Traditional Culture Encyclopedia - Photography and portraiture - Five composition rules are used to take good product photos.

Five composition rules are used to take good product photos.

In any case, the ultimate goal of product photography is to attract the audience's attention to the products you want to highlight. All the pictures are arranged for one purpose, focusing on products and creating stories from simple scenes. What are the common composition rules when taking pictures of products? Let me explain to you five composition rules-1,front, center and absolute symmetry-in order to take a good product photo. Sometimes, the simplest is always the best to use and the easiest to impress others. Just like the brainwashing advertisement on TV, it is simple, ugly and scolded, but the effect is the best. We don't even need to consider the layout and collocation, just simply put the product in the center of the picture and expose the key places directly under the lens. Since there is nothing else on the screen, the product becomes the absolute center and the absolute focus. Of course, we don't need to shoot the whole product completely. We can also shoot only part of it and let the audience make up the rest by imagination. 2. Negative space. The last effect as mentioned above is to make up for it by imagination. Setting negative space in the picture can stimulate the imagination of the viewer and give the product a breathing space. We can use the rule of three points to make the product occupy one third of the picture and leave the rest blank. Of course, there is another purpose to do this, that is, to leave some space for the copy. After all, strong copywriting is also an indispensable part of product photos. If the picture is too full, there is no place to write a copy. 3. Odd number rule. Odd number rule is a very interesting concept about composition because it works on a very subconscious level. Simply put, when the number of subjects in the picture is even, the viewer will involuntarily divide the subjects into equal parts, thus losing the center of gravity. When the number of subjects is odd, the picture will become more tense because of lack of organization, and one subject can be highlighted as the center of gravity. With this rule, we can create stories by setting the number of themes to make the picture more interesting. Of course, this is only a subconscious feeling, which may not be effective for every theme, depending on the content and arrangement. Moreover, whether it is an odd number of subjects or an even number of subjects, the number of subjects needs to be controlled within a certain number, such as within seven. Too many topics will not make the brain subconsciously split itself, but will be regarded as a whole. 4. The focus of the difference. Focal difference refers to the use of the depth of field of the picture, the main body of the product is placed in the foreground depth of field, and the background is out of focus, so as to separate the main body from the background and achieve the purpose of highlighting the main body. By setting the placement and modeling of the product and setting the background and content of the whole scene, a clear story concept can be provided for the product, not just a simple close-up shot about the product. Just like the picture below, there is a knife in the trunk, and behind it is a vague person and a burning fire. With such a simple scene, you can know that it is outdoors. The knife here is not only a knife for peeling potatoes in the kitchen, but also a tool for survival. Although the background here is out of focus, it still guides the content of the story and does not interfere with the expression of the subject. 5. Aerial perspective. Compared with the shooting angle of 45, the top-down perspective is more intuitive and it is easier to show the whole picture of the product. Using the depth of field, you can also create an out-of-focus background through the height difference between the product and the placement platform, making the product more prominent. This method is very effective for food photography, especially for Chinese food that needs to show all the contents. The above are five composition rules for taking good product photos. If you want to learn more product enhancement courses or post-PS courses, you can come to portrait enhancement courses. There are professional courses from zero foundation to proficiency, and there is free study time every day!