Beauty details daquan

Clé de Peau Beauté is abbreviated as CPB, which means "the key to beautiful skin" in French and "the key to skin" in Chinese. It is a brand owned by Shiseido in Japan.

Basic introduction Chinese name: Key to Skin English name: cle de peau beaute was founded in 1997 Company: Shiseido Japan's industry: skin care abbreviation: CPB brand profile, brand culture, development process, its products, new products on the market, skin care products, base cream, make-up, core technology, brand profile cléde Peau beaute in/kloc-0. The sales points that always pay attention to service and quality are selected in the most luxurious and high-end section of a city. So far, this product has opened franchise stores in more than a dozen countries and regions around the world. In China, CPB has set up counters in Beijing, Shanghai, Shenyang, Dalian, Harbin, Changchun, Tianjin, Taiyuan, Yantai, Xinjiang, Suzhou, Hangzhou, Chengdu, Xi, Changsha, Wuhan, Guiyang, Xiamen, Nanning and Kunming. Hollywood Hua Dan Amanda Seyfried once again speaks for CPB. The key of brand culture CPB skin, the full name is Clé de Peau Beauté, and the brand name is French, which means "the key to beautiful skin". The Key to the Skin was specially developed by 1982 for royalty and celebrities all over the world, combining Japanese high-tech and modern French aesthetic concepts. The product development of CPB skin key is based on the study of skin cells. From the first generation of "cell management theory" to "enzyme management theory" to today's fifth generation of "bright 4C management theory", ideal skin cells are being maintained and created. The key of CPB skin includes Bright 4C care series and SYNACTIF luxury series (Qingzhuo Anti-aging Lymphatic Detoxification Series). Skin care products are good at moisturizing and anti-aging, with delicate texture. In addition, in addition to the whole line of skin care products, CPB Skin Key's makeup products also include foundation, eye shadow, lipstick, blush and so on. Development course 1982, born in Japan, named cléde Peau；; ; From 65438 to 0990, Stephane Malai served as makeup director; 1996, renamed Clé de peau BEAUTé, with Nadja Auermann as the model and Peter Lindbergh as the photographer; 1999, published the theory of universal enzyme management, which is the core theory of brand maintenance; 1September 1999, the European stronghold was established in Berlin, Germany; 1999165438+1October, the American stronghold was established in new york, USA. Replace the new model with malgosia bela; In June 2003, Luka Frauke Gadjus replaced a new model. In 2004, lucia and Toni Garrn, creative directors of makeup; , the model is updated; In 2005, the second generation basic series and exquisite cream in Taiwan Province Province were listed, and "signal management theory" was added; In 2006, model Toni Garrn served as an image model; In 2008, the fourth generation basic series was updated and listed, and then "100% skin management" was added; In February, 2009, the third generation of exquisite cream went on the market, and the first year sales in Japan reached 6.5 billion (the total beauty market in Taiwan Province Province was 1/4). 20 10 10, the 20th Baoqing store in Taiwan Province province opened; 20 1 1 year, the year of brand innovation, a brand-new "light management theory". Its new products are listed in the Magic Dance Banquet Series 20 15 Christmas * * * Makeup "Magic Dance Banquet" series and "Magic Dance Banquet Makeup Gift Box", including four-color metallic eye shadow, customized mascara and limited lipstick, showing sexy red lips. There are also "Magic Dance Banquet Nail Polish Set" and "Essence Muscle Fluid Charm Limited Edition". Luxury series SYNACTIF luxury essence 5 products, black packaging represents the ultimate purification on the market. MACC, a unique patented ingredient, helps to strengthen lymphatic function. Its "circulating muscle strength" can tighten the epidermis and dermis at 360 degrees, resist aging, eliminate metabolism and foreign harmful substances by going deep into the circulatory system, and enhance the skin's self-defense ability, thus purifying the skin and improving the skin color, skin quality and facial appearance. Facial Cleanser (100g/RMB850) "highly cleanses the skin, The active ingredient MACC is introduced into deep moisturizing liquid (125ml/ RMB 1600), daily beauty milk (20ml/ RMB 1600) and night beauty liquid (40ml/RMB2,000). Active skin sunscreen hand cream can effectively resist dryness, roughness, chapped, fine lines and ultraviolet rays, improve hand