How to layout the shopping center business planning and design?

Respect customers' habits, rationally lay out the shops in the shopping center, and make customers' experience in the shopping process more natural, smooth and relaxed. Whether the layout planning of berths is reasonable is not only reflected in the richness and diversity of commodity combinations, but also takes into account the practicality and the coordination and interaction between independent berths and the whole shopping center.

2. Create a shopping environment

A comfortable shopping environment can effectively stimulate consumption, while a messy shopping environment will only discourage customers. Spacious rest area, passageway with enough width, convenient escalator, warm lighting effect … all these elements can make customers feel happy.

3. Moving line planning and design

The dynamic design of shopping center should not only solve the traffic and evacuation problems, but also pay attention to the communication and interaction between internal and external people, which needs to be natural and smooth. The moving line design should avoid blind spots and dead corners as much as possible, so as to make customers feel relaxed and comfortable, and provide strong guarantee for customers' shopping behavior.

4. Incorporate innovative elements

Integrating innovative elements is the biggest difference between experiential shopping centers and traditional shopping centers. In order to enhance the customer experience, it is common practice for shopping centers to add various new elements, increase the proportion of catering, and join art exhibitions and children's parks.

In order to improve the profitability of shopping centers, we should pay attention to maintaining coordination with the shopping centers as a whole. Innovative elements should be icing on the cake, not usurping the role of the host.