What is a corporate video?

As an important means to convey product information and promote product circulation, corporate videos have been widely used in commercial activities. Corporate videos have relatively independent technical and professional characteristics. The most significant difference from other photography categories is that they have both commercial and cultural attributes.

First of all, the purpose of corporate videos is to convey advertising information and serve commercial activities. Therefore, the success of corporate videos fundamentally depends on how much it plays a role in selling goods. , Therefore, it is not entirely appropriate to examine and request corporate videos from a purely artistic and purely aesthetic perspective. Whether you are creating or appreciating a corporate video, keep in mind the identity of the corporate video - it is after all a part of the product sales process. In short, attracting consumers and making products sell well is its purpose. First task. Therefore, as long as a corporate video plays a positive role in the sales process, it is a successful and excellent corporate video.