Planning scheme of automobile exhibition activities

In order to ensure the smooth development of things or work, it is often necessary to prepare plans in advance. A plan is a written plan with clear content and clear steps. So how to make a scientific plan? The following is the planning scheme of automobile exhibition activities that I have compiled for you. Welcome to reading. I hope you will like it.

Auto Show Activity Planning Scheme 1 I. Activity Overview

Since 20xx, China automobile industry has maintained a good development momentum on the whole. The annual sales volume of 20xx has doubled compared with that of 20xx, and China's automobile industry has maintained double-digit growth for nine consecutive years. In 20xx, affected by the international financial crisis, China's automobile production and sales reached 9.345 million vehicles and 9.38110,000 vehicles respectively, with a growth rate lower than that in 20xx. Since 20xx, the automobile market has picked up. In the first half of the year, China's automobile production and sales maintained a high growth, exceeding one million vehicles for four consecutive months, constantly setting a new record. Yuncheng automobile sales market is also affected by the overall form and continues to grow. The growth rate of family car series is particularly obvious. The overall development momentum of state-owned brands has reached a new high, which cannot be separated from a large number of publicity and promotion activities. Lifan brand, as a cutting-edge state-owned independent brand, will certainly catch up, so it needs to spare no effort in publicity and promotion to make it deeply rooted in people's hearts as soon as possible. At present, the Lifan brand of our company is still a brand to be launched, and it is urgent to carry out large-scale publicity and promotion activities to improve the brand's regional visibility. /kloc-the large-scale auto show held in this city at the end of 0/0 just meets our needs. The participating models and units basically cover more than 60% of the sellers in the same industry in this city, which has a certain scale and influence, and we will also obtain certain publicity effects.

Second, the purpose of the activity

Participating in this activity has a certain promotion effect on the market popularity of Lifan brand of our company. During the event, cars will not only be displayed statically, but also the 620 model launch conference will cover the marketing effect of Lifan brand with the help of the publicity and popularity promotion of the auto show organizers.

Three. Time and place of activity

Time:1October 24th 20xx 10 to1October 25th 20xx 10.

Venue: Nanfeng Square, Yuncheng City (Yuncheng Commercial Center)

Four. Activity content

1, introduction of on-site reception

Our company will decorate each participating vehicle beautifully (including seat covers, floor mats, pendants and so on). ) and equipped with excellent sales staff to explain and convince every intended customer in detail. In addition, our company will decorate the venue occupied by all participating vehicles of Lifan through careful design. A highlight area of this auto show includes (floor stickers, landmark advertisements, various booths, etc. ).

2. On-site promotion activities

A. During the auto show, our company will distribute all kinds of exquisite commemorative gifts to every intended customer, including car tickets, exquisite water cups with key chains, etc.

B, our company will launch about 10 special promotion car, which has stimulated customers' desire to clinch a deal.

C. At that time, our company will also hold a group purchase registration activity on June 5438+00.

3.620 product promotion meeting

During the auto show, our company will jointly hold two lifan 620 new car launch conferences with the organizers, including the unveiling of new cars, vehicle explanations and hot dance performances.

4. Vehicle stunt show

During the two days of the auto show, our company will intermittently perform wonderful stunt performances of lifan 620 vehicles in the special driveway provided by the organizers.

5. Advertising Parade of Auto Show Activities

Our company will make 20 hand-held billboards during the auto show, and hire a corresponding number of staff to make uninterrupted cruises in all the venues of this auto show to further expand brand promotion.

Verb (abbreviation of verb) personnel organization

Commander in chief:

On-site command:

Vehicle management:

On-site personnel management:

On-site coordination:

Salesperson:

Customer summary expert:

Material management:

Logistics support:

Financial support:

Intransitive verb vehicle layout

Lifan 620 Skylight Edition (SINOMACH)

Lifan 620 Comfort Edition (SINOMACH)

Lifan 620 Comfort Edition (Entry)

Lifan 320 comfort edition

Lifan 320 Collection Edition

Auto Show Activity Planning Scheme 21. Name of the event:

20xxxx Spring Auto Show

Second, the organizer:

Advertising department of xx TV station

Third, media support:

Xx TV station

Xx Focus Media LCD TV Network

Fourth, the activity schedule:

Auto show time: April 5 -6.

