Valentine's Day Bank Theme Activities Planning Scheme

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance. Activity plan refers to the planning document for an activity. So how should we make an activity plan? The following is my valentine's day bank theme activity planning scheme, I hope it will help you.

Valentine's Day Bank Theme Activity Planning Scheme 1 On the eve of Valentine's Day, in order to give back to customers, xx Branch launched a personal e-banking Valentine's Day special event with the theme of "one hundred years of xx students".

I. Time

20xx year x month x day -x month x day

Second, the object

Personal online banking and mobile banking customers of xx Branch

Third, the content

(1) Open online banking for free and share sweet gifts.

On March X-X, individual customers come to the counter of xx outlets with valid ID cards, and open personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version), so that they can get a Dove chocolate, and couples can be more "happy" together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get prizes by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy X prizes, each with X beautiful USB flash drives.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. explain

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xx Branch.

Valentine's Day Bank Theme Activity Planning Scheme 21. Activity Overview:

Theme of the event: Join hands to cross the Magpie Bridge and meet xx. Activity time: tentative date: XX year, XX month, xx day.

Target audience: xx bank debit card holders (family or couple)

Scope of activities: business outlets and community outlets of Nanjing Branch.

Objective: To increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees through interactive experience and the popularity of the novel active communication xx Bank.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. Each business outlet invites customers to participate in the activities through telephone invitation and door-to-door visit to their' existing customers'.

Media promotion:

4. Publish the relevant information of this event in soft text form on the WeChat public platform of xx Bank as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlet, and the background wall is printed with a love pattern or a LOGO pattern of xx Bank.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.

Valentine's Day Bank Theme Activity Planning Scheme 3 Activity Time:

20xx February 13 -20xx February 14

Event gifts:

Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)

Activity content:

During the 1. event, customers who newly open Jinyan Card, open mobile banking and online banking at the same time, and handle a business with mobile banking on site can get 1 Rose (with card).

2. All the customers who went to the outlets for business on the first batch of 14 will be given a warm rose.

3. Customers who regularly save money with the other half will receive a rose.

4.65438+/kloc-potential customers who deposit more than 50,000 yuan from 0/0 to February will also receive roses.

Valentine's day bank theme activity planning scheme 4 preferential merchant management has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants, all peers have problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation. For xx Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation, good brand and recognized by everyone in the xx market, and rewarding cardholders with a 50% discount on xx cards, the outbreak of merchants with word-of-mouth effect has achieved a good win-win situation for merchants, cardholders and xx banks.

I. Theme of the event:

"True love lasts forever, accompanied by xx!" Xx bank 50% discount special season

Second, the activity positioning:

White collar workers, young people.

Third, the activity time:

20xx February 1——20xx February 29th

Four. Participants:

Xx bank gold card or above customers

Verb (short for verb) activity:

From February 20xx 1 day to February 29, 20xx, a dessert shop will be launched every day. Customers who meet the standard of xx Bank Gold Card can get a meal voucher, with which they can enjoy a 50% discount on the designated package (the details are subject to the announcement in the store).

Popularization of intransitive verbs

1, newspaper promotion: website homepage and activity column promotion.

2, SMS sending

3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.

4. Electronic display screen: use the electronic display screens of branches and sub-branches to promote activities.

5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.

6. Broadcast publicity.

Seven, business channels

1. Make a unified activity logo to remind customers.

2. Arrange X- display stands, posters/stickers/tables/leaflets according to the specific situation of each business.

3. In-store broadcasting in shopping malls, with uninterrupted broadcasting of activities.

4, the establishment of postal savings bank activities channels, publicity activities.