Information about hideyoshi Toyoda.

Reflections on US military orders 1950, Korean War broke out. This war brought Toyota back to life. Before the company's layoff plan was implemented, it received a large number of orders from the US military. The U.S. military ordered trucks from Japan not only because it was expensive to transport chariots from the United States to North Korea, but also because it was too late. The war brought opportunities to Toyota. From 1952 to 1962, the US military has been purchasing trucks from Toyota.

While producing trucks, Toyota also began to develop cars due to the sharp increase in taxi demand. 1 95565438+1October1,Toyota launched its first car model and named it "Crown". Yinger directly participated in the development, so he personally took the first Crown car off the assembly line and then made a luxury Crown car. Yinger said: "The Crown car is made entirely by self-reliance, which shows that Toyota Motor Corporation is on track." At that time, Crown Prince Akihito (now the Emperor and his wife visited the company), Crown Prince Akihito personally drove the "Crown" car and went for a ride in the factory accompanied by Yinger. Taking the successful listing of Crown sedan as an opportunity, Japan's first flathead truck "TOYOACE", large diesel truck DA60 and Corona sedan with displacement of 1000cc came out one after another, forming a spectacular Toyota lineup for a time.

1958, Toyota formally established its own research institute and began to build the first factory specializing in automobile production in Japan. This research institute provides strong technical support for Toyota's continuous updating and improvement in the future.

1967 10, President Nakagawa died suddenly. That month, Toyota Yingzhi became president because of his recognized ability and performance. At the first press conference after taking office, a reporter asked, "Is it because you are a Toyota?" Yinger replied categorically: "I think I was chosen because I am suitable to be president."

Don't forget, before this, Toyota Hideki has been working in the forefront of automobiles for decades, and no one is more qualified, skilled and experienced than him. Under his leadership, Toyota has grown step by step.

From 65438 to 0973, with the outbreak of the fourth Middle East War, the world economy suffered the first oil crisis. For Japan, whose oil resources are almost 100% dependent on imports, the whole economic activity was greatly affected and immediately plunged into chaos. The hyperinflation in the early postwar period swept Japan again, and the demand for automobiles plummeted. In the face of economic panic, Toyota Yingzhi did not worry and panic, but vigorously carried out the campaign of saving resources, saving energy and reducing consumption in view of the limited resources, which enabled the company to tide over the difficulties.

1970, the U.S congress passed the "muskie act" to limit automobile exhaust emissions. 1974 (Showa 49), Japan also promulgated the same standard emission restriction regulations, which are more stringent. Despite fierce opposition in China, Toyota Yingzhi decided not to go on the market until the product reached the standard. Finally, with the efforts of the company's R&D personnel, Toyota is one of the first few to reach the standard, and all Toyota models have reached the standard, becoming Japan and even the world. 1974, Toyota consortium was established, with Toyota Yingzhi as the chairman. The assets of Toyota Consortium reach tens of billions of yen, with the automobile industry as the main body, investing in various economic fields. In order to cultivate enterprise talents, Toyota Yingzhi has established a series of educational and scientific research institutions such as Toyota University of Technology, Toyota Central Research Institute and Institute of International Economics.

Despite such great achievements, Toyota Hideki is still a simple person. 1September 1985, Toyota Hideki went to work, which once became the focus of Photography Weekly. In people's imagination, he should sit in the back seat of a limousine driven by a driver and lean back arrogantly. Unexpectedly, however, the car he was riding was not Toyota's top car, but he drove it himself. Even those photographers will be dumbfounded, because Yinger is 72 years old and the president of Japan's largest enterprise. But really, this is him. He missed the chip. As early as 1982, Toyota Yingzhi no longer served as the chairman, but retired to the second line and became the president. Toyota's new successor is not his own son, but the son of former chairman Akio Toyoda. From him, we can see the ancient philosophy of the East-"Tolerance is great, but perseverance is strong".

From a naughty boy who likes cars to the helm of an international enterprise, Toyota Yingzhi lived up to the trust of his predecessors, and finally successfully completed this "Toyota myth" after setbacks such as World War II, Korean War and tariff barriers. He said to his successor, Toyoda Shoichiro, who is now the head of Toyota, "I believe that my goal of occupying 65,438+00% of the automobile world market-'global 65,438+00' can be achieved in your hands."

What he wants is actually just a car dream-"There will be a road in the end, and there will be a Toyota if there is a road." Born into an automobile family.

"Intercept" US military orders.

Courage+ingenuity+brains.