Light and shooting skills of Taobao products

Lead: I believe many readers are still unfamiliar with product photography, because for ordinary photographers, they rarely come into contact with product photography. But at present, some shopkeepers of online stores will give their products to photographers, so that the photos of their products will be more professional and attract more people. Many people will wonder whether it is necessary to go to the set or rent professional tools to shoot. In fact, I want to introduce you to the three elements of product photography.

Element 1: Pay attention to product features.

As the protagonist of product photography, products certainly account for a large part! We should decide their positions, angles and shooting methods according to the characteristics of different products. In terms of color, if the product is dark or black, it is best to use white or light background, and vice versa. The black background gives people a professional and handsome feeling. Many advertisements for cars or watches use black backgrounds, which will make people sexy and attract male customers to buy them.

In addition, it should be noted that the position and angle of the subject should be adapted to the characteristics of the product itself. Professional product notes test advertising effect with eye tracking. Successful print advertising, customers should first pay attention to the characteristics of this product. Eye tracking technology has been developed for a long time. It can display people's eyes on the machine and record their staying time.

Of course, we don't have these professional equipment, but we should pay attention to highlighting the characteristics of the products when taking photos of them. The features of the object should be placed in the most eye-catching place, and the lights should not be too dim. If the features of the product are not concentrated and the light is difficult to illuminate, we can use tin foil or ordinary household mirrors to reflect the light to all the features to make the light more uniform.

Element 2: Light is the key to success or failure.

Whether outdoors or indoors, portraits or landscapes, light is a necessary element for taking pictures. Good photos should make good use of light, so should product photography. Some readers may think that the light of product photography is not important, as long as the product shines, but this is not the case. If you don't pay attention to the lighting, the shadows will be messy and unsightly; Product photography can use multi-angle lighting to balance light and create suitable shadows.

If you use non-white light to shoot, you must first adjust the white balance. In addition, the intensity of light should be uniform. If strong light enters the lens, lens glare will appear, and the black position of the product will turn gray. Therefore, it is very important to master the light, neither too bright nor too dark. Try to avoid using lamps, because lamps are not continuous light. If you use a faster shutter, there may be a flash problem.

Element 3: Make good use of shooting tools

You don't have to use a SLR when shooting online products, because web pages will compress photos. We will recommend using professional DC, such as Canon Powershot G 12, Olympus XZ 1 etc. Because professional DC usually comes with flash hot boots, and PASM mode can be customized. Of course, if you want better results, you'd better use a SLR. We suggest using aperture priority mode, because it is the easiest to control the depth of field, and you can also adjust the aperture according to the intensity of the light used.

Because the light of general desk lamps is direct, we should use butter paper to soften the light, so as to make the light of irradiated products more uniform. Sensitivity should also be adjusted to a minimum to avoid excessive noise and affect the appearance of the product.

Although the desk lamp has been set, the light at home is much weaker than that in the photo studio. Anyone familiar with photography will know that if the light is not enough, you should use a slower shutter. We need a stable tripod in order to prevent shaking during shooting.

Five Skills of Product Photography

Before shooting, the product should be carefully cleaned to avoid dust and stains on the surface.

Clearly demonstrate the appeal of the product.

The scenery should be clean, preferably with a black background or a white background.

Find the right angle and intensity of light source, and use flash when appropriate.

If you have the same series of products, you should shoot them all at once to avoid too much difference in light.