What is the old name of Ningbo?

Gangyagou sweet glutinous dumplings

Lou maoji

Yang Tai Ningbo Specialty Shopping Mall,

Tiansheng photo studio

Fengcun rentang drugstore

Ning Zhong, Lou Maoji, Tian Sheng, Shou Quanzhai, Gang Yagou, Feng Cunren ... Every time we talk about the existing Ningbo time-honored brands, there are more than a dozen. Old Ningbo, Zhuangyuanlou, Dongfuyuan, Judah, Yitai Lane, Guanshengyuan, Meilong Town, Zhao Dayou and Laosanjin ... have all become distant and cordial memories. According to records, in the early days of liberation, there were hundreds of distinctive old shops in Ningbo. But in the late 1980s and early 1990s, there were more than 30 time-honored brands left in Ningbo. More than 20 of them were rated as "Chinese time-honored brands" by China Ministry of Commerce at that time. At present, only 10 "Chinese time-honored brands" still stand in the fierce competition in Yongcheng, symbolizing the long-standing commercial culture and tradition represented by the time-honored brands.

Limin Meilong Town Dongfuyuan Zhuangyuan Building

Speaking of "great" cakes, Yang Dayuan, an old man who personally reported the application materials of Ningbo "China Time-honored Brand" to the former Ministry of Commerce of China, was deeply moved. "Judas" cake was one of the favorite cakes of many Ningbo people at that time, and it was also one of the necessary tourist foods for foreign tourists. But for decades, the taste of "Judas" cake has not changed at all. Nowadays, new pastry shops such as Xinmaixin and Danby have become the favorite of young people, while the unchanging Judas food store has long since disappeared.

Mechanism innovation

Case: In 1990s, "Ningzhong" became the first time-honored enterprise to be restructured under the Trade Bureau. Through the shareholding system reform, nearly 100 employees all hold shares, and the shareholding ratio of employees accounts for nearly 30%. Accompanying the shareholding system reform is the reform of distribution system. The restructuring fully mobilized the enthusiasm of employees and enhanced the cohesion of employees. Job-hopping is a very rare phenomenon in Nanjing. Most employees have worked in the company for twenty or thirty years.

Comments: Time-honored brands have heavy historical burdens and many old employees. Most of them have the problems of aging mechanism and insufficient vitality. In order to adapt to the competition of market economy, time-honored brands must carry out mechanism innovation, introduce modern enterprise system and fully mobilize the enthusiasm of employees to improve their competitiveness. A number of time-honored enterprises such as Tiansheng and Shouquanzhai have revived their vitality through mechanism innovation and bold shareholding system reform.

Product innovation

Case 1: Ningbo Watch Glasses Company is directly linked to world-famous lens brands, and introduced world-famous products at the first time. Now as long as three to ten days, you can buy the latest brand of lenses in the world in Ningzhong. Nikon in Japan, Zeiss in Germany, Essilor in France ... Time-honored brands have become the windows where world-famous brands and new products gather. "Ningzhong" also introduced the world's advanced computer optometry instrument by participating in various internationally renowned exhibitions, and followed closely the new technologies and standards of glasses fitting. "Ningzhong" adopts the methods of bringing the old with the new, bringing in and going out to cultivate technical backbones. All optical practitioners have obtained national vocational certificates and become expert employees. At present, Ning Zhong, who keeps up with the world lens trend, has become a member of the National Optical Standards Committee and participated in the revision and formulation of national standards.

Case 2: Tiansheng Studio can be described as "the sword is biased" in the field of photography. "Tiansheng" exclusively launched the Tang costume (ancient costume) photo, which was deeply loved by modern women in Yongcheng and opened up new markets. Tiansheng has also established a good brand image in the field of large-scale conference photos. Especially after the introduction of the only large-scale 360-degree transfer in the city, the quality and scale of Tiansheng Group photos have been improved. "Tiansheng" has almost become the best choice for collective photography of large-scale meetings in Yongcheng.

Case 3: At the beginning of this century, Shouquanzhai once lost its product features, including chemicals, health care drugs, diagnostic drugs ... all kinds of drugs on the counter. With the influx of a number of cheap pharmacies from other places, the largest pharmacy in the province was unable to operate at that time, and its business situation declined. After the fourth relocation of Tianyi Business Circle, "Shouquanzhai" completely returned to the tradition and became an authentic Chinese medicine retail store. All kinds of Chinese herbal pieces, ginseng antler supplements, high, middle and low grades. The clear positioning of Chinese medicine experts has made "Shouquanzhai" firmly established in Yongcheng's pharmaceutical retail market.

Comments: The market demand of products is the foundation of any enterprise's survival. The needs of consumers are constantly changing with the times, and the products of time-honored brands should also be constantly innovated. Successful time-honored brands have the same experience: keep up with the changes in consumer demand and constantly introduce new products.

Business model innovation

Case 1: 1998, the story of Lou Mao, who reappeared in the rivers and lakes, completely changed the traditional business model and used the intangible assets of a century-old brand to carry out virtual business. "Loumaoji" series products are produced by many enterprises such as Fenghua Caiwang, and Loumaoji Food Co., Ltd. is responsible for brand marketing and marketing. In the marketing mode, "Lou Mao Ji" draws lessons from modern ideas and adopts a variety of sales methods, such as unified distribution, developing franchise stores, entering supermarkets and online direct sales. At present, Loumaoji has established a modern distribution center, developed more than one franchisee 10, and entered major supermarkets in the urban area. Online sales have also had a certain impact on the younger generation of consumers.

Not only that, "Lou Mao Ji" also expands the development space of time-honored brands through modern management means of capital operation. In 2002, Loumaoji took a stake in Beilun Jinsui Brewing Co., Ltd. and changed its name to Loumaoji Brewing Co., Ltd. In 2003, Loumaoji took a stake in Ningbo Zuocanwang Seasoning Food Co., Ltd. In April this year, Loumaoji's parent company Jiangdong Vegetable Food Co., Ltd. took control of Jinzhong Seasoning Food Co., Ltd., and Loumaoji and Admiralty formed a strategic alliance, firmly occupying the leading position in Yongcheng seasoning market.

Case 2: Recently, "Ningzhong" signed a contract to become a merchant of Wanda Commercial Plaza in Yinzhou Central District. Ningzhong, which has always adhered to the business circle of Haishu Tianyi Square, has decisively taken the first step of "going out" and spread the unique charm of time-honored brands to counties (cities). Prior to this, "Ningzhong" had opened Xinhualian Store and Hengdali Optical Store, which became one of the few chain enterprises in our city. Through the policy of "unified procurement, unified distribution, unified identification, unified service, unified price and unified management", Ningzhong has developed a relatively standardized chain operation, expanded its business scale and radiation capacity, and become a leading enterprise in Ningbo watch and glasses industry.

Comments: The improvement of economic development level puts forward higher requirements for the business model of enterprises. In modern commercial competition, the traditional business model of time-honored brands has gradually fallen behind, and even become a restrictive factor in participating in the competition. The proper use of modern management methods such as chain operation, virtual operation and capital operation will play an important role in the revival and even leap-forward development of time-honored brands.