Write an outline for a tourism brochure?

First of all, I don’t know the outline of the promotional brochure where you want to travel. So I will help you find the information below! This article comes from the Hainan Punctuation Advertising Planning Department: With the arrival of 2010, a major event in the tourism industry this year is undoubtedly to seize the opportunity of the Shanghai World Expo. How can the great rivers, mountains and wonderful scenery of our motherland be presented to Chinese and foreign tourists one by one? The editor has compiled some promotional techniques and methods for you. Friends from travel agencies, please pay attention!

(1) Publicity and Promotion Strategies in the Region

1. News media and travel agents should be the main targets of publicity. If you grasp the news media and travel agents for publicity and promotion, you will grasp the key point. Then there is the division of functions between the government and enterprises. The government is mainly responsible for promoting the overall image and cannot do everything. Enterprises are responsible for the promotion of individual products and cannot expect the government to spend money to promote enterprises. It is necessary to strengthen the service and coordination functions of intermediary organizations such as tourism societies and tourism associations, use market means to act and jointly promote tourism products in the market, and promote tourism products and travel routes to the local public.

2. With the arrival of the peak tourist season, various tourist attractions should hold tourism promotion activities, announce event information to the society, and attract the public to participate;

3. Each travel agency should organize While traveling inbound and outbound, it is necessary to prepare promotional materials for local tourism, arrange local tourism routes, promote local tourism boutique routes, and actively organize local teams to carry out local tourism activities;

4. This city Set up tourism light boxes and advertisements on the main streets in the district;

5. In order to encourage local people to participate in local tourism activities, we regularly organize tourism photography selection activities and essay selection activities with the theme of "Visit your hometown and express beautiful feelings" ;

6. In order to advocate and encourage family tourism, various tourist attractions (spots) can reward a number of tourist families in different ways during the peak tourist season;

7. Major media should vigorously promote Promote the meaning of tourism in life, guide the public to change the old concepts of treating tourism expenditure as "residual expenditure" and "additional expenditure", guide the public to arrange a certain time to participate in tourism every month, and regard tourism consumption expenditure as a part of life expenditure. It is an indispensable part to inspire public awareness of tourism and allow people to actively participate in tourism. 8. Vigorously develop tourism off-season products to meet the different needs of various customer source markets.

(2) Domestic publicity and promotion strategies

1. Keep abreast of various tourism promotion information and actively participate in tourism fairs and promotional activities organized by units at all levels;

< p>2. It is necessary to establish stable information channels with various media, provide timely information on tourism products, especially some tourism websites, strengthen cooperation, design special pages to promote local tourism products, and strengthen publicity;

3. We must carry out regional joint publicity and learning, take the publicity express, and jointly attack;

4. In large national cities, main tourist streets in provincial capitals, major source cities, and on both sides of the national highway leading to our region Set up a large-scale tourism advertising gallery with visual impact;

5. When the tourist peak season comes, strongly promote the TV station, newspapers and periodicals in the main tourist source areas and local TV stations, newspapers and periodicals, especially tourism newspapers and periodicals. Promote publicity, and if necessary, cooperate to publish one or two special issues (editions) before the arrival of the golden tourism season;

6. Invite travel agents from inside and outside the province to the local area to inspect the procurement lines;

7 , Organize cultural celebrities to visit local places for sightseeing, hold special seminars, and vigorously develop the cultural connotation of tourism products;

8. Establish a comprehensive and high-quality basic database of texts, photos, discs, etc. on tourism resources. , a CD-ROM multimedia demonstration disc with a novel, creative and visually impactful comprehensive introduction to local tourist attractions (spots) resources. The design is comprehensive, portable and foldable, with pictures and texts, and a simple text introduction, covering cultural and tourist attractions. Tourism brochures on cultural relics, history and culture, natural landscapes, etc.

(3) Foreign publicity and promotion

1. Participate in external publicity and promotion activities and trade fairs organized by the national and provincial bureaus, and go abroad for publicity and promotion;

2 , Set up advertising boards at ports of entry to promote our region’s tourism products;

3. Design web pages introducing our region’s tourism products on foreign tourism websites, and promote them through the Internet;

4. Influential foreign tourism newspapers and magazines promote our region’s representative tourism products. We can also use various agencies such as local and county government agencies abroad, national overseas offices, foreign embassies and other institutions to form a tourism promotion network. At the same time, large-scale literary and artistic works, such as TV series, movies, etc., for the purpose of promoting Liangzhou tourism should be planned as a whole. It is also necessary to speed up the process of tourism e-commerce, improve publicity methods and facilities, and achieve innovation in promotional methods.

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