How does Taobao shop operate?

We are now in the Internet era, and everyone is optimistic about the e-commerce sales industry. Compared with physical stores, online stores are more convenient and faster, so many people choose to open online stores, but if they don't operate, they will have no income, so today I will introduce you to how to operate a Taobao store.

Taobao shop operation 1. Select a new currency and loading and unloading time.

Some points for attention when putting the baby on the shelf:

1. Baby main picture: It is best to have your own picture. Stealing the map is easy to infringe, and the secondary distortion reduces the grade of the baby and affects the transaction.

2. Baby attribute: You sell women's stockings, and there are boys or cotton socks as a result, so your attribute does not match the title (as do the baby details). Seriously affect the baby's weight.

3. Put your hands on the shelf.

4. Baby shelf time (Baidu search Taobao seven-day spiral)

5. Window recommendation and boutique window. Boutique window can be obtained by brushing one's own turnover, and a certain turnover can be rewarded 10 boutique window.

Second, the baby title optimization skills

Where can I find keywords?

An important way to optimize the baby title is to have keywords in the baby title, so where can I find keywords? For example, when we search for dog food, Taobao's drop-down menu will give a series of extended words, which is the title keyword we need to optimize.

Accurate flow-question and answer title

Let's take dog food for example. Many novice dogs don't know what kind of dog food their dogs eat. At this time, they will search what dog food their dogs eat. For example, if we search for "What kind of dog food is good for golden retriever", we can see that the top three include this sentence.

Accurate segmentation is king.

Now most categories have many big sellers to occupy the market. At this time, we will subdivide the market, for example, the title says * * dog * * time period *kg** dog food. For example, if you search for 10kg natural grain of golden retriever puppies, you will find that there are only more than 600 treasures with this title, but the home page sells well.

word number

The title of Taobao Baby has a word requirement. It is suggested to fill it up as much as possible, so that there will be more potential traffic words and more traffic.

Third, baby picture photography skills

Doing a good job in picture design is also of great benefit to the operation of the store. Good pictures can leave a deep impression on customers. Good pictures can give customers beautiful enjoyment and vivid product descriptions. So it is necessary to learn more photography skills.

1. Baby and the horizontal line should be perpendicular to each other at 90 degrees, which is more intuitive. The explosions in the online shop and the pictures of official website were taken like this. The baby and the horizontal line are tilted 30 degrees to the left or right. This shooting angle will attract more customers. Now many Japanese and Korean clothes are shot like this. Another is that the baby seems to be placed at will, but it is actually very beautiful. Many beautiful pictures are like this.

2. Decorate properly, highlight some characteristics of the baby, and set a relative reference object with light color. Also pay attention to the concavity. You can just show it to the baby or watch it together.

There are many kinds of products in the store, so you can create several shooting methods yourself to give customers a fresh feeling.

Fourth, find traffic, attract more valuable visitor traffic, accurately analyze comment traffic, increase sales traffic, accelerate the soaring performance, and easily lead peers.

1. Free traffic: active traffic, natural search traffic, SNS traffic, search engine traffic, Weibo traffic, favorite traffic, direct access, etc.

2. Toll traffic: through train traffic, Taobao traffic, hard and wide traffic, navigation traffic and rebate sharing platform traffic.

Fifth, promote transformation, promote the purchase behavior of shop visitors, quickly analyze the transformation rate, deeply tap the customer service potential, improve customer service efficiency and store sales, and the decisive factors: goods, prices, promotional activities, description and evaluation.

1, store conversion rate

2. Consulting conversion rate

3. Improve the conversion rate

4. Conversion rate of marketing activities

5. Page browsing conversion rate

Improve the customer list, increase the transaction amount of purchase orders, deeply analyze the unit price of store customers, provide effective tying skills, and help improve related sales. Determinants: product structure, page guidance, customer service recommendation, marketing activities.

1, new customer unit price

2. Unit price of old customers

Sixth, increase sales, the main purpose of Taobao shop. Explosions were created through various tools and activities to form explosion groups, and the store began to develop normally. Focus on small sellers to do three parts, through train, Taobao activities, create explosions, and increase sales from these three aspects. Of course, there are many ways to increase sales, as long as you find a way to increase sales that suits your store.

Seven, improve efficiency, improve employee service efficiency, reduce workload and labor intensity, and comprehensively improve real-time, timeliness and responsiveness. Batch price modification, batch evaluation, automatic reply, batch print order, customer service efficiency improvement software. Improve efficiency and reduce costs.

How to promote treasure shops?

1, personalized promotion

Taobao live broadcast:

Taobao live broadcast can be said to be a good place to suck powder. With a large number of people visiting, it is easy to attract new customers.

Of course, the opening of live broadcast is limited. You can apply to settle in first, raise the number and attract powder, and promote the store at the same time.

When you can open a live broadcast as a Taobao seller, you can accurately drain it.

In the early stage, you can also find people or institutions with a little fan base, but the traffic of this live broadcast will be a bit inaccurate, and buyers will impulse to shop and the return rate will be high. Generally speaking, those talented people and anchors will not cooperate with the new store, and their income will be linked to the promotion performance, so the sales volume of the new store promotion will be less attractive.

Besides, not all celebrities are like Li Jiaqi. They sell many products. They may not be able to sell your products, but they still make them themselves and have plenty of food and clothing.

Wash your hands in the pool: Be sure to know that the data of your product is good enough, the label is accurate and stable enough to meet the requirements, and guess what you like.

Taobao Channel: Guess what you like, good goods, good shops every day, beauty academy, global shopping and so on.

2. Pay attention to natural search traffic

Natural search traffic consists of search keywords and clicking on the main picture of products, forming visitor traffic.

The key to improve natural search traffic is to optimize the title, improve the weight of keywords, and make the main picture have enough differentiation and high click-through rate. .

In order to improve the weight of baby and keywords, we should focus on these dimensions: sales volume, dsr dynamic score, popularity, repurchase rate and so on.

We must use our own operational skills to pull up the indicators of these dimensions and improve the product ranking.

Now is the Internet era, and it is also an era in which mobile phone software and websites emerge one after another. Wechat, Weibo, Tik Tok, Aauto Hurry, Little Red Book, Post Bar, Forum and so on may all become our promotion channels.

It depends on which channel you are familiar with, which channel the products you promote are suitable for, and how to promote them, such as pictures, videos, soft texts and so on.

Or find network celebrities, big V's and talents who are suitable for promoting their products, as long as we can afford them.

Or, we can register accounts on some platforms and apps, such as Xiaohongshu, Weibo, Tik Tok, etc. It depends on our personal ability to raise numbers and attract powder, promote publicity and then drain them to stores.

How does Taobao operate 1? Market research It is necessary to do market research in any industry. If the budget is sufficient, you can buy a data cube, so that you can analyze the overall market of the industry you want to enter in Taobao system, including market analysis, buyer analysis, seller analysis and so on. , and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.

2. Marketing Positioning The marketing positioning of online stores is very important, and it is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche products will have a good long tail effect on Taobao.

3. Online shop decoration Shop decoration is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.