How to take a perfect photo of home textile products

Lead: Home textile products account for a very high proportion in online shopping. How do Taobao sellers continue to grow themselves and stand out from the crowd in this trend? In addition to diligent and honest management, product picture display is also very important. Besides hiring a professional photography team, can the seller take good-looking photos? Here is a brief introduction to how to take a perfect product picture with the existing conditions.

First, the choice of equipment.

Home textile photography pays attention to color reproduction, sharpness and texture expression.

Lens configuration: a medium-long zoom lens can meet the shooting needs. It can also be equipped with a macro lens, which has great advantages in showing the fabric details and texture of textiles. (home DC or ordinary SLR, as long as the method is proper, you can also take professional product pictures. )

Tripod: There is no artificial light source indoors, and natural light is used for shooting. In order to ensure the clarity of the picture, it is also important to fix the camera with a tripod.

Others: reflective board (white foam board can be used instead), art flowers and other equipment props, in case of emergency. If conditions permit, it can be equipped with 3-6 artificial light sources above 300W W.

Second, the choice and layout of the scene.

Before shooting, we should first consider the overall tone of a picture, the combination of products and how to put it correctly. According to the texture and color of home textile products, the shape of products can be arranged flexibly. It is impossible for most sellers to change different decoration environments for each group of products, so leave enough room for PS processing in the later stage.

Pure white textiles: white products are high-brightness products, and the pictures completed in the later period are mostly fresh and high-profile photos, with white or grayish white tones. Try to choose an environment where the background color is close to the color tone of the product when shooting.

Some people will have questions, the product itself is white, and the background is white, so it will be more difficult to cut the picture later. What if the edge of the product will blend with the background? In fact, don't worry, you can avoid it with a little attention when shooting, later PS? Change the background? Will it make the product simpler? Blend in? Background picture.

Pay attention to two points when shooting:

1. Pull the distance between the product and the background to at least 1.5m to create a certain sense of spatial perspective.

2. Considering the exposure value of the background and the product itself, widen the exposure ratio to avoid the edge and background of the product? Fusion? Phenomenon.

There is more than one white home textile product. When shooting, the principle of choosing a scene is to try to choose solid colors (such as white and dark gray), good and soft light (such as a layer of white gauze on a bright window), and the shooting venue should be as large as possible, not too messy and complicated.

The layout of home textile products should be full, concise and not messy as the basic principle, and the purpose of picture display is to make consumers want to buy it. First of all, consider the functionality of the product: the pictures displayed in winter are different from those displayed in summer. Summer should be fresh, bright and concise. In winter, warm products that give people a warm feeling are more popular. When finishing before shooting, pillowcases and quilts can be properly filled with fillers to make the products look fuller, and the number of pillows can be appropriately increased in the same scene. The placement position can be adjusted at will according to different situations.

Third, use the light skillfully.

The soul of photography is to use light, light? Good or bad? The success of a photo depends on the effect of the photo taken under different lighting methods in the same scene.

Artificial light source lighting: first think about the following questions, where is the visual center of the photo? What is the texture of the home textile products to be photographed? What do you want to express to consumers? How to express it? Here, taking silk and coarse cotton as examples, two polishing methods are introduced.

Silk products: In order to show the soft and smooth characteristics of silk products, the light should be evenly distributed and soft, and the effect of using soft boxes is the best. Soft boxes can be placed at the top, left front and right front of the product to illuminate the picture evenly. A soft light box with high power or slightly hard light quality is set on the side and back shelf of the product as the main light source. The brightness ratio between the main lamp and the other three lamps (auxiliary lamps) is 3: 1, which is the best. If the output power of the existing lamps is the same, the light ratio can be controlled by the distance between the lamps and the products. The main light is closer, and the auxiliary light can be put farther. The irradiation position of the main light is generally placed in the visual center of the picture, and the turning and transition of silk products are easy to produce highlights. This contrast between highlights and edges can perfectly express the characteristics of silk products.

