Various ways to seek publicity from the early education center

1), single page/poster promotion

Usually, we actively distribute leaflets and put up posters in surrounding communities and parks, with low cost and quick results.

2), cross-industry publicity channels

Take the initiative to contact the cooperation channels with maternal and child stores, swimming pools, children's photography stores and other stores, and place publicity materials such as leaflets/posters/discount cards/display racks in the center. You can also contact the maternal and child store and put it in the product catalogue that members put regularly.

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Advertising (this method is expensive and indirect).

3) Media channel advertising

First, TV advertising

The cost is too high, and direct delivery is not recommended for a single center. Chain-operated early education centers can choose to selectively put in children's channels or high-rated time periods, or choose to put in soft advertisements through cooperation with children's programs of TV stations, and the cost will be relatively lower. For cities with developed public transport mobile media, you can choose to put public transport TV advertisements.

B, architectural advertising

The cost is relatively low, but the publicity is relatively narrow, and it can be selectively placed in the center with a large number of office buildings and high-end communities around it.

C, paper media advertising

The cost is high, and the center can be selectively placed in the pre-publicity stage of large-scale lectures/activities. You can also choose to cooperate with newspapers with large circulation in the region, such as the education edition and maternal and child edition of the newspaper, and put in soft-text advertisements.

D, online advertising

The cost is low. Generally, you can choose to place advertisements on parenting websites where local mothers gather, because prospective customers are concentrated, which will greatly help the brand awareness and promotion of the center.

Central active part

The activities organized by the center can follow the principle of organizing activities twice a month, one is a fixed type of activity and the other is an activity with random content every month. A fixed type of activity can organize a birthday party once a month and a membership activity once every two months. Activities with random content can be organized in the form of holiday theme+expert lecture+parent-child sports meeting.

Through frequent activities, parents of local school-age babies can quickly understand the brand of the center. Mothers of children under 3 years old are very eager to take their babies to participate in group activities, and they are also very concerned about where such activities are held. The rapid promotion of the brand will be of great help to the long-term market sales. Through activities, parents can also be attracted back to the store to the greatest extent. During the activity, parents can visit the facilities and venues of the center, experience the teaching level and teaching methods of teachers, quickly eliminate the strangeness between parents and us, create more favorable opportunities for later course sales, and provide convenient conditions for old members to introduce customers through activities.