Bazhou photographer's association

Liu, dressed in a suit and tie, sat in the center of the meeting, his eyes focused, mature and steady. The image of such a CPPCC member in Yuli County, Xinjiang, is quite different from the "background is too fake" that netizens are familiar with. On the Internet, he kept a simple and honest smile, "Be an interesting person."

Liu told the Red Star journalist that he was born in Guizhou, grew up in Suzhou with his parents who worked, dropped out of school at the age of 16, and had many experiences in working and starting businesses in various places. After the business failed in the summer of 2020, I was introduced by a friend to sell fragrant pears live in Korla, Xinjiang. 202 1, went to Yuli county to sell honey and black wolfberry.

In a live broadcast in the summer of 2022, because of its rough appearance and beautiful scenery behind it, netizens questioned its background after post-processing. He smashed the barrel to prove the authenticity of the background, and was later "madly re-created" by netizens, which made the stalk "the background is too fake" burst into red.

In the live broadcast, Liu threw the bucket into the river to prove that the background behind him was not fake.

Zhou Bo, head of the e-commerce office in Yuli County, said that Liu looks naughty and casual on the Internet, but he is a person with feelings, ambition and positive energy. He not only brought his own goods, but also helped Yuli County to cultivate talents, establish an e-commerce matrix and boost the development of local agricultural special products.

Liu Jia, head of the Foreign Publicity Office of Yuli County, said that Yuli County is rich in agricultural specialties and tourism resources, and Liu was elected as a member of CPPCC, and Yuli County cherishes such e-commerce talents.

In 2022, Liu directly brought more than100000 goods. Elected as a member of the CPPCC County Council, he felt "a little more responsible", and the small goal in 2023 was to bring goods 1 100 million.

"When you become a member of CPPCC, you will have more responsibilities."

Liu claimed to be somewhat surprised when he was elected as a member of the CPPCC in Yuli County, Xinjiang. "Suddenly, I received a phone call asking for a meeting."

On February 26, 2022, at 65438, he went to the meeting of CPPCC in Yuli County on time to "show off" the image of CPPCC members in the circle of friends. In the photo, he is dressed in a suit and tie, sitting in the center of the venue, his eyes focused, mature and steady.

As a result, he once again became a hot topic and was reported by the People's Daily, CCTV and other media.

Liu attended the meeting in Yuli County.

In July 2022, he was questioned by netizens in a live broadcast that the background was too fake, because some rough and crazy appearances were incompatible with the beautiful scenery behind him. In order to prove the authenticity of the background, he immediately threw the bucket into the river and ran barefoot to the cold river to pick it up.

This originally simple live recording screen suddenly became popular on the Internet.

Liu Ye was surprised. Why did he suddenly get angry? This video made him directly increase the whole network powder by 6.5438+million. Originally, several platforms added up to less than 654.38+0 million fans, and suddenly he became an online celebrity with 654.38+065.438+0 million fans.

He said that all his videos were taken casually, improvised and without scripts. This has something to do with his personality. He prefers freedom and just wants to express "fun".

In the video, he is used to laughing at himself and doesn't care about the ridicule of his appearance by netizens. He also bluntly said that he did "have some ups and downs." He wrote "height 158, weight 158" in the profile of Tik Tok account "Territorial Alimu".

In the WeChat circle of friends, he left a message "Sincerity is the killer". In the live broadcast of selling honey, he always tries to make bees sting himself in different ways, and then simply and honestly howls and laughs.

In the live broadcast, Liu's face is always swollen by bees.

He said that he tried to show his true self and scene, and truth was the key to impress netizens. His "anxious proof" background is true, which makes netizens ridicule and starts a round of "crazy second creation". The figure of the barrel thrower is cut in various scenes, appearing in the crater and outer space, dancing with the members of the dance troupe and pacing on the wings without any sense of disobedience.

Why is it popular? Liu analyzed, "Maybe everyone is busy."

Behind the carnival, Liu's sales soared. Some fans ridiculed: "It is better to throw a bucket after being stung by a bee 100 times."

In the past year, he mainly sold honey and black wolfberry, which directly brought 10 million yuan. After being elected as a member of the CPPCC County Council, he felt "a little more responsibility" and set a small goal for 2023, 1 100 million goods.

Liu shoots a video of selling honey.

He and his team members recently filmed a video, "Yes, I became a member of the CPPCC, but I am not very proud, just a little more responsible, and what I am doing has not changed."

In the video, several partners behind him cheered, and he stood in front and grinned, revealing two rows of teeth. Then I added: "Handsome or not, I am the representative of Yan value."

