What is crowdfunding?

Crowdfunding means public fundraising or public fundraising, which is translated as "public fundraising" in Hongkong and "public fundraising" in Taiwan Province Province. It consists of sponsors, investors and platforms. It has the characteristics of low threshold, diversity, relying on the strength of the masses and paying attention to creativity. It refers to an act of raising funds from the masses to support the initiated individuals or organizations. Generally speaking, it connects sponsors and sponsors through a platform on the Internet.

Funds raised by the masses are used to support various activities, including post-disaster reconstruction, private fund-raising, election campaign, enterprise fund-raising, artistic creation, free software, design and invention, scientific research and public projects. Massolution research report pointed out that in 20 13 years, the total amount of global funds raised reached 5 10 billion US dollars, of which 90% were concentrated in European and American markets. The World Bank report even predicts that the total amount will exceed 96 billion US dollars in 2025, and the proportion of Asia will greatly increase.

Crowdfunding refers to the mode of raising project funds from netizens in the form of group purchase+pre-purchase. Crowdfunding uses the characteristics of the Internet and SNS to let small businesses, artists or individuals show their creativity to the public, win everyone's attention and support, and then get the needed financial assistance.

Modern crowdfunding refers to issuing fundraising projects and raising funds through the Internet. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators.

Main features:

1. Low threshold

Regardless of status, status, occupation, age and gender, as long as you have ideas and creativity, you can launch a project.

2. Diversity

There are many directions for crowdfunding. The items on domestic crowdfunding websites include design, technology, music, film and television, food, comics, publishing, games, photography and so on.

3. Relying on the strength of the masses

Supporters are usually ordinary grassroots people, not companies, enterprises or venture capitalists.

Focus on creativity

Sponsors should first show their creativity (design drawings, finished products, planning, etc.). ) can pass the platform audit, not only a concept or an idea, but also operability.