The writing framework and matters needing attention of video copy for project promotion

First, the beginning part (tiger head)

The beginning plays an important role in the project propaganda film, and its role is to attract the attention and interest of the audience. The opening part should not be too long, and a few explanations will point out the theme. Commonly used methods are:

1, come straight to the point.

(For example, the aircraft carrier "Bao Tong Chain BTCC" set sail and braved the wind and waves ...)

2. Ask questions and form suspense. This method is very enlightening and thoughtful.

For example, as the saying goes, "I have never eaten pork, but I have seen pigs run." There is such a pig today that you can't eat it with money and power. You must have a token pass of quantum pig chain PB to be lucky enough to see it. ...

3. Setting the opening remarks and setting off the atmosphere are also common methods. Its function is to lead to the theme through the questions to be expressed and explained, leaving a deep impression on the audience.

For example: a coin for the villa, a coin for the tender model and a coin for the gem? !

Gem refers to all beautiful and precious stones, and also refers to stones that can be used to make precious jewelry. Generally speaking, it has three characteristics: gorgeous, rare and durable.

Growth enterprise market is well known for its special value, but at the same time, although it has the characteristics of constant value and large room for value-added growth, it also has the characteristics of poor liquidity and poor liquidity. Therefore, it has always been difficult to establish a value system platform with * * *. ...

(In fact, the opening summary of the white paper on the gem chain is already a complete video copy, which slightly simplifies some sentence vocabulary and adds rendering at the end. )

Second, the expansion part (pork belly)

The middle part is the main content of the project propaganda film, and it is also the focus and center of the whole film. Either way, you should do the following:

1, step by step, step by step. That is, constantly ask questions, solve problems, and gradually reveal problems in a certain logical order.

2. The level collapses and the paragraphs are clear. If necessary, it can be separated by subtitles, which is convenient for people to understand the various levels and their relationships. Each level can be expressed in several paragraphs, each paragraph expresses a problem, and there should be links between paragraphs. 3, the details are right and the speed is right. The details of content expression are directly related to the embodiment of the theme. Proper details can make the whole movie clear, focused and compact. Therefore, the key content should be detailed, and other related issues should be simply written.

4, the transition is natural, and care before and after. Transition refers to the cohesion transformation between contexts, and the care and response to the content after the content in cohesion is excessive. Transition generally refers to the transition between levels and paragraphs and the turning point in transformation.

Use more parallelism sentences.

For example: five unique

only ...

only ...

Use more enthusiastic and positive words.

For example, "Don't forget your initiative and go forward bravely."

"Keep pace with the times, create more glories"

Third, the end part (leopard tail)

Remember that the ending can't be a hasty ending, but it should be as strong and upward as a leopard's tail! There are two ways to end:

1. Summarize the whole film and ask questions.

2. Ask some thought-provoking questions. A good ending should be concise and powerful.

In short, the figurative metaphors of the beginning, the middle and the end are:

Tiger head, make a good start,

Pork belly, smooth and full in the middle, wrapped with materials. ...

Leopard tail, the ending should also be rave reviews, strongly echoing the theme and looking forward to the future!