Traditional Culture Encyclopedia - Photography and portraiture - Does taking wedding photos belong to commercial photography?

Does taking wedding photos belong to commercial photography?

Don't belong.

Commercial photography, as its name implies, refers to photography activities for commercial purposes. In a broad sense, it includes the production of all images used to sell goods, write events or introduce books, while in a narrow sense, commercial photography usually refers to advertising photography, not only because advertising photography plays an important role in it, but also because of its natural and strong commercial color.

Commercial photography, also known as commissioned photography, was despised in early years. However, as the backbone of applied photography, it has always inspired pioneers to make unremitting efforts to develop new technologies and broaden the artistic field.

In modern times, the cooperation between commercial photography and commercial photo library is a common mode. The photo library will entrust photographers to create photos of a certain theme or commercial photographers to upload their own photos on their own initiative and entrust the photo library to act as an agent. With the advent of the photography era, the role of commercial photography has become more and more prominent, and many commercial photography photo agencies have appeared in China, such as Oriental IC and 8-unit photography network.

In China, the proportion of commercial photography in the pure sense is not very high. Simple product photography (whose basic requirements are clarity, sufficient levels and complete pictures) still occupies a large market share, and many enterprises do this work by themselves with a fool camera. The market demand is not very high. Many domestic commercial photographers are living in an unsustainable state, which is not directly proportional to their talents. The prices offered by some enterprises have squeezed their creative space, so that photographers can't even afford to rent sheds, so their artistic gold content is also greatly reduced. Commercial photographers often wander between serious artistic pursuit and cruel market reality. This is not surprising. Many people dream of shooting high-quality things with artistic creativity.