Originally, I just wanted to travel to Xinjiang, but now I am taking root in business.

The 25-year-old Liu was ridiculed by netizens as a 45-year-old. He smiled and said, "I'm getting old mentally." He said that all the friends he made at the start-up stage were post-70s. He doesn't go to bars, play mobile games, and has no 25-year-old lifestyle.

Liu told the Red Star journalist that he was born in Guizhou, grew up in Suzhou with his parents who worked, dropped out of school at the age of 16, and had many experiences in working and starting businesses in various places. He said he had a hard time when he was a child. His parents rented a small house outside the Suzhou factory. There is only one raised bed at home. When he was in junior high school, he and his brother slept in the upper bunk, and his parents slept in the lower bunk.

After he didn't go to school, he began to work and went to construction sites and factories. The best job is to work in a mold factory, with five insurances and one gold. He wanted to work hard, but he fell down after standing for a long time because of knee problems since childhood, and was later dismissed by the company.

For one year, he stayed at home, taught himself UI design and graphic design, and tried to write online novels. Then I started my own business in Suzhou, with ups and downs. In July 2020, after failing to start a business again, Liu Jing was introduced by a friend and went to Korla, Xinjiang to help a grower sell fragrant pears. He decided to give it a try and travel to Xinjiang to relax.

In a month, he helped several growers sell more than 30 tons of fragrant pears. Alimu met at this time. This is a young man from Korla. At that time, Liu didn't want to appear, just wanted to do something behind the scenes. When selling fragrant pears on platforms such as Tik Tok, Alimu appeared.

In 2020, after staying in Xinjiang for more than a month, Liu returned to Su to continue his work. In August of 20021year, he went to Xinjiang again, started selling honey with alimu, and registered the account of "territory alimu".

Zeng Rui, a girl from Yibin, Sichuan, is Liu's partner and good friend. She used to run a company in Shenzhen, doing intellectual property services. On 20 19, Liu asked her to register the trademark, and the two met. 202 1 summer, Liu promised that "selling honey in Xinjiang can be 100% successful", which fooled Zeng Rui.

Zeng Rui said that they stayed in Korla for about two months and then went to choose products. They thought the environment and resources in Yuli County were good, so they went to Yuli County.

Zeng Rui feels that although Wei Li is far away, it is no stranger, psychologically more relaxed than big cities, and even has a sense of belonging. Liu Ye likes the countryside there. He is comfortable there. Sometimes he runs against the wind in the wilderness and feels particularly free and relaxed.

Liu likes Yuli's Sky and Yuan Ye.

After returning to Suzhou at the end of 20021,Liu went to many places all over the country to learn about the honey market. He said that since he was going to do this, he should know more. He has decided to take root in Xinjiang and insist on being an e-commerce company for agricultural special products.

I often only sleep for three or four hours for filming.

In Zeng Rui's view, Liu is a particularly hard-working person. He looks simple and casual, but he is serious.

When he was with Liu, Zeng Rui was sometimes surprised by his perseverance. She was stung by bees many times during the filming, and each time she was very painful and swollen badly. It will take a few days. She still has psychological shadows, but Liu is stung every time she broadcasts live, and her eyes are swollen into a crack. "It hurts to think of it."

Alimu left their team for a while. Liu said that the young man was just scared by bees.

For a long time, this team was composed of Liu and Zeng Rui. Liu is in charge of live broadcast and operation, and Zeng Rui sometimes helps shoot videos and is in charge of customer service most of the time.

"Sometimes I see bad reviews in the middle of the night, and I have to reply quickly." Zeng Rui said that she often keeps returning messages with her mobile phone. Liu is busier. Responsible for live broadcast, editing, product selection, cooperation with beekeepers and enterprises, and operation.

Zhou bo first met Liu on 202 1. Liu looked for product cooperation and found the person in charge of the Yuli County E-commerce Office. Zhou Bo felt that the young man's first impression was that he was ugly, but he soon discovered that Liu was "sentimental and ambitious" and had a lot of experience in the field of e-commerce.

Zhou Bo told Red Star News reporter that Liu is a very pragmatic person, always busy with work and easy to get along with.

Liu said that he worked as an Internet platform, an e-commerce company and later as a media company during his entrepreneurship in Suzhou, and he did have a lot of "trial and error" experience in this field.

Many of the videos he posted on the platform were recorded and edited with clips that were interesting during live broadcast. These works look a little rough, but they try to be interesting. He said that roughness is not important, and laughed at himself, "I am rough, how can I make my work exquisite?" But in fact, he is very serious and attentive.

