What does crowdfunding mean?

Crowdfunding, that is, public fund-raising or public fund-raising, refers to an act of raising funds from the masses to support the initiated individuals or organizations. Generally speaking, sponsors and funders are connected through online platforms, and the funds raised can be used to support various activities, including post-disaster reconstruction, non-governmental fund-raising, election campaign, venture fund-raising and artistic creation.

The characteristics of crowdfunding include low threshold, diversity, relying on the power of the masses and focusing on creativity. Diversity means that there are many crowdfunding projects, and sponsors can choose freely. Usually, the categories of projects on crowdfunding websites are design, technology, music, film and television, food, comics, publishing, games, photography and so on.

The elements of crowdfunding are sponsors, supporters and platforms. Among them, promoters refer to people who have the ability but lack funds or need to sell products quickly; Supporters refer to people who are interested in the stories and returns of fundraisers and have the ability to support them; A platform refers to an Internet terminal that connects sponsors and supporters.

Crowdfunding rules: after the crowdfunding project is launched, it is successful to reach or exceed the target amount within the preset time of the sponsor; After the fundraising project is completed, the sponsor will get the reward promised by the sponsor in advance, which can be in kind or service. If the project fails to raise funds, all the funds obtained will be returned to the supporters.