Advertising Photography Art Advertising Pictures _ Art Advertising Pictures

Advertising photography is an organic combination of advertising activities and photography technology. The colorful photography art has created a new field of advertising performance and promoted the great development of advertising industry. Advertising photography has the following characteristics:

(1) Advertising photography can express advertising content flexibly and variously.

There are various photography techniques and processing methods, and the photography skills are rich and colorful, which determines that the combination of advertising and photography must have the basic characteristics of photography.

(2) Advertising photography can have a strong news color.

Because of the intuitive expression of advertising photography to products or enterprises, vivid factual rights in photos can easily win the trust of consumers.

(3) Advertising photography can truly and artistically express advertising creativity and serve the advertising theme.

The difference between advertising photography and general photography is that advertising photography must be aimed at attracting consumers and improving the promotion effect of advertisements as the ultimate goal. Advertising photography can be divided from different angles:

(1) classification of realistic and freehand brushwork.

The realistic form spread to consumers is the real product performance, while the freehand form often does not directly appeal to advertising products, but points out the advertising theme by spreading information related to the theme.

(2) the division between photographic photos and photographic paintings

Photos generally only show the advertising content in the form of photography, and there is basically no advertising language. Photographic painting is a comprehensive application of advertising language and photography to express advertising themes, in which two parts can be clearly distinguished, namely advertising copy and advertising photography.

(3) The division between product advertising photography and enterprise advertising photography.

This is divided according to the theme content of advertising performance. The focus of product advertising photography is to fully display the excellent characteristics of the commodity itself, and enterprise advertising photography is based on the image of the enterprise itself, such as scale, history, reputation, tradition, technical level, personnel quality, corporate culture and social image. Modern advertising photography is a combination of unique design and superb photography technology.

(1) Select the position of the main commodities in the space.

From the aesthetic point of view, the photographed goods should be arranged in the center or slightly off center of the picture, and the main goods should occupy at least 2/3 of the whole picture, leaving a certain gap from top to bottom, so as to attract people's attention.

(2) Layout background

Background plays an important role in highlighting the subject image and enriching the subject connotation. In the selection and arrangement of the background, we should not only strive to be concise, so that the main products are eye-catching, but also strive to make the background and the main body form a tone contrast.

(3) Run out

Advertising photography is very particular about using up light. Even the best idea will fail if the light is not used properly. Photographic light can not only truly and completely reflect the physical appearance, express the ideological theme of advertising, but also well express the texture of goods and produce the effect of strengthening color.

(4) Select negative film

Choose color negative or black-and-white film according to different main commodities. Some commodities are more suitable to use color negative to highlight their distinctive and vivid characteristics; Other commodities are more suitable for using black-and-white negatives, resulting in dignified, calm and three-dimensional effects.

(5) Using darkroom technology

In order to better express advertising creativity and enhance the visual effect of advertising photos, darkroom technology can be used.