Employment direction and prospect of visual communication specialty

The employment direction and prospect of visual communication major are as follows:

Employment direction:

1, graphic designer.

Graphic designer is one of the most common career directions of visual communication major. They are mainly responsible for the design of various print media, including Logo design, poster advertising design, picture book design and so on.

Graphic designer is a necessary position for every enterprise and advertising company. In recent years, with the development of diversified advertising media, the role of graphic design in advertising industry has been paid more and more attention.

2.UI/UX designer.

UI/UX designer is an important position in web product development, and it is also one of the hot directions of visual communication professionals. They need to participate in the whole product design process and be responsible for the design of interface and user experience. With the ever-changing needs of users of Internet products, UI/UX design pays more attention to user stickiness and experience, and is paid more and more attention by enterprises.

3. Brand planning.

Brand planner is a professional who is responsible for brand positioning, strategic planning or brand re-engineering of commercial customers. Brand planners need to have profound market insight, grasp market trends and advertising promotion strategies, as well as the ability of visual art design and accurate communication of target group information, which is the key link of enterprise promotion.

Employment prospects:

With the development of market economy, the career prospects in the field of visual communication are broader. In today's era when enterprises continue to pay attention to brand promotion and image building, the demand for visual communication professionals in various industries is rising. Visual communication majors can choose to engage in advertising companies.

Design companies, brand marketing companies, digital media companies, game companies and many other industries. Compared with other majors, the degree of freedom of visual communication is still relatively high, and it is possible to set up a graphic design studio independently, which has more room for creation and play.

Summary:

As a comprehensive design discipline, visual communication has a very wide range of applications. From graphic design to UI/UX design, from brand planning to digital media production, the diversified characteristics and abilities of design disciplines have been maintained.

In the era of continuous innovation of big data and artificial intelligence, visual communication professionals play an important role in promoting human-computer interaction, improving information transmission efficiency and enhancing user experience. With broad career prospects, it is one of the hot majors worthy of attention in the future.