What luxury brands are there in the world? When was it established? Who is the founder?

Chanel brand is named after the beautiful and extraordinary French woman Gabrielle Chanel. The symbol of Chanel brand is the combination of the two letters "C" of her nickname "coco". Some people say that having Chanel has always been a beautiful dream of women in this century. Some people say: at the end of the century, which brand can be loved by three generations of grandmothers, mothers and granddaughters is "Chanel" first. Chanel is a "classic", "eternal fashion and personality" and a "romantic legend" of the whole century.

Designer:

19 13-1971year, Gabrielle Chanel1983, karl lagerfeld (karl lagerfeld) founder Gabrielle Chanel1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics and perfumes. Every product is famous, especially her perfume and fashion.

Brand category:

19 13 Open millinery and fashion shop to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, CuirdeRussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.

Brand recognition:

① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.

② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".

3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.

4 white and black: The use of white and black in long skirts makes Chanel more in line with the times and highlights the beauty of women.

No: 2 Louis Vuitton: Elegant Parisian Temperament

Louis Vuitton, the first founder of LV, was born in a carpenter's family in rural France in182/kloc-0. /kloc-when he was 0/4 years old, he walked 400 kilometers to Paris to learn skills, and later became a professional technician who looked after luggage for the royal family. 1854, Louis Vuitton opened the first shop specializing in manufacturing and selling travel bags near the Opera House in the center of Paris, and took its own name as a brand. LV suitcase is light, durable, strong and waterproof. Coupled with excellent design and exquisite workmanship, its reputation soon spread all over Europe, and princes and nobles immediately became its main customers.

1885, LV opened its first overseas branch in Oxford Street in central London. Since then, the brand has never stopped innovating and expanding. Louis Vuitton died on 1892, and his son George Vuitton inherited his father's business. 1896, the letter combination pattern designed by George Vuitton is still very popular today. The logo of LV letters, four petals and positive and negative diamond flowers on the surface of leather products has become the iconic logo of LV brand. Even in today's diversified development of LV products, it still has a unique and irreplaceable historical position.

Over the years, LV has introduced many classic designs. Trianon suitcase is the first travel leather product launched by LV. This is a suitcase with rectangular wooden frame and LV original cloth on the surface, which is beautiful in appearance, light and strong. The design of LV travel goods is always very unique. No matter how demanding people's requirements are, they can always be met in LV products. In the early LV suitcase, there was a space for storing fragile items such as cameras. The sealed waterproof suitcase made of zinc and camphor wood could prevent the hot and humid climate. During the two world wars, many cars in Europe were equipped with waterproof and dustproof LV suitcases. Today, LV not only adheres to the traditional fine leather technology, but also constantly develops new products. Its extended leather accessories, scarves, pens, watches and even clothes are the embodiment of LV's exquisite and comfortable travel concept.

From 65438 to 0987, LV merged with Moet Hennessy, another French luxury goods group, to form LVMH Group, and since then it has owned other famous brands such as Givenchy. Today, LVMH is the world's largest luxury goods group, and has opened direct sales branches in major cities around the world.

From 65438 to 0997, 34-year-old new york designer Mark Jakob joined LV as the group design director. The fashion series he created injected new vitality into LV, a boutique brand symbolizing Paris tradition. Marc Jacobs put forward the minimalist philosophy of "starting from scratch". He combined the image of LV's classical style, printed the traditional letter combination on candy-colored patent leather goods, and matched it with simple clothing series, which made LV's image tend to be fashionable and lively and won unanimous applause from the global fashion world.

LV's various suitcases, bags, backpacks and wallets will all launch new styles in a month or so. Most of the leather materials used in magnificent durable leather goods are waterproof and wear-resistant, and the extremely tough and firm hem makes every LV leather goods very durable. Every real LV leather product has a unique number, which is printed in an inconspicuous place, which is also one of the methods to identify the authenticity of LV. Over the years, Lu's image is professional and low-key, but it is noble. Its basic colors, such as black, white, gray, coffee and natural colors, coupled with any style of LV leather bag, can always set off the unique temperament of the wearer.

NO:3 Dior: the highest spirit of French fashion culture

Dior, which means the combination of "God" and "Gold" in French, vividly expresses the pursuit of modern women-sexy self-confidence, vitality and fashion charm!