Coarse cotton products: Due to the strong texture of coarse cloth, it is not as easy to reflect light as silk, so it is not easy to produce contrast between highlights and edges. When shooting, the light ratio of the main light to the auxiliary light should be further increased. The main light does not need a soft box, and one or two beam tubes are used to directly illuminate the rear side of the product. The height of the main lamp can be reduced appropriately. Using low angle light and high light ratio, it is easier to express the material and texture of denim.

No artificial light source: clever use? Window lamp? . Use a combination of window lights and reflectors to distribute light. With the natural light of the window as the main light and the reflector as the auxiliary light, the number and position of the reflector, the distance from the product and the shooting angle of the camera are skillfully controlled.

Four, camera settings and shooting skills

Camera settings are mainly shooting mode (aperture and shutter combination), ISO and color temperature (white balance). Try to use M mode when shooting, and manually set the aperture shutter to shoot. Try to shoot with the best aperture of the lens when the light permits. The best imaging aperture of a general lens is between F8.0- 1 1. When shooting with natural light and long bright artificial light source, first observe the luminosity value of the camera, and try not to shoot with the camera when the shutter speed is lower than the minimum safe speed (the reciprocal of the focal length of the lens used). It is best to fix the camera with a tripod. When shooting with flash, the shutter speed of the camera should not be higher than the maximum flash synchronization speed of the camera. The flash synchronization speed of a general SLR camera is1125 seconds.

In order to show the effect of blurring the background, it can be controlled by the aperture size, lens focal length and the distance between the camera and the product. The larger the aperture (the smaller the number), the shallower the depth of field, that is, the more blurred the background, the longer the focal length of the lens, the shallower the depth of field and the closer the camera is to the product. or vice versa, Dallas to the auditorium

If there is no M-class camera, you can use A-class (aperture priority) or P-class (program shutter) to shoot, and at the same time use the camera's exposure compensation function to change the shooting exposure to control the brightness of the product.

Sensitivity (ISO) setting: If the light permits, try to use a low ISO. The lower the sensitivity, the better the image quality. The light is dark, there is no tripod, and the ISO can be adjusted appropriately to realize hand-held shooting with a safe shutter. Of course, this is at the expense of image quality.

Color temperature (white balance) setting: The higher the color temperature set by the camera, the yellower the photo will be; The lower the color temperature value is set, the bluer the photo is. The key of white balance setting is how to match the camera's color temperature setting with the ambient color temperature, which is the most realistic expression of product color. Generally, the color temperature of incandescent lamps is around 3200K, the color temperature of midday sunlight is between 5000 K and 5400 K, while the color temperature of fluorescent lamps can reach about 7000K, and the color temperature of flash lamps is similar to that of sunlight.

Can't adjust the color temperature manually: both white card and gray card can be used to measure the field color temperature. In the shooting environment, take a photo with a pure white cardboard or gray card with a gray scale of 18 degrees under normal exposure, and set the white balance manually based on this photo.

You cannot manually adjust the color temperature and white balance: you can use the automatic white balance in the machine or various lighting modes. (such as tungsten lamp, fluorescent lamp, flash lamp, etc.). ).)

■ The purpose of taking pictures is to attract consumers. The color and placement of props should not usurp the role of the host. If there are models to shoot, we should pay more attention to the aesthetics and comfort of the products. Be sure to shoot around this premise. The shooting of detailed drawings mainly needs to pay attention to the texture of fabrics, sewing technology of products, zipper and seam treatment.

■ Never overexpose when shooting white and other products with high brightness colors. You'd rather underexpose them (make them darker) and then adjust them to improve the picture. If the shooting is overexposed, it will be difficult to adjust later.

V. Post-production and Precautions

After shooting, post-production is also very important. If the picture is taken in RAW format, you can adjust various shooting parameters in the software that comes with the camera. When PS background is synthesized, we should pay attention to the color matching and size ratio of the product and the background. But no matter how you do it or how you design it, you should keep some features of the product as much as possible. (For example, the color can't be changed casually, and the deviation is too great. Consumers certainly don't want to buy products with big differences between pictures and objects.

Of course, home textile photography can't be mastered in a short time. Usually you need to see more, think more, try more and shoot more. Only in this way can you constantly improve yourself. The pictures are of high quality. Through careful and honest management, I believe you will stand out among many sellers?