What is the proportion of merchants in Meituan?

If it is catering, the percentage is higher. At present, the proportion of the US delegation is 20%.

In other words, every time a merchant sells 10 yuan, 2 yuan belongs to Meituan.

There are strategies to increase group buying income and reduce business attraction.

1. Compare the commissions of several major platforms and choose the cooperation with the lowest proportion:

The commissions of Meituan, Hungry, and Xinmeida are different in each region; At the beginning, you can compare which platform is low and which one to cooperate with.

2. Choose cooperation with promotion effect and high cost performance:

For example, the promotion of Meituan, the promotion of advertising space, and the ranking ofNo. 5. 10. 15.20.25 on Meituan's homepage are sold in blocks according to the price and the number of users. Shops can buy advertising space in any distribution area, and the ranking of a university area costs more than 100 a day. If you are hungry, you will be charged according to the number of clicks, which is about 1 to 30 cents each time. You can choose by yourself, just like Baidu's HIVE BOX bidding ranking principle.

3. The choice of dealers:

Sometimes in Dada, food delivery is a part-time job, which often increases the delivery fee. If you are hungry, Meituan's own distribution team will only pay attention to its own list. For a store, you can find some local distribution teams to cooperate for a long time.

The biggest advantage of this third-party distribution team is that the distribution cost is relatively low, and at the same time, it can send the list of several platforms and the list of telephone ordering in the store. Such accounting accounts are also conducive to statistics. If you want to find a distribution team, you can try to find your local distribution team on runner.

4, two-pronged, eggs are not put in one basket:

In essence, Meituan and Hungry mainly bring orders to our store, and they charge commissions for the orders. However, if we already know that people in our store are sometimes in the US delegation and hungry, it will not be worth the loss for our store.

It is equivalent to a customer of our own store, but when we place an order with Meituan and Hungry, Meituan and Hungry take the commission. For the boss, didn't he lose his wife and lose his soldiers?

Other stores, they are all making their own official WeChat account, which has their own WeChat restaurant address and the address of Meituan and Hungry. Usually, which platform has a large subsidy will be the main push.

At the same time, we also promoted our own WeChat restaurant, and established our own official WeChat account to order food with the three-meal food system, so as to guide customers who placed our orders in the US delegation and those who were hungry to place orders in their official WeChat account. Synchronization, with a three-meal system, you can order food by phone, and a system can eat customer orders in class. You can also do customer marketing on a regular basis, and take part of the withdrawal fee from the platform investment to do your own independent online store operation.

In this way, there is no need to commission the platform, and it also stabilizes the customer base. You can use Meituan and Hungry as tools to guide you to open a shop. In the end, the real operation is to stabilize existing customers and improve the taste of the dishes themselves. This is the long-term way.

Reference link: Baidu Encyclopedia-Meituan. com