Red star treatment

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Tieba is Baidu Tieba. It is an independent brand of Baidu and the world's leading Chinese community. The idea of ??Tieba came from Baidu CEO Robin Li: to build an online communication platform combined with search engines, so that people who are interested in the same topic can gather together to easily communicate and help each other.

Tieba is a theme communication community based on keywords. It is closely integrated with search, accurately grasps user needs, and is born for interests.

The mission of Tieba is to bring like-minded people together. The establishment of Tieba relies on search engine keywords. Whether it is a popular topic or a niche topic, it can accurately gather a large number of like-minded netizens to show off their own style, make close friends, and build a unique "interest topic" interactive platform.

The Tieba directory covers all aspects of society, region, life, education, entertainment stars, games, sports, enterprises, etc. It is the world's leading Chinese communication platform, which provides people with a free online space to express and exchange ideas. , and use this to bring together like-minded netizens.

Brand value

Community model: "Baidu Tieba" is the world's leading themed Chinese community. Its form based on search engines and open keywords has become a universal Internet product The model has been widely adopted by Chinese websites, resulting in a large number of platforms similar to “Tieba”.

In December 2009, Baidu announced that it had acquired the trademark ownership of "Tieba". "Baidu Tieba" has promoted the innovation of Chinese online product models and is also the world's only online community platform that aggregates interests and themes. After ten years of accumulation from 2003 to 2013, Tieba has developed powerful products, community strength and high-quality content. At the same time, new functions such as group chat will serve as the beginning of the next decade, leading the innovation and development of the community.

Core value: Ordinary creates greatness, communication creates miracles! Here are Frankensteins who can make their own diamonds, aircraft carriers, and study parallel universes; here are extreme life-lovers who study succulent plants, etc. Bar friends have evolved their hobbies into an ultimate attitude towards life. Bar friends encourage and promote each other here to reach the peak of life.

At the same time, Tieba is a social platform for group interaction based on interests. The mobile Internet has brought new opportunities to Tieba for social interaction between neither acquaintances nor strangers. Tieba will continue to be committed to interest groups. Interact and do your best!

The birthplace of new culture: Baidu Tieba is the birthplace of the Internet’s “fan culture”.

In the talent show "Super Girl" launched by Hunan TV in 2005, a large number of fans gathered in Tieba to canvass votes for the contestants and organize online and offline activities. Since then, the "participation is production" Internet has entered the web2.0 era, and "fan culture" has become popular on the Internet. In the future, a large number of websites with this theme have been spawned.

Secondly, Baidu Tieba is the birthplace of “Internet grassroots culture”. In 2009, a netizen posted "Jia Junpeng, your mother called you home for dinner" on the World of Warcraft forum. It received 390,000 views in just 6 hours, and more than 17,000 netizens participated in replying, making it the most commonly used online term among netizens. In 2012, Baidu Tieba was overwhelmed with Internet hot spots, lighting up the "extraordinary apocalyptic year."

Internet buzzwords such as "Yuanfang, what do you think?", "Diaosi (thinking) men and women", "Tall, rich and handsome", "Bai Fumei", "Kneel down", etc. were all brewed from Baidu Tieba, triggering a trend of hot topics across the Internet.

Baidu Tieba officially held the "Diaosi Festival" on November 14, 2012, which attracted the attention of netizens and media across the Internet. The Diaosi Festival was born in response to the Internet culture, carrying forward the Diaosi culture, calling on everyone to inspire positive energy, and setting off a counterattack trend across the Internet.

In 2013, activities such as "My Fun" and "Hobby Master" added color to Tieba.

In 2014 and beyond, better Tieba belongs to more talented netizens.