What does Taobao's operation specialist need to do?

1, first of all, I am very familiar with various operation processes of Taobao; Familiar with online shopping process, skilled use of online communication tools and various office software; Be fully responsible for the daily operation of the online store, formulate the operating budget, take direct responsibility for the performance of the online store, and understand the product planning of the online store;

2. Organize, train and manage the customer service team to conduct online sales and complete the sales task;

3. Coordinate internal resources to complete procurement, logistics, after-sales and other links; Solve the problems in daily work in time, ensure the normal work of the team, supervise and continuously improve the performance level;

4. Plan and organize the implementation of the overall marketing promotion of online stores to enhance their own marketing capabilities; Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give the feasible improvement plan.

Taobao's agency operation means that stores (market stores, shopping malls) hand over the sales, customer service, decoration, optimization, through train, marketing planning and other aspects of the store to Taobao for management, and the company's professionals will carry out the store.

After the qualification examination, under the premise of not violating Taobao rules, we will adopt a promotion and marketing method suitable for stores and products to effectively improve the store traffic, conversion rate and comprehensive competitiveness of the platform.

Contents of operational services:

1. Establish an online sales platform. Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan.

Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams.

Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao.

Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design.

Product distribution on shelves: upload product information to online sales platform according to a certain template.

Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc.

SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the brand image of the network and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page is to add design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback.

Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.

Resources sogou encyclopedia-Taobao agent operation 1. Main work contents of JD.COM Operation Commissioner:

1, responsible for the internal coordination of JD.COM promotion company, planning the promotion and related sales activities of JD.COM stores, and analyzing daily marketing and transaction data;

2. Be responsible for contact and communication with operators in JD.COM, and do a good job of cooperation in all aspects;

3. Be responsible for the optimization of product titles and advertising language details, so as to obtain as much and as high natural traffic as possible;

4. Be responsible for the overall operation of stores in JD.COM Mall, including the selection of online stores, the overall planning of stores, the positioning of store styles, the layout of stores, the planning of activities, marketing and promotion, the putting of goods on shelves, and making full use of various activity resources in JD.COM to complete the company's sales tasks;

5. Other work arranged by the leaders.

Two. Requirements of JD.COM Operation Commissioner:

1, more than one year experience in store operation in JD.COM;

2. Have a full understanding of the shopping psychology of Jingdong members, strong market perception ability and keen ability to grasp the dynamic direction of the market;

3. Be familiar with the operation and management of JD.COM Mall, the operation environment of JD.COM Mall, the trading rules formulated by JD.COM Mall and the promotion methods of JD.COM Mall, and effectively use the advertising resources of JD.COM Mall website;

4. Proficient in the application of JD.COM backstage system and foreground display system (in-store classification, recommendation system, search system, etc.). ), able to put forward continuous improvement suggestions for the improvement of storefront layout and layout, and coordinate with relevant personnel to solve problems;

5. Good interpersonal communication skills, organization and coordination skills, adaptability, strong sense of responsibility and dedication. 1, fully responsible for the daily operation of the online store, formulate the operating budget, take direct responsibility for the performance of the online store, and understand the product planning of the online store;

2. Organize, train and manage the customer service team to conduct online sales and complete the sales task;

3. Coordinate internal resources to complete procurement, logistics, after-sales and other links; Solve the problems in daily work in time, ensure the normal work of the team, supervise and continuously improve the performance level;

4. Plan and organize the implementation of the overall marketing promotion of online stores to enhance their own marketing capabilities; Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give the feasible improvement plan;

5. Be able to analyze the sales data of online stores in time.

6. First of all, I am very familiar with various operation processes of Taobao;

7. They should have strong sales ability, execution ability and overall planning ability;

8. Have good online sales skills, have a certain e-commerce foundation, and be familiar with B2C operation mode and process;

9. Familiar with online shopping process, skilled use of online communication tools and various office software;

10. Master online store statistical tools such as quantum constant path and data cube; Familiar with Taobao training, taobao guest and other Taobao promotion tools; Good communication and word processing skills, fast typing speed, etc. The operation is actually bigger than the store manager, because the store manager is responsible for more people. Operation is the commander of the whole system, including traders. It is better to arrange the systematic work of the whole store staff in detail. Arrange the activities and preparations for the time period, as well as the operation of the whole commodity.