Groupon group buying mode

Groupon group buying mode is called Groupon 2.0. Groupon 2.0 originated in the United States, and its main representative websites are woot and Groupon. The differences between Groupon and traditional group buying websites are as follows:

1. Only one product or service opportunity is launched every day, such as catering, SPA, beauty salon, photography, entertainment, skydiving and golf. Most of them are offered to consumers at a price of 4-5 fold, and some even have discounts. And it is very attractive to buy in a limited time.

2. I only launch one product and service every day, the number of people is limited to "seconds kill", the number of people is limited, and the deadline-only when the predetermined number of people is reached can everyone enjoy the preferential price; If there is only one person missing, the deal can't be done. Groupon has strict restrictions on the number of group purchases, and users are very motivated to mobilize their personal contacts. Many people even put this information on Facebooke and Twitter and invited friends to buy it together.

3. Groupon mode can be simply summarized as multi-party win-win (consumers and businesses) e-commerce and offline consumption mode. Consumers, merchants and website operators have their own needs, so as to optimize the allocation of resources to the greatest extent. After the group purchase is successful, Groupon charges the merchants who need to publish the group purchase information a handling fee or a shelf fee. Groupon will charge the store 30%~50% of the transaction amount. In other words, after the group purchase is successful, the store will pay Groupon a sum of money while reducing the price for consumers. Shops are very willing to spend money on this marketing channel, taking this expense as the investment of marketing resources, but it has brought a lot of exposure and a group of consumers who may become loyal customers. Groupon has truly turned group buying into a new type of e-commerce with multi-benefit and sustainable development.

4. Traditional group buying websites, such as China Group Buying Network, have very low discounts, some of which are only 97% discount and 98% discount, and the profit space is better than nothing. And a new group buying website like woot can offer discounts as high as 20%, 30% or even lower, and the benefits consumers get from it are self-evident.

All in all: Groupon group buying mode is one every day, with ultra-low price, limited time to snap up, creating demand, impulsive consumption, and turning passivity into initiative.