Exhibitor registration time:

March 5-March 3 1

Verb (abbreviation for verb) Auto Show Address:

Xx radio and television building plaza

The purpose of intransitive verb activity:

Use a variety of media to promote the brand image of the car in a three-dimensional way, so that consumers can grasp the market information in time and promote the sales of the car better.

Seven. Exhibition cooperation activities:

1, a large car parade, from the radio and television building to the main street of the county.

2. Special display of automobile brands

3. Test drive of new car

4. Photo contest

5. The final of the image spokesperson selection contest for TV public welfare activities and the fashion car model contest on April 5th.

6. Cultural performances

7. Lucky Audience Lottery: During the exhibition, from 8: 30 pm to 5: 00 pm, the organizer will draw 30 lucky spectators from the invitation letter every 1 hour, and the audience will receive electric cars, color TVs and various exquisite gifts with a total value of 30,000 yuan.

8. Car Purchase Award: First prize 1 car, electric car 1 car will be drawn from car buyers every afternoon on the 5th and 6th; A second prize, a color TV; Third prize 10, a barrel of corn oil and home textile products.

Eight, media publicity:

1. In the early stage, the organizers conducted extensive and in-depth news publicity and promotion of the exhibition through television, radio, websites and outdoor billboards.

2. A total of 20,000 invitations to visit will be sent to the audience through direct investment and distribution by exhibitors, so as to attract the audience's extensive participation. At the same time, the invitation can also participate in the lucky draw, and gifts such as electric cars and color TVs continue to give participants tangible benefits.

3. During the exhibition, the organizer will cooperate with TV and online media such as xx News, xx Time and Space, Consumer Frontier and xx Forum to report the exhibition on the spot and release the exhibition trends immediately.

4. After the exhibition, the organizer will summarize the exhibition, publish the winning works of the photo contest on the website, and make activity CDs for the exhibitors.

Nine, booth location and booth fee

1. Car stall: south and east of the square, with 500 yuan in each parking space.

Booth return

A, each booth will be presented with 500 yuan and the advertising fee of Focus Building, which will be completed within three months.

B, give a page of publicity: 20,000 auto show invitations printed with xx auto market maps, including car dealers and car brands.

C. On-site promotion of fashion car models: each participating car model 1 car model.

2. Electric vehicle booth: west of the flower bed in the square, each booth is 1 1,000 yuan.

Booth return

A, each booth will be given the advertising fee of Focus Building 1000 yuan, which will be completed within three months.

Automobile Exhibition Planning Scheme 3 I. Planning Purpose

1. Show the new features of Nanning's economic development and the prosperous housing and auto markets in Nanning.

2. Stimulate the consumption demand of potential customers in Nanning and increase people's attention to Nanning RV.

3. Enhance the brand image of participating RV dealers, display corporate culture and lead the new trend of RV consumption.

Second, the project theme and theme analysis

Subject: I am your warmth and convenience.

Analysis: With the increasingly busy and impetuous urban life, warmth and convenience are what people pursue in urban life, and the theme is close to life, which makes them yearn for it.

Third, the exhibition time and place

Venue: Nanning Convention and Exhibition Center

Time: 20xx65438+1October1―― 20xx65438+1October 4th.

Fourth, the content of the agenda.

September 20xx1-September 20xx 10, exhibition registration.

September 20xx10 ―― September 20xx 15, summarizing materials and reviewing exhibits.

September 20xx 15-September 20, 20xx, booth layout and arrangement.

20xx September 20th -20xx September 30th, exhibition.

20xx65438+1October1―― 20xx65438+1October 4th, the exhibition.

65438+ 10 month 1

9: 00-9: 30 Exhibition Opening Ceremony

9: 30- 10: 00 exhibitors enter.

10: 00-18: 00 Admission is only for specially invited spectators.

65438+12 -3 October

8: 30-9: 00 exhibitors enter the venue.

9: 00- 18: 00 is open to all audiences.

101October 4th

8: 30-9: 00, and so are the exhibitors.

9: 00- 16: 00 is open to all audiences.

16: 00-17: 00 closing ceremony

17: 00 exhibitor quits the exhibition.

Verb (abbreviation of verb) exhibition strategy

Opening ceremony:

(1) The atmosphere was brilliant, and the songs and dances were peaceful, which gave the audience freshness and high-grade enjoyment and stimulated consumers' desire to buy.

