Gold-lettered signboard for fashion display

X "Fashion Broadcasting" explores a way of experience production for domestic fashion TV programs.

Li Suifeng, the director who often interviewed with Mr. Ou Zhihang in those years, remembers his public relations and promotion consciousness best. Every time I go to Beijing and Shanghai to interview some fashion activities, Mr. Qu Zhihang will seriously introduce his programs to fashionistas who don't know the programs, and then interview professionals, so that their programs will soon attract the attention of the industry. In this way, the popularity of "fashion show" is expanding, and there are more opportunities to participate in fashion activities, and even to film abroad.

Compared with TV programs of other local TV stations, fashion shows are all original works shot by themselves, so they have accumulated a lot of rich experience in TV production. Later, Hunan Satellite TV and other TV stations also came to Guangzhou to learn from them.

Fashion show is the soul of my career lifeline.

Qu zhihang

Producer and host of fashion programs of Guangdong Satellite TV.

Social part-time: member of Guangdong Radio and Television Association; Member of Guangdong Branch of China Photographers Association; Member of the Clothing Appraisal Committee of China Fashion Designers Association; Director of Guangdong Fashion Designers Association; Executive director of Guangzhou Fashion Designers Association; Many freelance writers and photographers in domestic media.

Reporter: What made Fashion Show the first fashion TV program in China?

Qu Zhihang: Guangdong is the frontier of reform and opening up. Guangdong has always been innovative, ranking first in the country, and the fashion industry is very developed. The most important thing is that Guangdong people dare to innovate their ideas. There are many institutional innovations in Guangdong, which gives us the opportunity to do things that others can't. At the same time, it has been adapting to the development of the times, so it can persist today.

Reporter: As the founder of the first fashion TV program in China, do you consider yourself a fashionable person?

Qu Zhihang: As the founder and executive producer of fashion show, no matter what others think, I always think I am not a fashionista. I'm not influenced by the trend, I don't chase famous brands, I don't change my mobile phone frequently, and I still drive that red Civic 65438 to 0996 with my hair style for more than ten years. I basically don't surf the internet, have never been in a chat room, and have never been affected by the fever of going abroad, except. But I think fashion should mean that you have a very cutting-edge feeling. When you do such a fashion program, you must have your own taste and vision to locate your content, so that you can make and package fashionable things.

Qu Zhihang: No, I didn't know how long I could do it at first. I thought it would be gone in half a year at the most, and my heart was still calm. I have something unimaginable before, especially on the spiritual level, but it doesn't mean that I don't cherish social recognition and honor. I don't know what others think of honor. I enjoy what I get by accident.

Reporter: From the production and hosting of TV programs to graphic photography, do you think this TV program has made you?

Qu Zhihang: Since 1994 founded the fashion show, I have formed an indissoluble bond with the fashion circle. My interest in writing and photography has enabled me to take countless photos, write down numerous reports and comments and publish them on many fashionable print media and the Internet while doing a good job on TV. I hope to be "professional" in TV guiding, program hosting, article writing and photo photography. I think as long as a person's IQ is not too low, as long as he finds the most suitable field for development, and as long as he devotes himself to his career, he can always achieve something. I like to be recognized for my efforts and creations in many fields, such as TV, commentary, photography, etc. I also enjoyed the fashion show, which has a lot of people's efforts, and the benign interaction with my diversified development. As a Guangdong TV personality, I feel gratified and proud to be the first person in China's "Best Fashion Review" and "Best Fashion Photography" at the same time, but I also think that all my personal honors are actually the honors and affirmations won by "Fashion Show". Without this program, without the concerted efforts of my colleagues Qi Xin, I wouldn't be who I am today.

District Zhihang: Fashion is being accepted and respected by the world in an unprecedented situation, and almost all aspects related to public life are in close contact with fashion. As a fashion media person in China, I have an obligation to try my best to promote the progress of China fashion, and I really regard this as my mission. We don't reject foreign fashions, but we should never ignore China's things. I prefer to look at China's fashion and its changes in recent years with a tolerant, appreciative and responsible eye, rather than with a critical eye. Yes, China is still backward, and China is not perfect. I sincerely hope that my efforts and efforts, as well as my giving up of rest and many comforts in life, can play some roles in China's fashion industry and social progress and contribute to Guangdong Satellite TV, which has given me many opportunities and space.

Personality and sense of mission make me constantly exercise and fight in the ocean of fashion. The more you know, the more you feel that you lack knowledge. As long as I am in this field, I am willing to work hard.

I feel that the success of fashion release should be due to favorable factors such as weather, location, people and so on. At that time, there was such an environment and opportunity for us to run such a program. Of course, among these factors, the human factor is very important, and the cooperation of several people is a test.

I remember that we didn't know what was the best thing to do at that time, but we kept making progress and learning. We were very happy when we saw many new things being made. In fact, I hesitated when I first went to the Pearl River platform. I don't want to leave this group. We get along like brothers and have the same hobbies. It's really hard to get.

A group of people are having a fever.

Ruan Aihua (editor of that year) is now the producer of Happy Travel of Guangdong TV Station.

I think people who do fashion shows must be enthusiastic and passionate. Be sensitive and enthusiastic about beautiful things and new things. Ou Zhihang is a typical person with a fever. He only sleeps for three hours a day, but he can still have the spirit to do things and talk to you all the time.

Wu Jie, who is about to retire, can still do fashion shows because of his hobbies. They are so enthusiastic. If you have the passion to do the program, you can infect others, even the audience.

Of course, there is another reason-"coquettish", which is to love beauty. From watching beautiful women to shooting beautiful women, from shooting fashion to buying fashion, we have gained a lot of experience from this program and improved our aesthetic ability.

I was one of the first directors that year, and I had deep feelings for this program.

I remember that our first program was shot on the plane to Beijing. At that time, singer Wei Wei happened to be sitting on the plane, and District Zhihang took the initiative to chat with her in the first class and recommended her to our program. As a result, she accepted it gladly and took us to her home for an interview when she got off the plane, so we made a beautiful project. This makes our first program very vivid and has a high starting point.

At that time, the packaging of other programs was very simple, but we had noticed it, so we tried to be fashionable and avant-garde in packaging. Of course, it is not easy to do this, but now it seems that we have done a good job.

It is a typical case.

Guangzhou's fashion industry is more developed than any other city. In the fashion industry, fashion media also develops with the development of fashion industry, from less to more, and gradually grows. Fashion media has the trouble of adolescence with unstable development, and of course it also has the joy of growth.

At that time, the colleagues in the "Fashion Show" program group explored their own experience in making TV fashion programs with several machines, and they were full of nostalgia and sighs for their work passion. They also unanimously stressed that the starting point of this program is very high. Ou Zhihang, who still dominates the direction and content of Fashion Show, even stressed that this program has created all his honors. He said that any personal praise for him is actually a praise for the entire program production team.

Fashion Show participated in and co-organized the first Guangdong Model Contest. The 1st and 2nd China Fashion Designer Student Works Competition; Huaxia Nishang 2000 large-scale Chinese costume culture exhibition, as well as some national model competitions in Guangdong and the promotion of many clothing brands. Fashion shows have a long history of 10 years, and still maintain a strong vitality.

Fashion Show not only has great influence in Guangzhou, but also has a loyal audience and enjoys a high reputation in the industry. Many local TV stations have been to the "Fashion Show" program group to learn from the classics, and are often invited to interview in various places.

After ten years of hard work, fashion shows always grow up in the process of updating and changing their programs, and also become more mature and powerful in this process. Therefore, "Fashion Broadcasting" has become a typical case of fashion TV programs in China, and has been widely used for reference by peers.