texture and make hands soft and smooth. The introduction of skin care essence and muscle base liquid essence opens a brand-new skin care routine, and the skin is instantly full of vitality. According to the theory of cell thinking, it is used in the first step of skin care. After continuous use, it enriches the skin and prevents sensitivity and aging. Golden cream nourishes the skin during sleep, making the skin look delicate and bright. In view of the aging phenomenon, it can improve the wrinkled, rough and delicate skin, make the loose skin return to a tight state, make the facial contour clearer and protect the skin from the interference of environmental pressure. Crystal-induced eye cream can solve the structural problems of skin around eyes from three aspects: tone, texture and stereoscopic impression. Bai Huan essence promotes collagen production and inhibits elastase decomposition, endows skin with surface tension, enhances skin function from the outside to the inside, creates shiny cells, and creates translucent and shiny skin. Give the mature muscles that have lost elasticity and decreased skin quality rich and gorgeous. Makeup remover emerges from the depths of pores to create beautiful skin. Cleansing cream quickly produces rich and delicate foam, and cleans the texture carefully. Moisturizing emulsion (refreshing/moisturizing) makes use of the moisture inside the skin to make the skin glow from the inside out. Day/Night Protective Emulsion (Refreshing/Moisturizing) A day protective emulsion, which can resist ultraviolet rays, dryness and other skin troubles and maintain skin vitality and luster all day. Use sleep time to adjust the environment of skin regeneration and create smooth and elastic skin. Liquid Foundation Cream Glossy Satin Liquid Foundation The new liquid foundation of glossy satin is newly added with the unique core components of CPB brand, bright muscle compound essence and innovative optical layer technology, which accurately grasps the arrangement and color presentation of powder on the skin, changes countless refraction and reflection angles, and realizes natural translucent luster. Photocoagulation pre-makeup milk can create a lasting smooth muscle foundation before makeup; Careful gloss modification and pre-makeup maintenance and moisturizing can give the skin flawless lightness and increase the durability of the perfect base makeup. The combination of modified cream and refreshing liquid cream can create a radiant base makeup, realize the natural transition between plain face and foundation, and have a shiny luster. The powder cake condenses muscle milk powder, which is light and close to the body and transparent in texture. The light and shadow effect increases the three-dimensional sense of the face. Make-up Aurora Eye Shadow Two brand-new attractive four-color eye shadows bring charm to eyes. Gorgeous Lipstick The brand-new 3-color "Gorgeous Lipstick" creates a perfect makeup for 8 hours, and at the same time repairs and improves the texture of the lips, making the lips moist. The color of pink honey is inspired by the spiral luster of shells. A light touch will rejuvenate the skin. Eyeliner tracing pen smooth, rich and luxurious eyeliner. Charming mascara Perfect mascara covers every eyelash 360 degrees, bringing all-round moisturizing. It can separate, lengthen and curl eyelashes, making charming eyes stand out. The core technology, bright cell 4C technology, is another outstanding achievement of Cléde Peau Beauté-"nerve skin theory." Skin, thinking "? Skin, like human nerve and brain, can sense the * * * from around and exchange information between cells at high speed. Based on the establishment of this theory, "intelligent thinking" can give more positive feedback to the skin, and at the same time, it is forbidden to cause negative harm. Ultra-fine and unsmooth keratinocytes are arranged neatly on the skin surface to protect the skin's softness and luster. Clyde Baume called it a "bright cell". Committed to the original luster of healthy skin, Cléde Peau Beauté manages shiny cells 4C, optimizes the cell environment, helps the creation and orderly arrangement of shiny cells, and makes the skin as clear as diamonds. What is 4C management of bright harvest cells? Calm down: steadily eliminate the cell pressure that erodes the health of bright cells; Creation: create high-quality shiny cells and bring luster to the skin; Conditions: adjust and optimize the growth environment of bright-harvested cells to enhance luster; Control: control the orderly arrangement of bright cells on the skin surface.