at a young age, you will inevitably be misunderstood. However, the "rich second generation" that people have in their first impression is really made through hard work.

1997 is a year with collective memory. In that year, the wanderers in Hong Kong ended their years of wandering and returned to the embrace of the motherland. That year, 15-year-old Zheng Guobin left his hometown of Lu County, Sichuan, got on a train bound for Guangzhou, and began a wandering life. Life began to test him with "hard work, hunger, and depletion".

Living in a different place with no relatives, Zheng Guobin made a living by doing odd jobs on construction sites. Compared with people born in the same era, Zheng Guobin entered society earlier. But life will never test someone less just because he is weak. "At that time, I slept on the street, picked up other people's clothes, and washed my hair with washing powder..." Zheng Guobin smiled and mentioned that period of life working outside. The way he smiled seemed as if he was talking about other people's lives.

If the working life in Guangzhou taught Zheng Guobin the hardships of life, then the military life in the northwest has indeed forged the strong will of this post-80s generation, and this will may be the key to his entrepreneurial door.

The army is like a furnace, with blazing flames, and the smelter hammers the steel in the furnace hard, year after year. Those who come out of this furnace can withstand high temperatures, withstand forging, and withstand the cold of scorching heat. Talking about his life at that time, Zheng Guobin said that serving in the army made me more resilient. More importantly, I learned to be grateful. I received help from many people there. At that time, I had a dream in my heart that I would also help many, many people. People most want to help farmers become rich.

Will and dreams are possessed at the same time when they are forged in the furnace, but the realization of dreams is never easy.

After retiring from the army, Zheng Guobin felt that his dream was being shattered. He did not know how to realize his dream of driving farmers to get rich. The dream is temporarily on hold. Later, he learned from a friend that photo sticker machines were very popular. He took out his savings from working and sought a loan from a rural credit cooperative. He raised 40,000 yuan and started a photo sticker machine business. In those years, photo stickers were popular on the streets. Zheng Guobin made his first pot of gold by leveraging the "popular trend" and the high profit of 4,000 yuan from a photo sticker machine.

The next days will be even busier. Zheng Guobin expanded the industrial chain and extended the wholesale business of IT digital equipment such as photography and computers. He rode a motorcycle, acting as both a boss and a salesman, and traveled on the rural roads in Chengdu and Chongqing. There was a period of time when I was so busy that I could only eat instant noodles and bread at noon, and the motorcycle was scrapped within half a year due to traveling hundreds of kilometers a day. As the business continued to expand, Zheng Guobin's Da Da Photographic Equipment Development Company soon exceeded 10 million in annual sales.

In the rounds of accumulation, Zheng Guobin became the "rich second generation" in people's first impression today.

Concentrate on being a camellia oil health care expert

Zheng Guobin has always had a restless heart, and now he is devoted to the camellia oil industry.

An opportunity to visit Guangxi with a friend made Zheng Guobin pay attention to Chongqing’s camellia oleifera industry. He sensed future opportunities in this industry. At present, the international medical community has confirmed that chronic diseases such as hyperlipidemia and coronary heart disease are closely related to the intake of fat by Chinese people. Nutritionists are also urging the public to eat less fat and "eat good fat" to ensure normal nutritional intake.

"Eat good oil" - Zheng Guobin realized this demand in the current society and began to conduct in-depth investigation of camellia oil. He learned that tea oil can lower blood lipids, improve blood circulation, and prevent cardiovascular and cerebrovascular diseases. After half a year of industry and market research, he decided to invest in this emerging industry.

At this time, Zheng Guobin had another title - Chairman of Yingqi Camellia Oil Tea Industry Development Co., Ltd. When a person's strength gradually grows, God will give him what he once desired when he is not careful.

In May 2011, Zheng Guobin signed a strategic cooperation agreement with Youyang County *** to plant 150,000 acres of camellia oleifera demonstration forest base locally. Driving farmers to get rich - Zheng Guobin's once shattered dream suddenly became within reach. The camellia oleifera demonstration forest base project promoted by Yingqi Camellia oleifera has increased the income of farmers in the "two wings" areas of Chongqing and improved their living standards.

Zheng Guobin said that this is also a greening project. The barren hills and slopes in these backward areas can be effectively used. The ecological appearance and living environment of the countryside can also be improved, and both economic and ecological benefits can be achieved. Taking care of both.

Now Yingqi Oil Tea has formed a unique industrial development model of company + farmers + base + consumers, forming a comprehensive professional industry integrating production, supply and marketing. This industry that Zheng Guobin has invested heavily in has received support from the state and the Chongqing Municipal Forestry Bureau. Huang Zhanpeng, a national-level Camellia oleifera expert, is the chief engineer of the company. There is a team from the National Academy of Forestry, Central South Forestry University, Chongqing Academy of Forestry, and the Third Military Medical University. A scientific research team composed of Camellia oleifera experts and nutrition experts from authoritative universities such as universities, and reliable talent and technical support make Zheng Guobin very confident when talking about this industry.

Yingqi has now developed nearly 20 single products in four series of high-end functional camellia oil and camellia oil health food suitable for the elderly, pregnant women, and children. This is the result of the company's two years of painstaking scientific research. Zheng Guobin is also deeply aware of the difficulty. What he feels now is a greater responsibility - every Yingqi employee and the farmers in the camellia base push him to continue this business.

"Love in the Golden Autumn"

Nowadays, Zheng Guobin is a very busy man. There were many work calls during the interview, but despite being so busy, he still goes home to visit once a month. His parents live in his hometown in the countryside. No matter how busy he is, he always has love for his parents in his heart.

As the old saying goes, "I am old and I am old as well as others." Perhaps he wanted to expand his love. When Zheng Guobin developed his various industries, he also had a social responsibility and founded Chongqing Golden Autumn. The elderly cultural and sports service center helps and benefits the elderly. The current social population is aging, and the resulting chronic disease problems, medical care, and quality of life for the elderly have become important challenges for social development.

In order to do his part, Zheng Guobin strives to build the Golden Autumn Elderly Cultural and Sports Service Center, an institution that serves the elderly, providing a communication platform, high-quality and applicable elderly rehabilitation, health care, culture, daily life, etc. Supplies, day care and home care for the elderly, outdoor sports for the elderly, national interactive tourism, remote care and other services. Zheng Guobin feels happy every time he sees the smiles on the faces of the elderly people he helps.

Today it is hard to imagine the young man who took the train to Guangzhou 15 years ago. The man standing in front of him was full of energy and outspoken. The tempering of years has allowed this young man to transform perfectly and become a leader in Chongqing’s business community. Cutting-edge.

No matter how bright or tortuous the future may be, Zheng Guobin, who has had various experiences, is more confident than other entrepreneurs of the same age. Perhaps one day in the future, he will appear on a larger and broader business stage!

Health