Zeng Rui sometimes can't stand Liu's seriousness. Sometimes in the middle of the night, he suddenly remembered to go somewhere to shoot a video. He always said that he would leave. "I feel like I've been working." Zeng Rui said that they spent most of their time in Yuli County, but they also went to many places in Xinjiang.

Liu and Zeng Rui went to many places to look for shooting places.

Liu said that because he is too busy, he often only sleeps for three or four hours at night.

He said that the popularity was unexpected, but the development in Xinjiang was expected, but there were many hardships and difficulties in the middle.

Before the explosion, although there were not many fans, Zeng Rui felt that the product sold well as a whole. After the news that "the background is too fake" broke, they suddenly became busier, and the team finally began to recruit people, with special customer service and photography.

Liu introduced that there are currently 14 people in the team, all of whom are "post-95" and "post-00". Many of them are novices. Liu trained for a few days, and then they gradually began to work.

Liu said that he intends to spend the Spring Festival in Yuli, and the plan for 2023 should start ahead of schedule.

Become a "valuable talent in Yuli County"

According to information from official website, Yuli county government Yuli, also known as "Luobnuoer", is named after Lop Nur, which means "a lake with abundant aquatic plants" with a total area of 59,200 square kilometers. In recent years, Yuli County has accelerated the construction of a modern economic system and comprehensively promoted rural revitalization. Based on its natural resources and unique advantages, Yuli County takes oil and gas exploration and development, new energy, equipment manufacturing and aerospace as the main direction of industrial development, and leads rural development with industrial revitalization.

Liu Jia, head of the Foreign Affairs Office of Yuli County, introduced that Yuli County has vigorously cultivated the "three Luo" industries featuring Apocynum venetum, Luobu sheep and Luobu people's village scenic spots, and launched agricultural special products such as Apocynum venetum honey, apocynum tea, black wolfberry, roasted whole sheep, fragrant pear paste and xiaoyounang, which promoted the high-quality development of county economy and promoted rural revitalization to a new level.

Liu Jia told the Red Star journalist that Liu's election as the secretary of the county party committee was a measure to optimize the business environment and cherish and retain talents in Yuli County. Liu's live broadcast with goods became an online celebrity, which played an important role in the development of local agricultural characteristic industries, tourism and cultural propaganda.

"Yuli County has always attached great importance to the development of e-commerce industry and has a good e-commerce foundation." Zhou Bo said that in August 2022, the secretary of Yuli County Party Committee also had a discussion with the e-commerce anchor in the county, and Liu Ye was invited.

According to Zhou Bo, Yuli County is the first batch of state-level e-commerce comprehensive demonstration counties in Xinjiang. 20 15 began to explore and develop. Now e-commerce industrial parks and e-commerce associations have been established, and many individuals who used to do e-commerce have gradually become upstream factories and enterprises.

Zhou Bo believes that e-commerce has brought changes to the agricultural characteristic industries in Yuli County. It used to be a primary product, but e-commerce needs to be sold on the shelves, which not only increases sales, but also promotes the scale of the industry and the standardization of products.

Zhou Bo said that after Liu became popular because of his "fake background", he brought more traffic. "It is equivalent to installing a larger engine on the original basis." In a document, the Yuli County Bureau of Commerce and the Industrial Information Bureau introduced that Liu sold 50 tons of honey and 30 tons of black wolfberry in just two months, which directly led to the shortage of honey and black wolfberry in Yuli County.

"He is the talent we need in Yuli County." Zhou Bo told the Red Star journalist that Liu not only brought his own goods, but also organized and trained all young people who were willing to broadcast live with the e-commerce association. Up to now, online training has been held for 4 times and offline training 12 times, and the media matrix of Yuli County has been initially established.

In the autumn of 2022, when Populus euphratica was at its most beautiful, the self-media matrix composed of 12 people publicized Luobuzhai Scenic Area. In less than two months, the exposure of scenic spots rose from the previous 60 million to 240 million.

Zhou Bo told Red Star News reporter that the next step of Yuli County's planning is to establish a rural revitalization live broadcast base led by Wei Liu, so that more people can join in this field.

Liu bluntly said that in Yuli County, the e-commerce anchor was not so "involuted", and his entrepreneurship was also strongly supported by the local government. Today, in addition to being a member of CPPCC in Yuli County, he is also the president of Yuli County Bee Industry Association and the vice president of Bazhou Media Association.

Liu told Red Star that he had established in-depth cooperation with many beekeepers and enterprises in Yuli County. "How can we make the cake bigger together now?"

Red Star journalist Yang according to the interviewee

Tang Huan Peng Jiang's editor