(2) The stage layout is bright and beautiful, and the male and female hosts are elegantly dressed. With the singing, the organizer announced the opening of the exhibition.

2. Website layout strategy:

(1) At the end of the center of the venue is a stage, mainly decorated with red materials and some festive balloon ornaments.

(2) The on-site exhibits are arranged in three rows and two aisles at intervals, which are divided into six exhibition areas, and cars and buildings are displayed in different exhibition areas.

(3) Install monitoring facilities and acoustics in each exhibition area, and arrange commentators and staff.

3. Promotion strategy:

Use the principle of making profits to achieve the purpose of promotion. The activities are as follows:

(1) Lists the buildings and cars to be promoted, indicating that furniture or auto parts can be given away when you buy them on the same day.

(2) Hold a lucky draw to win the down payment for buying a car and the car for buying real estate.

4, advertising strategy:

Contact the relevant media and broadcast the news of this exhibition in different periods, mainly during September 30th-65438+1 October1 Television media: Nanning Comprehensive News, Nanning Metropolis Daily and Nanning TV Station;

Newspapers: South China Morning Post, Nanning Daily, DM Table.

Network media: China Exhibition Network, Sina.com and Weibo.

Cost budget of intransitive verbs

Exhibition venue fee: 180000 yuan.

Market research fee: 2300 yuan

Promotion cost: 26,000 yuan

Investment promotion fee: 16000 yuan.

Total cost: 224,300 yuan

Seven. Effect evaluation

About 2-3 million people in Nanning learned about the auto show information through the media, and it is estimated that 654.38+million people will arrive at the scene. It is estimated that dozens of cars and buildings will be sold, and the transaction volume will exceed10 million. It plays an important role in promoting exhibitors' brands, promoting sales and seizing Nanning's market share.

Auto Show Activity Planning Scheme 4 I. Activity Time:

20xx May 1 day to May 3rd

Second, the purpose of the activity:

During the "May Day" holiday, the major car dealers in Auto City were invited to hold auto show activities. Through auto show activities, increase the number of projects, enhance the influence of projects, tap new customers, consolidate the sales status, and strengthen the competition for competitors and customers.

Third, the theme of the event:

"Where to go for the May Day holiday? Come to the International Plaza to see the car. "

Fourth, the promotion activities before marketing:

1. TV advertisement: From April 23rd, we will broadcast subtitle advertisements on TV stations. The specific content is "May Day holiday, no need to travel far away, no need to crowd, go to the International Plaza to watch the auto show. Freezing point ex-factory price, zero-interest interest-free loans, and value-for-money gift packages are waiting for you! Address: China Automobile Trade City xxxx New Energy Technology Automobile Trading Co., Ltd. "

2. Single-page direct-throwing and banner hanging: According to the theme of this activity, exquisite direct-throwing single-page and publicity banners will be made, and will be distributed to morning markets, shopping malls, markets and other crowded areas from April 23.

3.DM newspaper release: From April 23rd, the contents of the second auto show will be released in a centralized way. (Multi-channel distribution is recommended to achieve seamless coverage. )

4, propaganda car:

5. Telephone invitation: The property consultant intends to visit customers by telephone invitation to facilitate the transaction.

6. WeChat marketing: Make use of the existing WeChat platform to make the content of this event (with beautiful pictures) and inform customers together with major car dealers.

7. On-site temple fair marketing: "During the May Day holiday, you don't need to travel far or be crowded, you can go to the International Plaza to watch the auto show", and sort out relevant materials on the spot (detailed marketing plan).

8. Creation of the scene atmosphere and arrangement of sales tools: colorful flags are arranged to increase the atmosphere; Kanban of May Day promotion activities in producing countries, etc.

9. Activity budget.

Verb (abbreviation of verb) activity sales preparation:

1. Pre-heating, mid-term management and post-arrangement of activities: Before April 23rd, let all property consultants have a detailed understanding of the activities so as to answer questions for customers. Familiar with the sales policy of the event is required.

2. Prepare customer visiting speeches, telephone invitation speeches, telephone answering speeches, etc.

3. Coordinate the planning, design and production of leaflets and banners.

4. Coordinate the safety pre-distribution site and security work.

5. Coordinate the engineering department and other departments to provide water, electricity and related materials needed for the activity in advance.

Preferential policies for intransitive verbs: a brief introduction