Dior women's wear, 1946, founded in Paris, is a gorgeous and elegant model. From Hollywood stars ingrid bergman and Eva Gardner to Nicole Kidman and Madonna today, they are all followers of Dior. From the wedding dress of Princess Margaret, the British royal family, to the dresses worn by the Duchess of Windsor and Princess Diana at major banquets, all are Dior's technologies ... Dior women's dresses show dazzling temperament by using high-grade fabrics, inherit the tradition of French high-grade women's dresses, and always maintain high-grade and gorgeous design routes, with fine workmanship, which caters to the aesthetic taste of mature women in the upper class and symbolizes the highest spirit of French fashion culture.

Brand file:

Founder: christian dior

Place of registration: Paris, France (1946)

Designer:

1946-1957, christian dior

1957 - 1960，yvessaintlaurent。

1960-* *, Mark Bohan (Mark Bohan)

* * year-1996, gianfrancoferre.

After 1996, John galliano (John galliano)

Brand line: christiandior christian dior: high-end women's wear, high-end ready-to-wear

Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story: Dior brand has always been synonymous with gorgeous women's wear. Camalay evening dress, big V-neck, multi-layer and freely matched fur, etc. , all from the hands of talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.

After 1957, Dior is still synonymous with gorgeous elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward.

In * * Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior. After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

Dior brand has been creating "new opportunities and new love stories" for people for decades. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.

Fourth place: Italian luxury classic-Gianni Versace

Brand founder: Gianni Versace Gianni Versace

Place of registration: Milan, Italy (1978)

Designer: Gianni Versace donatella versace

Brand style: Versace's design style is very distinctive, and he is an artistic pioneer with unique aesthetic feeling, emphasizing happiness and sexiness. The neckline is often below the waist. Did he take it? * What's the matter? 5] Violet? What's the matter with you? Why don't you start climbing mountains? What's the matter with you? Naxi? Grapefruit? Daimei twisted her sword? Remonstrance? Refusing to feed a snail and stealing food? Are you good at it? Sang? ⑷⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷ ⑷? Jingjing? What is fate? What is the reason for receiving four gifts? End cheeks? The capsule is empty? What lies? Lang has a strong brain? Fierce? Run out? Yard? What do you want to do? What class is the earth ship? Liu Mo took a picture of the fat dragon and put it on the seventh cheek. What's the quality of falcons? What happened?

Brand series:

① Gianni Versace Versace: Fashion

② Contrast fashion: second-line brands

③ (Versace Classic 2) Versace Classic V2: Men's Wear Brand

Brand classification: women's wear series, men's wear series, perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc.

Brand recognition:

Gianni Versace is really a prolific designer. His brands are classified by category, including Gianni Versace Men&; Women's wear, Versace jewelry, Versace jewelry, Versace home accessories, Versace glasses, Versace underwear, jeans and sportswear.

② If it is a deck of different objects, it can be divided into ISTANTE for mature women, VERSUS for young men and women, V2 and VERRY for men's wear, and YOUNG VERSACE for children. ③ In the design of all product sub-items and sub-brands, you can easily see the head of "Mdusa Snake Witch" on the design or tag, which symbolizes the mythical design spirit of Gianni Versace.

Brand development

1On March 28th, 978, Versace held the first women's wear exhibition with his own signature in Milan's Eternal Building.

1979, Versace, who has always paid more attention to brand image, started a lucky cooperation with American photographer Richard Avedon.

1982, the famous metal clothing was displayed in the annual autumn and winter women's wear exhibition, and now it has become a classic feature of his fashion.

1987 On March 3 1 day, Bigart staged Lude and Swan at Scala Theatre, and Versace also designed costumes for this ballet.

1September 1988, opened a 600-square-meter exhibition hall in Madrid, which was his first fashion shop in Spain.

* * 654381October 25th, "Adillia Versace" (a studio specializing in training high fashion models) was announced at the party attended by Mrs Mitterrand at Orsay Station.

1In April, 990, Versace opened the second fashion shop in Madison Building, new york, which was his eleventh store in the United States.

199 1 March, "dui" perfume went on sale.

1991June, the "signature" Versace dress went on sale.

1994, a 600-square-meter clothing exhibition hall was opened in the famous Kurfurstendamm in Berlin.

1993, two new perfumes, red and jeans, were introduced to the world.

1On July 25th, 997, Miami Villa was unfortunately assassinated.

1997, donatella versace took over the Versace brand, responsible for designing fashion and cheaper Versace and Isfante Verses, and developed a unique blonde perfume. On June 30th, 2004, the Versace brand was officially taken over by allegra, Versace's favorite niece, who was only 18 years old. No 5: Prada: the legend of fashion.

