Brand strategy of Mrs. Jin in Chongqing

With the rapid development of market economy, brand diversification has become the only way for a corporate strategy with the goal of "a century-old wedding photography shop". Competitors are everywhere, and Mrs. Jin seized the opportunity to develop brands with distinctive features and different positioning.

1999, the first new brand Paris Classic was born under the leadership of Mrs. Jin. Paris classics have taken the road of fashionable white-collar workers. Since then, seven brands have been developed, including Maya, Children's Paradise, Taipei Loya and Golden Yarn Dress. Each brand has a different positioning. Maya focuses on campus art photo and new wedding dresses, Taipei Loya focuses on wedding services, Children's Paradise, as its name implies, focuses on children's photography, gold gauze dresses are responsible for ordering all wedding dresses, photo dresses and window dresses, and Mrs. Jin takes the exquisite wedding photography route.

2/kloc-at the beginning of the 20th century, while focusing on her own business, Mrs. Jin has diversified into 65,438+04 categories, including wedding photography, artistic photography, children photography, advertising photography, civil and professional digital output, photo frame mounting, photo album design and production, dress design and production, advertising design and production, chain operation, wedding planning and wedding service, professional software development and education.

In the new century, China's opening to the outside world has been further deepened. The commitment to open its market to the world and the convenience of communication brought by the popularity of the Internet have made China more and more closely linked with the world economy. With the rapid growth of China's economy and the expansion of its market scale, multinational companies have generally upgraded the strategic position of China market, and the local market on which China enterprises depend has become a part of the global market. Mrs. Jin's successful positioning in the market has brought greater business opportunities, and her market popularity and reputation have been greatly improved. More and more people want to join Mrs. King.