Poster design-poster design

Poster design Poster design must have considerable appeal and artistic appeal, and it needs to mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, strive for novelty and conciseness, and have unique artistic style and design characteristics.

Definition: Poster is an art of information transmission and a popular propaganda tool.

Posters are also called posters.

It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters.

Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation.

In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games.

The general requirement of poster design is to make people clear at a glance.

General posters usually contain notices, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences.

Exquisite illustrations and layout of posters are usually a good way to attract attention.

In real life, there is more abstraction and concreteness.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry.

The main feature of this vocational technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising through relevant design software on the computer through advertising elements such as images, characters, colors, layouts and graphics, combined with the characteristics of advertising media.

With the sustained high-speed economic growth, expanding market competition and escalating competition in China, the commercial war began to enter the period of "intellectual" war, and advertising also rose from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" became the most popular and commonly used word in China advertising industry.

"Creativity" means "creativity" in English, which means creating, creating and causing.

"Creativity" literally means "creating images". From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production.

That is, according to the advertising theme, through careful thinking and planning, using artistic means, the mastered materials are creatively combined to create an image process.

In short, the imagery expression of advertising theme: in-store poster design: in-store posters are usually used in commercial storefronts for in-store decoration and publicity purposes.

The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.

Investment poster design: Investment posters usually aim at commercial promotion and use eye-catching visual effects to promote a certain commodity or service.

The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.

Exhibition poster design: Exhibition posters are mainly used for exhibition publicity and are often distributed in public places such as streets, theaters, exhibitions, business districts, stations, docks and parks.

It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.

Without certain design skills, it is difficult to achieve pleasant results.

There are not so many restrictions on the design of plane posters, so they can be matched. As long as they can express the main body of publicity, they will look good.

Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.

Design steps: 1 What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Composition skills: Composition skills, in addition to the contrast skills in color application, also need to consider several contrast relationships.

Such as the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of Chinese and western composition skills.

Comparison of ancient and modern composition techniques.

(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging.

For example, Miss brand dumplings and Rejoice brand shampoo.

(2) Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the perspective of close-range and middle-range, and in the design of packaging design, we should also adopt the same principle as the composition level of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures.

As a designer, at the beginning of creating a picture, you should know the theme of the appeal before making it, and create an atmosphere in which all the stars hold the moon and stand out from the crowd.

So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.

(3) Density contrast of composition skills: Speaking of density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all.

It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

It also highlights the theme.

Recently, the author has seen a lot of packaging designs. The whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel at a loss and impenetrable. It has not played a role in beautifying products and promoting sales, nor will it make people bored and have no appetite.

This is caused by not grasping the contrast between density and density.

(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly careless crazy thick lines, or banded English or patterns appear in the background or surrounding of a packaging theme name. They all show a feeling of "moving", the theme name is dignified and steady and the background is calm. This scene.

This contrast avoids everyone's vulgarity and rigidity.

So the visual effect is very comfortable.

Accord with people's normal aesthetic psychology.

(5) The comparison of composition techniques between China and the West often adopts the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional culture art and English in a package design.

And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

(6) Comparison of today's composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects.

In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture.

This can give people an antique and elegant pursuit or some comfort.

So it is very popular with consumers.

Note: 1

Posters must clearly indicate the location, time and main content of the event.

You can use some encouraging words in the article, but you can't exaggerate the facts.

2

Posters should be concise and short.

three

The layout of the poster can be artistically treated to attract the audience.

Operating software: Poster design generally uses the following software: 1.

Image processing photoshop2

Types of vector software illustrator or CorelDRAW posters: According to their different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.

1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services.

The design of commercial posters should match the styles of products and audiences.

2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions.

There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities before they can use appropriate methods to express their contents and styles.

3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.

4. Public service posters Social posters are ideological.

This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.

Poster features: 1. Large-sized posters will be disturbed by the surrounding environment and various factors when posted in public places, so they must be displayed in front of people with large pictures, prominent images and colors.

Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size.

With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus.

