What is the major of digital media art?

Digital media art is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor of arts degree is awarded. 20 12 September, the Ministry of Education changed the two old majors of digital media art and digital game design into new majors.

I mainly study the basic theories, knowledge and skills of computer science and technology. Proficient in all kinds of digital media production software, with good art appreciation ability and certain art design ability.

This major cooperates with Kung Fu Animation Co., Ltd., Dana Times Science and Technology Group Co., Ltd., Nantong Blue Calico Museum and other practice bases, persists in applying what they have learned and implements the integration of production and education. This major cultivates compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can design and create works of art with the help of new media design tools.

First, personnel training.

This major cultivates all-round development of morality, intelligence, physique, beauty and labor, adapts to the needs of socialist modernization and local economic development, and has good scientific literacy, artistic literacy, humanistic literacy and digital media art-related knowledge and skills, and understands both technology and art, and can design and create artistic works with the help of new media design tools.

Compound applied design talents who are engaged in artistic creation, education and research of applied digital media are oriented to industries including cultural and creative industries, game software development, product design, architecture, education and other related units.

Second, the core curriculum.

Introduction to digital media art, foundation of interactive design, digital photography and camera shooting, role design, scene design, split-shot script design, dynamic image design, digital image processing, digital audio-visual processing, post-special effects, 2D animation short film design, 3D animation short film design, interactive design and development, etc.

Third, the future development

Graduates have broad career development prospects. Specifically, it can be engaged in the creation, design, production and management of digital media content in the fields of film and television creation, interactive media design, game design and production, real-life and digital entertainment, digital performing arts, advertising design, exhibition and digital media education, cultural tourism, enterprises and institutions.

Graduates can also apply for postgraduate studies in digital media art design, visual communication design, drama, film and television and related disciplines.