Hospital activity planning scheme

1. Activity background: A community is an integral part of a city's population. Promotion in the community can directly communicate and serve consumers face to face, give consumers the greatest trust and have the best effect on brand promotion.

Hospitals, in particular, as a service industry, must no longer operate in a condescending manner in the past, waiting for patients waiting in line to come to the door. Now the market competition is fierce. We should do all the services from the community and the grassroots level, so that consumers can trust us, identify with us, let them know that they have oral diseases and go directly to Hangzhou Stomatological Hospital for treatment.

Target Community Analysis: Tiancheng Community is located at the junction of Tiancheng Road and Tao Qiu Road, which belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Ji Shen New Village and other communities. The community was founded in 1984 with a total population of 509 1. The population structure is mainly middle-aged and elderly people, and most of them are working-class people, which is in line with the main target group of this activity "pregnant women" (20.

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22 - 2005

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05) Statistics are13,2001-In 2003, the number of children was 77. The data of other years are unknown, but because the community structure is relatively stable and the flow of foreign personnel is less, it can be preliminarily judged that the number of young people in other years is close to the above data.

Based on the above data, this community belongs to a typical old indigenous community in Hang Cheng, so this activity should focus on maximizing social effects, supplemented by cultivating potential consumers.

Through community consultation of free clinic activities, the status of Hangzhou Stomatological Hospital in the eyes of Hangzhou citizens will be consolidated and horizontal brand promotion will be realized. II. Activity Mode: Activity Theme: _ _ Oral Health Care for Pregnant Women _ _ Activity Time: 2005 _ _ _ 2005 Venue: Tiancheng Community Activity Center/Meeting Room on the second floor of Tiancheng Community.

To lay a foundation for future hospital expansion and explore new development models.

Because this activity involves the particularity of the community, the main goal of this activity is to pursue social publicity benefits.

3. According to the current positioning of the hospital, formulate appropriate publicity policies to achieve the minimum consumption of publicity fees and generate the greatest economic and social value.

Three. Activity content: This activity combines free consultation with expert lectures, and the highlight of the activity is the health education of "oral health care for pregnant women".

And take the health care and prevention of adolescent dental diseases as the starting point of publicity.

1, activity personnel, equipment: indoor lecture audio equipment, contact the community to provide experts 1-2 consulting doctors 1-3 nurses, and some on-site staff. 2. site layout: hanging activity theme banners as activity background walls, and arranging activity publicity exhibition boards (medical record publicity templates and health education templates) and image publicity materials (picture books and health education templates) in the on-site medical consultation area.

(Work focus: staff selection, staff clothing/ribbon preparation, work position, job responsibilities, and leaflet deployment) A. Outdoor stage: 9: 00 _ 1 1: 00, consult doctors and nurses on time, and the activity begins.

Give priority to doctors' free consultation, and publicize it in combination with community lectures in preventive health care department.

Give souvenirs at the same time. B. Indoor stage: 3: 00 _ 5: 00 p.m. In order to solve the oral problems of pregnant women and ensure the health of pregnant women and the normal development of the fetus, the hospital provided the service of "health experts coming to the door" and sent famous experts from the province to conduct health education on "oral health care for pregnant women" in Tiancheng community.

Through the introduction of professional knowledge, advocate the health concept of pregnant women caring for their teeth.

Inform the public, especially pregnant women, that oral health care during pregnancy is not only related to the health of pregnant women, but also affects the health and development of the fetus, which is a big problem affecting the health and oral health of a new generation of a nation, so dental care should start from pregnant women.

Our hospital provides all consultation, examination and treatment services for all pregnant women who come to attend classes, and establishes health records for each pregnant woman free of charge and pays regular visits. During her pregnancy, anyone who comes to our hospital for medical treatment will be exempted from registration fees (except experts and special needs clinics) and given souvenirs at the same time. 4. Activity hype: 1. Pre-hype: advertisements and news of print media activities are publicized one week in advance, and radio programs are publicized one week in advance. 2. Post-hype: full radio broadcast, TV news report, print newspaper activity report and news highlights: 1 "Smiling Angel" promotion ambassador time: 19: 00-20: 30 The night before the event Location: Description of major representative communities in Hangzhou: As a powerful auxiliary means of pre-event promotion, medical propagandists went deep into the community to conduct face-to-face activities and 2. Give check card 100 copies of oral health for teenagers (the theme of news copy). Time: one week before the event, it will be held at the same time as the "smiling angel". Venue: Hangzhou, the main representative community description: Our hospital can make a check card for adolescent oral health, and come to our hospital for health check-up 3 times for free. Registration fee is free (excluding specialist outpatient service) 3 Establishment of "Hangzhou Teeth Prevention Center" Time: _ _ Location: Hangzhou Stomatological Hospital (Chun Qing Road Branch) Introduction: Establish a long-term development system of our hospital, strengthen contact with major hospitals and other medical institutions in Hangzhou, and further guide patients to our hospital for medical treatment.