What are the basic elements of a poster? What are the three elements of a poster?

1. What are the four basic elements of poster design? The four basic elements of poster design are as follows:

1, full visual impact, can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the theme font is eye-catching, and the content cannot be too much.

4, generally based on pictures, supplemented by copywriting.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry.

The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.

Extended data:

Poster type:

1, commercial poster

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

2. Cultural posters

Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie posters

Movie poster is a branch of poster, which mainly plays the role of attracting audience's attention and stimulating movie box office income, somewhat similar to drama poster and cultural poster.

4. Public service poster

Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare, moral propaganda, or political and ideological propaganda, and promote the spirit of love, dedication and common progress.

-Poster design

What are the three elements of a poster? The elements of a poster are title, text and signature.

1, title

There are many ways to write a poster title, which can generally take the following forms:

First of all, it only contains the name of the language category. That is, write the word "poster" in the middle of the first line.

Second, take the topic directly from the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. Text

The body of the poster requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

Step 3 sign

Ask the name of the organizer and the date of poster release. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

In addition to eye-catching pictures, text design is also an indispensable part of posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.

The expressive technique of poster design;

1, using analogy

"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

2. Humorous methods

Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.

3, the law of seeing the big from the small.

Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.

4. Association method

Association method is based on psychology. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic resonance in the process of association, and the intensity of their feelings is always strong and rich.

5, direct display method

It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

What are the three elements of a poster? Posters are composed of words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of words according to certain aesthetic forms. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, a picture contains a huge amount of information. For designers, it is necessary to include all kinds of information in one drawing or a group of drawings; Observers need to find all kinds of information from a picture or a group of pictures.

3. In poster design, besides the picture elements, color is one of the most important design elements that endow the works with visual appeal. When people first see a poster, they first pay attention to its color matching, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

Key points of poster design

1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.

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