Posters can be said to have the typical characteristics of advertisements.

3. High artistry As far as posters are concerned, they include commercial posters and non-commercial posters.

Among them, commodity posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression.

Especially for cultural and artistic posters, we can give full play to our imagination and artistic means according to the theme of the advertisement.

Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.

Poster design The main design elements of poster design, like the main elements of graphic design, are composed of words, graphics and colors. So how to better design tourist posters?

1, photo elements in tourism poster design

In order to make their poster design more attractive, tourism enterprises use photos as the graphics of poster design. When using the design of photos, you need to pay attention to:

1? six

(1) The choice of photos should be representative and have visual impact, such as photos with wide angle and wide field of vision.

(2) A large page can hold 2-3 pages, which can be put together for the most visual impact and representativeness. The explanatory text should not be arranged in the picture as far as possible, and the text should not be too conspicuous, which will affect the visual effect of the photo. This can attract readers' attention to the greatest extent.

③ For the resolution of poster design, it's best to find a vector diagram. If you want to use the photos of collecting wind as posters, you should choose high-definition photos, because high-resolution pictures have better inkjet effect.

2. Design mode of tourist posters.

There are two modes of poster design: direct mode and indirect mode. Generally, the direct mode is easy to understand. Direct expression can directly show the author's theme and ideas, and it is easier for readers to understand what the author wants to respond to. The main purpose of the poster design of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract more quickly.

3. Tourism poster design materials

Judging from the material of poster design, it is better to use a higher resolution inkjet picture.

4. The size design of tourist posters

The specifications of tourist poster design depend on the place where the poster is displayed. Generally, if it is displayed on the network, it can use the specifications suitable for the network. There are three specifications: large (60cmx80cm), medium (30cmx42cm) and small (20cmx30cm).

5. The content of tourist poster design

① The design of tourist posters needs to determine the theme. The theme should be combined with the scenic spots, reception standards and the characteristics of the tourism team (or scenic spots), and you should seize the unusual places.

The most important thing is to highlight the characteristics of scenic spots. It depends on what kind of scenic spot it is. Each scenic spot has its own characteristics. Of course, the design style and form are also different. Be careful not to add things that don't exist. Some places can set some suspense.

Poster design 1. Text as a design element

If you want to use text as a design element, but don't set it to a larger size as shown before, you can creatively put it on the poster. Use alignment, size, color and position to design unforgettable posters.

Step 2 engrave an object

Incorporate the text directly into the goods to be promoted. Nowadays, many words have been skillfully integrated into the works of countless different objects. If you want to create such a style, the key is to ensure that your words are skillfully integrated into the propaganda goal.

3. Combine words and images

Combine words with images to make words a part of images. This is a novel solution.

4. Try irregular fonts or handwritten fonts.

Find an irregular or handwritten font from the font library and design an unusual poster.

Add dynamic elements

The poster above is very dynamic. To achieve this effect, first use the grid to place your content. This means copying and designing elements. Once you have set all the elements you want to display on the page, you need to rotate the design elements. You can rotate an entire paragraph or a single element. This poster has a feature that it feels like words are thrown in the air.

6. Characteristic creative photography

Use unconventional and weird photos as the background of the poster.

7. Creative text layout design

In the above example, the images of the grid and the hand are combined to form the content setting method on the poster. Similarly, make the content feel relevant to the image, and put your image shape and content on your poster.

8. Try black ink

Some things about ink stains and spills are called "garbage". If you are looking for a good way to make rebellious posters, use black ink.

9. Color photos

How to combine lovely illustration characters with photography? It not only makes the content of its service super interesting, but also creates a mini narrative in each article. If you take the image as the visual center, but want to go further, you can consider drawing characters or elements to add a layer of interest to your poster.

10. Weird illustrations

Don't worry that a fashionable illustration will become the main star of your poster. Combine a beautiful color and clever typesetting to achieve a perfect design, as shown above. Don't be fooled by marketing selling points-stand out from the crowd and create with your unique selling points. The best way to highlight it is to design a poster that reflects your innovative ideas.