Traditional Culture Encyclopedia - Photography and portraiture - Making Posters for Mid-Autumn Festival —— How to Design Posters for Mid-Autumn Festival
Making Posters for Mid-Autumn Festival —— How to Design Posters for Mid-Autumn Festival
Because the computer I use has a general configuration, a few more effects of the files in Photoshop will become the boss and run very slowly.
In the new file, use the "T" tool in the toolbar to set the color. I used festive red. Type the text, copy the text layer, hide the text layer under the next layer, and use the hidden text as a backup. As I said, always leave your hand behind.
2. Right-click the copy text layer, select the pixelated layer, and confirm.
3. Hold down the Ctrl key and click the layer indicated by the arrow in the figure with the mouse. This is a very convenient way to get the constituency. After the operation is completed, the dotted line in the figure is the area we selected. When the selection exists, all operations are only valid for the range within the selection range.
4. Create a new layer and use the linear gradient tool to pull a short gradient from the top of the text in the new layer. I chose gold. Do you like egg yolk moon cakes? Ha ha.
5. Create a new layer again, and repeat the method in step 4 to get the text selection again. We still use the gradient tool, this time the color is darker than the big red we used before. Pull up a short gradient at the bottom of the selection to see if there is any difference. The words are touching.
6、
Go back to the layer shown by the arrow in the figure and give him a special effect of writing and strokes. It is also important to set a darker color and a suitable size. You can enlarge the file several times to see the effect.
7. Select the move tool in the toolbar and use the arrow keys on the keyboard to move the current layer to the right several times to create a three-dimensional effect. You can also move in other directions, at all four corners.
8, back to the text layer, still use the method of step 4 to get the selection again, and then create a new layer. Select the Stroke tool under the Edit column and set the appropriate width and color in the pop-up dialog box. I used white.
9. Press Ctrl+D, which is the shortcut key to deselect. Now use the moving tool on the toolbar to move in the same direction as step 8 several times to find the desired effect. That's enough.
Finally, you can merge all the layers except the background layer, move them into your poster file, put them in a suitable position, resize them, and match them with words and photos, and it's almost done.
Come on, my fellow citizens.
How to Design Posters for Mid-Autumn Festival The Mid-Autumn Festival is approaching, and the National Day is approaching. It has also entered the traditional golden sales season of "Golden September and Silver 10". In the face of the upcoming Mid-Autumn Festival promotion, the most important thing is to design an infectious poster that can catch people's eyes instantly, so that customers can directly contact the most important information and be deeply attracted.
The poster design of Mid-Autumn Festival needs to pay attention to the following five principles.
First, the principle of relevance To make the works consistent, we must first adopt the principle of relevance, also known as the grouping principle. Poster designers should first group people, things and words to improve the communication effect of information, and these choices are bound to be related to products. Secondly, putting all the parts together can produce a stronger impact force than a single loose structure. When several similar items are compared together, these items form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.
Second, the principle of repetition.
The repetition of shapes, colors or some numerical values can make the work consistent. When a design element is used repeatedly in different parts of a plane, the audience's eyes will naturally follow them, and sometimes even if it is not put together, it will still be regarded as a whole visually. I will subconsciously draw a line between them in my mind.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns will produce very interesting visual and composition effects in the background, connecting the elements of the background and the foreground.
Repetition is also an effective strategy to persuade the audience to compare some products. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes.
Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience.
Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. Repeating the main elements can create a sense of strength, and when you see one, you will think of another. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey.
How to design a poster 1, the poster elements are: the moon, moon cakes, bamboo, rabbits, Chinese characters and auspicious clouds.
The theme of the poster is the blue night sky, which is in line with the Mid-Autumn Festival. If I were, I would use blue, too.
3. The color of the poster is a bit too heavy and depressing. In addition, there are too many moons, which fail to reflect the reunion atmosphere of Mid-Autumn Festival. Transparent bamboo doesn't match the Mid-Autumn Festival. Gray bamboo and the lack of the moon and the deep night sky support a gloomy atmosphere. The typography of fonts and moon cakes is rather confusing. At first glance, there is no eye-catching place, and the focus of the eyes is lost.
4. If I design the moon, I will zoom in and out, about two, bright yellow, placed in the middle and upper part, and the background color will gradually change from sky blue to dark blue, perhaps with some clouds or stars, placed horizontally under the moon during the Mid-Autumn Festival, and other characters will be zoomed out and placed under the Mid-Autumn Festival, and bamboo will be replaced with osmanthus or other flowers.
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