In the development process of nearly a hundred years, PRADA has become a world-renowned legendary brand by striving to create a fashion concept with both classic colors and innovative spirit.

19 13, PRADA established its first boutique in the center of Milan, Italy. The fashionable and excellent products such as handbags, suitcases, leather accessories and cosmetic boxes designed by founder Mario Prada are favored and sought after by the royal family and the upper class. Today, this still popular boutique still has a high popularity and reputation in Italian upper class, and the value embodied in PRADA products has always been regarded as an extraordinary enjoyment in daily life.

From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuccia, the granddaughter of Prada's founder, established a business cooperation relationship with Patrizio Bertelli, who had rich experience in luxury goods production at that time. Miuccia PRADA, as the chief designer of Prada, constantly interprets the legend of challenge and innovation through her gifted fashion talent. Creative entrepreneur Patrizio Bertelli not only established PRADA's global product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. After more than 20 years of hard work and struggle, this brand with a long history has been developing and evolving. Through the tacit cooperation between Miuccia PRADA and Patrizio Bertelli, Prada has developed from a small family business to a world-class luxury brand. Today, there are 166 direct-operated PRADA and Miu Miu boutiques, which are distributed in major cities and tourist attractions around the world. The shop in Lishan Building in Central Hong Kong is PRADA's 170 boutique. The unique design of these "light green boutiques" combines functionality and elegance, which perfectly sets off PRADA's excellent products. Recently, PRADA epicenter flagship stores have been established one after another. Their unique style is a new attempt to integrate shopping and culture.

At present, PRADA Group already owns international famous brands such as PRADA, Jil Sander, Church's, Helmut Lang, Genny, Car Shoe, etc., and also has the exclusive authorization of Miu Miu brand. The processing and production of all products of Prada Group are under the jurisdiction of Prada Spa in Tuscany, Italy, which is recognized as having the highest-end leather goods and footwear production technology. For mass production, PRADA's requirements for high-quality products are not relaxed at all, and erin brockovich's view on quality has become PRADA's famous corporate philosophy. PRADA's innovative concept and source of unique design for fashion industry.

PRADA's history records innovation again and again, with many allusions?

1984 introduces PRADA's classic black "pocono" nylon backpack.

1997 spring and summer leather wedge shoes were introduced.

Launched bowling bags in spring and summer of 2000? In autumn and winter, shoes and crocodile skin medicine bags reflecting the retro style of 1940s were launched.

Suede buckle shoes were introduced in spring and summer of 2002.

In the spring and summer of 2003, silver wedge shoes and ostrich leather handbags inlaid with imitation gems were introduced; In autumn and winter of the same year, crocodile leather high heels decorated with buds were introduced.

Prada legendary pioneer

Misia Prada challenges stereotypes

Miuccia PRADA is not only the heir of Prada, the world's top luxury goods, but also a leading fashion designer. She was in charge of PRADA design from 1978, and held her first women's clothing release in * *, which immediately caused a sensation. Since then, the release of men's wear, women's wear and Miu Miu series designed by miuccia prada twice a year has become an event that global fashionistas should not miss.

Miuccia prada's design is at the forefront of fashion. For her, design is a process of constant trial and innovation, which requires uncompromising exploration and experimental spirit. From this process, a series of truly innovative and impressive design elements were born, which eventually became contemporary classics in fashion.

Miuccia prada said, "Maybe I have a personality that always wants to try the impossible. When I find something impossible, that's exactly what I want to work hard for. I always try to blend opposites and disharmonies. Moreover, I am usually interested in six or seven different concepts at the same time and try to express them harmoniously. " "The things we design and produce are basically not available in the market at present. So each series has been thoroughly studied and tested, which may be modern technology or ancient technology. For example, when we decided to use gold foil, we asked ancient French workshops to re-adopt the original production methods that they had stopped using. "

Therefore, each series of Prada is full of exciting and unexpected elements, which can only prove miuccia prada's endless imagination and creativity. She said, "I will never get lost. In the face of countless changes, I am always quite rational and sober. I have never been afraid of any change. " Miuccia prada's achievements in the field of modern art are also well known. Together with Patrizio Bertelli, she leads the PRADA Foundation, an internationally renowned art gallery in Milan. Since the establishment of 1993, the gallery has held exhibitions for a series of contemporary artists, such as Mark Quinn, Walter de Maria, Carsten Holler and Barry McKee. Miuccia prada hopes that this gallery will enable Milan to "bring the deepest spiritual touch to this era through art forms".